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Laundry Care in Morocco

  • January 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

Concentrated formulas in detergents, including both powder and liquid, continued to record strong value and volume growth in 2016 at the expense of standard formulas. International companies, including Procter & Gamble North West Africa and Unilever Maghreb, continued to launch concentrated products, emphasising their effectiveness and cost efficiency. Many consumers sought better quality products and results in 2016 and this encouraged a number of companies to introduce these types of products...

Euromonitor International’s Laundry Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Morocco
LAUNDRY CARE IN MOROCCO
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
K-dis Sarl in Home Care (morocco)
Strategic Direction
Key Facts
Summary 1 K-Dis Sarl: Key Facts
Competitive Positioning
Summary 2 K-Dis Sarl: Competitive Position 2016
Procter and Gamble North West Africa in Home Care (morocco)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble North West Africa: Key Facts
Summary 4 Procter and Gamble North West Africa: Operational Indicators
Competitive Positioning
Summary 5 Procter and Gamble North West Africa: Competitive Position 2016
Reckitt Benckiser Morocco in Home Care (morocco)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Morocco: Key Facts
Summary 7 Reckitt Benckiser Morocco: Operational Indicators
Competitive Positioning
Summary 8 Reckitt Benckiser Morocco: Competitive Position 2016
Unilever Maghreb SA in Home Care (morocco)
Strategic Direction
Key Facts
Summary 9 Unilever Maghreb SA: Key Facts
Summary 10 Unilever Maghreb SA: Operational Indicators
Competitive Positioning
Summary 11 Unilever Maghreb SA: Competitive Position 2016
Executive Summary
Home Care Continues To Record Steady Growth in Morocco in 2016
Moroccan Consumers Shift Towards More Specialised Products
Modern Grocery Retailers Continue To Develop in Home Care
International Companies Continue To Lead Home Care in 2016
Home Care Is Expected To Register Positive Growth Over the Forecast Period
Key Trends and Developments
Moroccans Shift Towards More Specialised Products in Home Care
the Cleaning Culture in Morocco Is Changing
Increased Consumption of Home Care Products in Rural Areas in Morocco
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources












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