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Laundry Care in Mexico

  • February 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Other laundry boosters was a negligible segment in Mexico until 2014, when Procter & Gamble (P&G) launched Downy Unstopables scent boosters. In 2015 other laundry boosters saw volume growth of 107% and value growth of 57%, not only thanks to the marketing support that Downy Unstopables received, but also thanks to the entrance of additional brands like Gain, also by Procter & Gamble and Vernel Crystals by Henkel Mexicana during the year. The reason for a lower growth in value than in volume is...

Euromonitor International's Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Mexico
LAUNDRY CARE IN MEXICO
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Automatic Detergents by Type: % Value 2010-2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 10 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 14 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 15 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 16 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Fábrica De Jabón La Corona SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 1 Fábrica de Jabón La Corona SA de CV: Key Facts
Competitive Positioning
Summary 2 Fábrica de Jabón La Corona SA de CV: Competitive Position 2015
Henkel Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 3 Henkel Mexicana SA de CV: Key Facts
Summary 4 Henkel Mexicana SA de CV: Operational Indicators
Competitive Positioning
Summary 5 Henkel Mexicana SA de CV: Competitive Position 2015
Industrias Alen SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 6 Industrias ALEn SA de CV: Key Facts
Competitive Positioning
Summary 7 Industrias ALEn SA de CV: Competitive Position 2015
Procter and Gamble De Mexico SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble de Mexico: Key Facts
Summary 9 Procter and Gamble de Mexico: Operational Indicators
Competitive Positioning
Summary 10 Procter and Gamble de Mexico: Competitive Position 2015
Executive Summary
Home Care Posts Single-digit Value Growth in 2015
Laundry Care Is the Biggest Category Within Home Care
Home Care in Mexico Is Dominated by International Companies
Traditional Grocery Retailers Continues To Be A Relevant Channel for Home Care
Home Care Expects Further Development in Coming Years
Key Trends and Developments
Home Care Consumption Habits Show Significant Variations Depending on the Household Income Level
Multifunctional Home Care Products Become Increasingly Common
Laundry Care Research and Development Prioritises Water Saving
Market Indicators
Table 18 Households 2010-2015
Market Data
Table 19 Sales of Home Care by Category: Value 2010-2015
Table 20 Sales of Home Care by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Home Care: % Value 2011-2015
Table 22 LBN Brand Shares of Home Care: % Value 2012-2015
Table 23 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 24 Distribution of Home Care by Format: % Value 2010-2015
Table 25 Distribution of Home Care by Format and Category: % Value 2015
Table 26 Forecast Sales of Home Care by Category: Value 2015-2020
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 11 Research Sources












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