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Laundry Care in South Korea

  • January 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Laundry care in South Korea is highly mature and has continued negative volume growth since 2009. However, its value growth has maintained a positive trend due to product diversification and premiumisation within major categories. Laundry care takes up the highest portion of value sales within total home care and its major player rankings are similar to those in home care. As such, the performance of laundry care has an immediate effect on the home care industry.

Euromonitor International’s Laundry Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in South Korea
LAUNDRY CARE IN SOUTH KOREA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Aekyung Industrial Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 1 Aekyung Industrial Co Ltd: Key Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Aekyung Industrial Co Ltd: Competitive Position 2015
Cj Lion Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 4 CJ Lion Co Ltd: Key Facts
Summary 5 CJ Lion Co Ltd: Operational Indicators
Competitive Positioning
Summary 6 CJ Lion Co Ltd: Competitive Position 2015
Lg Household and Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 7 LG Household and Health Care Ltd: Key Facts
Summary 8 LG Household and Health Care Ltd: Operational Indicators
Competitive Positioning
Summary 9 LG Household and Health Care Ltd: Competitive Position 2015
Pigeon Corp in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 10 Pigeon Corp: Key Facts
Summary 11 Pigeon Corp: Operational Indicators
Competitive Positioning
Summary 12 Pigeon Corp: Competitive Position 2015
Procter and Gamble Korea Inc in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 13 Procter and Gamble Korea Inc: Key Facts
Competitive Positioning
Summary 14 Procter and Gamble Korea Inc: Competitive Position 2015
Executive Summary
Positive Value Growth Slows Down in 2015
Social Crisis of Mers Increases Awareness of Hygiene
Company Rankings Remain Unchanged
Non-store Retailing Increases Its Influence
Stagnation Expected for Home Care
Key Trends and Developments
Convenience Remains A Keyword for Success
Enjoying Fragrance Is the New Trend
Steady Growth of Private Label Continues in 2015
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 15 Research Sources












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