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Laundry Care in the US

  • January 2017
  • -
  • Euromonitor International
  • -
  • 35 pages

The issue with liquid tablet detergents in households with small children continued in 2016 even though manufacturers have responded to the issue. Procter & Gamble, for example, has set up ad campaigns to emphasise safety in households that use its products and says it has made its packaging more difficult for children to open. Several other actions were taken by manufacturers to deter children from ingesting these products. Procter & Gamble also added a sour flavour to the packaging of its prod...

Euromonitor International’s Laundry Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in the US
LAUNDRY CARE IN THE US
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Clorox Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 1 The Clorox Co: Key Facts
Summary 2 The Clorox Co: Operational Indicators
Competitive Positioning
Summary 3 The Clorox Co: Competitive Position 2016
Procter and Gamble Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 4 The Procter and Gamble Co: Key Facts
Summary 5 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 6 The Procter and Gamble Company: Competitive Position 2016
Reckitt Benckiser Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Inc: Key Facts
Summary 8 Reckitt Benckiser Inc: Operational Indicators
Competitive Positioning
Summary 9 Reckitt Benckiser Inc: Competitive Position 2016
SC Johnson and Son Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 10 SC Johnson and Son Inc: Key Facts
Competitive Positioning
Summary 11 SC Johnson and Son Inc: Competitive Position 2016
Sun Products Corp, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 12 The Sun Products Corp: Key Facts
Competitive Positioning
Summary 13 The Sun Products Corp: Competitive Position 2016
Executive Summary
Positive 2015 Performance Continues Into 2016
Value Redefined
Henkel Completes Purchase of Sun Products in Major US Acquisition
Technology Impacts Distribution Channels
the Maturity of the Industry Takes Its Toll on Sales
Key Trends and Developments
Product and Packaging Innovation Boosted by Safety Concerns
Innovation in Laundry Care Influenced by Demographics
Internet and Sustainability Trends in Home Care Expected To Continue
Market Indicators
Table 17 Households 2011-2016
Market Data
Table 18 Sales of Home Care by Category: Value 2011-2016
Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Home Care: % Value 2012-2016
Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 23 Distribution of Home Care by Format: % Value 2011-2016
Table 24 Distribution of Home Care by Format and Category: % Value 2016
Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 14 Research Sources

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