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Laundry Care in Mexico

  • January 2017
  • -
  • Euromonitor International
  • -
  • 32 pages

The presence of concentrated liquid detergents strengthened in 2016, due primarily to the launch of Ariel Power Liquid by Procter & Gamble de México SA de CV during the second half of 2015 and the launch of Ace in early 2016. However, other competitors had already anticipated this trend earlier in the review period but were thwarted by a lack of investment in marketing and advertising campaigns and the fact that this product targets niche markets. These competitors include Newen, a domestic manu...

Euromonitor International’s Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Mexico
LAUNDRY CARE IN MEXICO
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Colgate-Palmolive De Mexico SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive de Mexico SA de CV: Key Facts
Competitive Positioning
Summary 2 Colgate-Palmolive de Mexico SA de CV: Competitive Position 2016
Fábrica De Jabón La Corona SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 3 Fábrica de Jabón La Corona SA de CV: Key Facts
Competitive Positioning
Summary 4 Fábrica de Jabón La Corona SA de CV: Competitive Position 2016
Henkel Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 5 Henkel Mexicana SA de CV: Key Facts
Summary 6 Henkel Mexicana SA de CV: Operational Indicators
Competitive Positioning
Summary 7 Henkel Mexicana SA de CV: Competitive Position 2016
Procter and Gamble De Mexico SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble de Mexico SA de CV: Key Facts
Summary 9 Procter and Gamble de Mexico SA de CV: Operational Indicators
Competitive Positioning
Summary 10 Procter and Gamble de Mexico SA de CV: Competitive Position 2016
Executive Summary
Home Care Displays Better Performance in 2016
Emerging Categories Are Gaining in Popularity
Home Care Is Led by Four Manufacturers
Store-based Retailing Remains As the Most Important Distribution Channel
Home Care Expects A Positive Stable Performance Over the Forecast Period
Key Trends and Developments
Consumers Demand Home Care That Eliminates Outbreak of Viruses
Supermarkets Faces New Competitors
Prices of Home Care Will Be Influenced by the Weakness of the Mexican Peso
Market Indicators
Table 17 Households 2011-2016
Market Data
Table 18 Sales of Home Care by Category: Value 2011-2016
Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Home Care: % Value 2012-2016
Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 23 Distribution of Home Care by Format: % Value 2011-2016
Table 24 Distribution of Home Care by Format and Category: % Value 2016
Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 11 Research Sources












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