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Surface Care in Bulgaria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Surface care is a very mature and competitive category where prices are driven down by price promotions and innovation is present but marginalised to niche products. Surface care remains one of the most significant categories of home care in terms of value sales, yet it suffers from representing a less attractive landscape for marketing efforts. Surface care grew by 2% in current value terms in 2015 to reach BGN56 million in sales.

Euromonitor International’s Surface Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Bulgaria
SURFACE CARE IN BULGARIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Buleko 2000 Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Buleko 2000 OOD: Key Facts
Summary 2 Buleko 2000 OOD: Operational Indicators
Production
Private Label
Summary 3 Buleko 2000 OOD: Private Label Portfolio
Dm Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 4 Dm Bulgaria EOOD: Key Facts
Summary 5 Dm Bulgaria EOOD: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 6 Dm Bulgaria EOOD: Private Label Portfolio
Competitive Positioning
Summary 7 Dm Bulgaria EOOD: Competitive Position 2015
Ficosota Syntez Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 8 Ficosota Syntez OOD: Key Facts
Competitive Positioning
Summary 9 Ficosota Syntez OOD: Competitive Position 2015
Mexon Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 10 Mexon OOD: Key Facts
Summary 11 Mexon OOD: Operational Indicators
Competitive Positioning
Summary 12 Mexon OOD: Competitive Position 2015
Procter and Gamble Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 13 Procter and Gamble Bulgaria EOOD: Key Facts
Summary 14 Procter and Gamble Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 15 Procter and Gamble Bulgaria EOOD: Competitive Position 2015
Executive Summary
Growth Continues To Slow Down But Remains Positive
Innovations Lead the Way
Advertising Remains the Primary Tool of Marketers
Specialised Retailers Exhibit Strong Influence
Price Competition Threatens Long-term Growth
Key Trends and Developments
Resilience of Consumer Choice for Home Care Performance
the Power of Innovation
the Growing Influence of Private Label As A Trendsetter
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 16 Research Sources












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