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Soft Drinks in Iran

  • February 2017
  • -
  • Euromonitor International
  • -
  • 53 pages

General stagnation in the Iranian economy and its consequences, such as the high rate of unemployment, resulted in a considerable decline in purchasing power, which negatively impacted growth in soft drinks in 2016. Juice, which is still considered a luxury by many middle- and lower-income consumers, was more affected by this in 2016 as Iranians preferred to spend their limited incomes on more urgent items.

Euromonitor International’s Soft Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Soft Drinks in Iran
SOFT DRINKS IN IRAN
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Decline in Purchasing Power Negatively Impacts Growth in 2016
Low Base Remains the Key Reason for Growth in Many Categories
Domestic Production Remains Popular, Even for Multinational Brands
the Launch of Innovative Juice Packaging by Zarin Jam Marina Is Expected To Have A Major Impact
Healthy Growth Predicted for the Forecast Period If the Political/economic Situation Improves
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Alifard Co in Soft Drinks (iran)
Strategic Direction
Key Facts
Summary 2 Alifard Co: Key Facts
Competitive Positioning
Summary 3 Alifard Co: Competitive Position 2016
Anahita Polour Co in Soft Drinks (iran)
Strategic Direction
Key Facts
Summary 4 Anahita Polour Co: Key Facts
Competitive Positioning
Summary 5 Anahita Polour Co: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 31 Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
Table 46 Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 47 Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2011-2016
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2011-2016
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Headlines
Trends
Concentrates Conversions
Summary 6 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 63 Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 77 Off-trade Sales of Juice by Category: Value 2011-2016
Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 79 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 80 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 81 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 82 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 83 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 84 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 85 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 86 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 87 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Trends
Headlines
Trends
Headlines
Trends
Category Data
Table 88 Off-trade Sales of Energy Drinks by Category: Volume 2011-2016
Table 89 Off-trade Sales of Energy Drinks by Category: Value 2011-2016
Table 90 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2011-2016
Table 91 Off-trade Sales of Energy Drinks by Category: % Value Growth 2011-2016
Table 92 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 93 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 94 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 96 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2016-2021
Table 97 Forecast Off-trade Sales of Energy Drinks by Category: Value 2016-2021
Table 98 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2016-2021
Table 99 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2016-2021
Trends

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