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Surface Care in Morocco

  • January 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Surface care registered current value growth of 7% in 2015 as many Moroccans now consider such products as essential products for cleaning surfaces in their homes. Furthermore, the marketing campaigns for many of the products in the category emphasise the importance of keeping surfaces clean in order to protect babies and young children from infections, which is pushing many parents to buy such products. The rapid expansion of modern grocery retailers and independent small grocers in Morocco is...

Euromonitor International’s Surface Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Morocco
SURFACE CARE IN MOROCCO
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Delta Hygiene in Home Care (morocco)
Strategic Direction
Key Facts
Summary 1 Delta Hygiene: Key Facts
Summary 2 Delta Hygiene: Operational Indicators
Competitive Positioning
Summary 3 Delta Hygiene: Competitive Position 2015
Marjane Holding SA in Home Care (morocco)
Strategic Direction
Key Facts
Summary 4 Marjane Holding SA: Key Facts
Summary 5 Marjane Holding SA: Operational Indicators
Production
Private Label
Summary 6 Marjane Holding SA: Private Label Portfolio
Procter and Gamble North West Africa in Home Care (morocco)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble North West Africa: Key Facts
Summary 8 Procter and Gamble North West Africa: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble North West Africa: Competitive Position 2015
Unilever Maghreb SA in Home Care (morocco)
Strategic Direction
Key Facts
Summary 10 Unilever Maghreb SA: Key Facts
Summary 11 Unilever Maghreb SA: Operational Indicators
Competitive Positioning
Summary 12 Unilever Maghreb SA: Competitive Position 2015
Executive Summary
Home Care in Morocco Sustained A Positive Growth in 2015
Innovation and Diversification Continue To Drive Sales in Home Care in Morocco in 2015
Procter and Gamble North West Africa Continues To Lead Sales in Home Care in 2015
Independent Small Grocers Still Account for the Bulk of Home Care Sales
Home Care Is Expected To Sustain Strong Positive Growth Over the Forecast Period
Key Trends and Developments
Consumer and Retail Trends in Morocco
Business Environment in Morocco
Demand for Ecological Products in Morocco
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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