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Surface Care in Bulgaria

  • January 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

Surface care products are typically considered a must-have by Bulgarian consumers. However, while floor and window cleaners are often seen as being indispensable, other products such as cleaning systems and wipes are rarely bought. In the last few years, interest in multi-purpose products has also increased due to rising demand for convenience.

Euromonitor International’s Surface Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Bulgaria
SURFACE CARE IN BULGARIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Buleko 2000 Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Buleko 2000 OOD: Key Facts
Summary 2 Buleko 2000 OOD: Operational Indicators
Production
Summary 3 Buleko 2000 OOD: Production Statistics 2015
Private Label
Summary 4 Buleko 2000 OOD: Private Label Portfolio
Competitive Positioning
Summary 5 Buleko 2000 OOD: Competitive Position 2016
Ficosota Syntez Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 6 Ficosota Syntez OOD: Key Facts
Competitive Positioning
Summary 7 Ficosota Syntez OOD: Competitive Position 2016
Procter and Gamble Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble Bulgaria EOOD: Key Facts
Summary 9 Procter and Gamble Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 10 Procter and Gamble Bulgaria EOOD: Competitive Position 2016
Executive Summary
Growth Driven by Innovation
Increasing Demand for Specialised Products
Investment in Advertising Boosting Sales
Modern Grocery Retailers Remains Key Distribution Channel
Optimistic Outlook for Home Care
Key Trends and Developments
Convenience and Price Remain Key Purchasing Decision Factors
Companies Focusing on Differentiating Themselves From Competitors
Private Label Drives Growth of Modern Grocery Retailers
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources

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