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Soft Drinks in Iran

  • February 2017
  • -
  • Euromonitor International
  • -
  • 53 pages

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General stagnation in the Iranian economy and its consequences, such as the high rate of unemployment, resulted in a considerable decline in purchasing power, which negatively impacted growth in soft drinks in 2016. Juice, which is still considered a luxury by many middle- and lower-income consumers, was more affected by this in 2016 as Iranians preferred to spend their limited incomes on more urgent items.

Euromonitor International’s Soft Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2017

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