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Laundry Care in the US

  • March 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

The debate over the safety of liquid tablet detergents in households with small children continued in 2015, frequently gaining attention in the local and national media. In mid-2015, Consumer Reports, a well-respected publication which reviews products in a wide variety of categories, withdrew its support of liquid tablet detergents, citing safety concerns.

Euromonitor International's Laundry Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in the US
LAUNDRY CARE IN THE US
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Clorox Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 1 The Clorox Co: Key Facts
Summary 2 The Clorox Co: Operational Indicators
Competitive Positioning
Summary 3 The Clorox Co: Competitive Position 2015
Procter and Gamble Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 4 The Procter and Gamble Co: Key Facts
Summary 5 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 6 The Procter and Gamble Co: Competitive Position 2015
Reckitt Benckiser Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Inc: Key Facts
Competitive Positioning
Summary 8 Reckitt Benckiser Inc: Competitive Position 2015
SC Johnson and Son Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 9 SC Johnson and Son Inc: Key Facts
Competitive Positioning
Summary 10 SC Johnson and Son Inc: Competitive Position 2015
Executive Summary
A Better Performance in 2015 Compared To the Review Period Average
Liquid Tablet Detergent Safety Concerns Remain Prevalent
Procter and Gamble Remains the Leading Player
Internet Retailing Remains An Untapped Channel
Home Care Expected To Register A Slight Decline Over the Forecast Period
Key Trends and Developments
Detergent Tablets Continue To Grow But Remain Under Fire Due To Safety Concerns
Innovation and Cross-branding Provide Opportunities in Home Care
Urbanisation Leads To Smaller Living Quarters and Diminishing Storage Space
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources












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