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Polishes in South Korea

  • January 2017
  • -
  • Euromonitor International
  • -
  • 15 pages

Polishes in South Korea has been in decline for over a decade. The negative trend continued throughout the review period, with the category posting consistent declines in retail volume and current value sales. Moreover, in 2016 it was represented by just two product types, furniture polish and shoe polish. Demand for both product types has declined steadily in recent years due to the changing lifestyles of consumers. Furniture polish has been negatively affected by the growing preference in Sout...

Euromonitor International’s Polishes in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in South Korea
POLISHES IN SOUTH KOREA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2011-2016
Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Polishes: % Value 2012-2016
Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Executive Summary
Boycott of Oxy Reckitt Benckiser Ltd Harms Overall Performance of Home Care
"chemophobia" Spreads Among Consumers in the Wake of the Oxy Scandal
Other Top Players Make Value Share Gains As Oxy Reckitt Benckiser Loses Ground
Non-store Retailing Outperforms Store-based Retailing in Current Value Growth Terms
Maturity and Safety Concerns Look Set To Hamper Market Development
Key Trends and Developments
"chemophobia" Emerges As A New Threat for Home Care Producers
Non-store Retailing Channels Make Strong Gains in Home Care Distribution
Innovation Is Passive and Largely Limited To Leading Home Care Players
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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