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Surface Care in Mexico

  • January 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

The presence of various diseases in some regions of Mexico such as AH1N1 or Zika, along with the increase in pollution, is leading consumers to be more thorough when cleaning their homes and the products they choose to do this with. Consumers look for different specialist surface cleaners that also act as disinfectants, leaving aroma and price behind in priority. There is a growing trend by local consumers in the mid- to high-income segments to take great care over their cleaning habits and they...

Euromonitor International’s Surface Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Mexico
SURFACE CARE IN MEXICO
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Colgate-Palmolive De Mexico SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive de Mexico SA de CV: Key Facts
Competitive Positioning
Summary 2 Colgate-Palmolive de Mexico SA de CV: Competitive Position 2016
Henkel Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 3 Henkel Mexicana SA de CV: Key Facts
Summary 4 Henkel Mexicana SA de CV: Operational Indicators
Competitive Positioning
Summary 5 Henkel Mexicana SA de CV: Competitive Position 2016
Procter and Gamble De Mexico SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble de Mexico SA de CV: Key Facts
Summary 7 Procter and Gamble de Mexico SA de CV: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble de Mexico SA de CV: Competitive Position 2016
Executive Summary
Home Care Displays Better Performance in 2016
Emerging Categories Are Gaining in Popularity
Home Care Is Led by Four Manufacturers
Store-based Retailing Remains As the Most Important Distribution Channel
Home Care Expects A Positive Stable Performance Over the Forecast Period
Key Trends and Developments
Consumers Demand Home Care That Eliminates Outbreak of Viruses
Supermarkets Faces New Competitors
Prices of Home Care Will Be Influenced by the Weakness of the Mexican Peso
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 9 Research Sources












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