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Laundry Care in Slovakia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

An improving Slovak economy has led to increasing spending of consumers and to their being more interested in higher-priced washing machines and dryers with advanced functions, which has supported the increasing demand for laundry care. Therefore, higher-quality laundry care products with high effectiveness and intensified care of laundry, such as concentrated laundry detergents or fine fabric detergents, have been gaining popularity.

Euromonitor International’s Laundry Care in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Slovakia
LAUNDRY CARE IN SLOVAKIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Summary 1 Sales of Automatic Detergents by Type: % Value 2010-2015
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 2 dm-Drogerie Markt sro: Key Facts
Summary 3 dm-Drogerie Markt sro: Operational Indicators
Internet Strategy
Private Label
Summary 4 dm-Drogerie Markt sro: Private Label Portfolio
Henkel Slovensko Spol Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 5 Henkel Slovensko spol sro: Key Facts
Summary 6 Henkel Slovensko spol sro: Operational Indicators
Competitive Positioning
Summary 7 Henkel Slovensko spol sro: Competitive Position 2015
Herba Drug Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 8 Herba Drug sro: Key Facts
Summary 9 Herba Drug sro: Operational Indicators
Competitive Positioning
Summary 10 Herba Drug sro: Competitive Position 2015
Procter and Gamble Spol Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 11 Procter and Gamble spol sro: Key Facts
Summary 12 Procter and Gamble spol sro: Operational Indicators
Competitive Positioning
Summary 13 Procter and Gamble spol sro: Competitive Position 2015
Tatrachema Vd Trnava in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 14 Tatrachema vd Trnava: Key Facts
Summary 15 Tatrachema vd Trnava: Operational Indicators
Competitive Positioning
Summary 16 Tatrachema vd Trnava: Competitive Position 2015
Executive Summary
Home Care Maintains Stable Sales Growth in 2015
Innovation Does Not Have Only Positive Effects on Home Care´s Performance
Henkel Slovensko Is the Most Successful Company Within Home Care
No Clear Leader Amongst Distribution Channels Is Seen in 2015
Sales Growth of Home Care Is Predicted To Be Limited Over the Forecast Period
Key Trends and Developments
Private Label Within Home Care Begins To Struggle
Domestic Manufacturers Continue To Hold Weak Positions in the Country
More Concentrated Formulations of Specific Home Care Products Push the Sales Growth of Their Categories Down
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 17 Research Sources












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