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Laundry Care in Saudi Arabia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

Laundry care manufacturers continue improving their existing laundry care products and innovating new ones with more features. In powder detergents, Omo’s 100% effective stain removal product with a touch of Comfort and Persil’s new Millions Power were introduced in 2016. Persil also enhanced its liquid detergent in 2016 claiming that it is twice as viscous. In fabric softeners, companies emphasise concentrated products rather than standard ensuring that their marketing communication strategies...

Euromonitor International’s Laundry Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Saudi Arabia
LAUNDRY CARE IN SAUDI ARABIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Household Possession and Number of Washing Machines 2011-2016
Table 3 Sales of Laundry Care by Category: Value 2011-2016
Table 4 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 5 Sales of Laundry Aids by Category: Value 2011-2016
Table 6 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 7 Sales of Laundry Detergents by Category: Value 2011-2016
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2016
Arabian Trading Supplies in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 Arabian Trading Supplies: Key Facts
Competitive Positioning
Summary 4 Arabian Trading Supplies: Competitive Position 2016
Modern Industries Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 Modern Products Co: Key Facts
Competitive Positioning
Summary 6 Modern Industries Co: Competitive Position 2016
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 7 Saudi Industrial Detergents Co (Sidco): Key Facts
Competitive Positioning
Summary 8 Saudi Industrial Detergents Co (Sidco): Competitive Position 2016
Executive Summary
Promotion and Marketing Activities Endorse Healthy Growth
International Brands Dominate Over Local Brands
Premiumisation and Product Upgrade - A Key Trend in Home Care
Internet Retailing Introduced by Leading Local Supermarkets and Hypermarkets
Home Care To Grow Aggressively Over the Forecast Period
Key Trends and Developments
New Formats of Detergent Slowly Penetrate Saudi Arabia
Rapid Modernisation and Digitalisation of Distribution Channels
Home Care Companies Differentiate Their Premium Product Lines
Market Indicators
Table 17 Households 2011-2016
Market Data
Table 18 Sales of Home Care by Category: Value 2011-2016
Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Home Care: % Value 2012-2016
Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 23 Distribution of Home Care by Format: % Value 2011-2016
Table 24 Distribution of Home Care by Format and Category: % Value 2016
Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 9 Research Sources

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