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Surface Care in Morocco

  • January 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

Many Moroccans used to clean their home surfaces using bleach and detergents. However, with the strong advertising campaigns by home care players on TV, many householders are becoming more familiar with surface care products and this helped change the cleaning habits of Moroccan consumers. In addition, the increasing purchasing power of Moroccan consumers also played a central role in changing the cleaning habits of the local population, encouraging them to move towards more specialised products...

Euromonitor International’s Surface Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Morocco
SURFACE CARE IN MOROCCO
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
K-dis Sarl in Home Care (morocco)
Strategic Direction
Key Facts
Summary 1 K-Dis Sarl: Key Facts
Competitive Positioning
Summary 2 K-Dis Sarl: Competitive Position 2016
Marjane Holding SA in Home Care (morocco)
Strategic Direction
Key Facts
Summary 3 Marjane Holding SA: Key Facts
Summary 4 Marjane Holding SA: Operational Indicators
Production
Private Label
Summary 5 Marjane Holding SA: Private Label Portfolio
Procter and Gamble North West Africa in Home Care (morocco)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble North West Africa: Key Facts
Summary 7 Procter and Gamble North West Africa: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble North West Africa: Competitive Position 2016
Reckitt Benckiser Morocco in Home Care (morocco)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser Morocco: Key Facts
Summary 10 Reckitt Benckiser Morocco: Operational Indicators
Competitive Positioning
Summary 11 Reckitt Benckiser Morocco: Competitive Position 2016
Unilever Maghreb SA in Home Care (morocco)
Strategic Direction
Key Facts
Summary 12 Unilever Maghreb SA: Key Facts
Summary 13 Unilever Maghreb SA: Operational Indicators
Competitive Positioning
Summary 14 Unilever Maghreb SA: Competitive Position 2016
Executive Summary
Home Care Continues To Record Steady Growth in Morocco in 2016
Moroccan Consumers Shift Towards More Specialised Products
Modern Grocery Retailers Continue To Develop in Home Care
International Companies Continue To Lead Home Care in 2016
Home Care Is Expected To Register Positive Growth Over the Forecast Period
Key Trends and Developments
Moroccans Shift Towards More Specialised Products in Home Care
the Cleaning Culture in Morocco Is Changing
Increased Consumption of Home Care Products in Rural Areas in Morocco
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 15 Research Sources












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