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Laundry Care in South Korea

  • January 2017
  • -
  • Euromonitor International
  • -
  • 27 pages

Laundry care remained by far the largest of the main categories in South Korean home care in value terms in 2016, and as such its performance continued to have a major influence on the direction of the entire market. The Oxy boycott had a negative impact on laundry care as a whole, with categories in which Oxy Reckitt Benckiser held historically strong positions seeing an immediate reduction in demand. Moreover, increased “chemophobia” among consumers in the wake of the Oxy scandal also had a da...

Euromonitor International’s Laundry Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in South Korea
LAUNDRY CARE IN SOUTH KOREA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Aekyung Industrial Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 1 Aekyung Industrial Co Ltd: Key Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators 2014-2015
Competitive Positioning
Summary 3 Aekyung Industrial Co Ltd: Competitive Position 2016
Henkel Home Care Korea Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 4 Henkel Home Care Korea Ltd: Key Facts
Competitive Positioning
Summary 5 Henkel Home Care Korea Ltd: Competitive Position 2016
Lg Household and Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 6 LG Household and Health Care Ltd: Key Facts
Summary 7 LG Household and Health Care Ltd: Operational Indicators 2014-2015
Competitive Positioning
Summary 8 LG Household and Health Care Ltd: Competitive Position 2016
Executive Summary
Boycott of Oxy Reckitt Benckiser Ltd Harms Overall Performance of Home Care
"chemophobia" Spreads Among Consumers in the Wake of the Oxy Scandal
Other Top Players Make Value Share Gains As Oxy Reckitt Benckiser Loses Ground
Non-store Retailing Outperforms Store-based Retailing in Current Value Growth Terms
Maturity and Safety Concerns Look Set To Hamper Market Development
Key Trends and Developments
"chemophobia" Emerges As A New Threat for Home Care Producers
Non-store Retailing Channels Make Strong Gains in Home Care Distribution
Innovation Is Passive and Largely Limited To Leading Home Care Players
Market Indicators
Table 17 Households 2011-2016
Market Data
Table 18 Sales of Home Care by Category: Value 2011-2016
Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Home Care: % Value 2012-2016
Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 23 Distribution of Home Care by Format: % Value 2011-2016
Table 24 Distribution of Home Care by Format and Category: % Value 2016
Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources

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