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Surface Care in Saudi Arabia

  • April 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

In 2015, Saudi Arabia continued to be impacted by outbreaks of the MERS-CoV virus. In early September, for example, the National IHR Focal Point for Saudi Arabia notified WHO of 25 additional cases of Middle East respiratory syndrome coronavirus (MERS-CoV) infection, with 10 of the cases associated with a MERS-CoV outbreak in a Riyadh hospital. There has been increased focus on overall hygiene practices at homes as well as in public places. The government, in an effort to control such...

Euromonitor International's Surface Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Saudi Arabia
SURFACE CARE IN SAUDI ARABIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2015
Modern Products Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 Modern Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Modern Products Co: Competitive Position 2015
National Detergent Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 National Detergent Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 National Detergent Co: Competitive Position 2015
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 7 Saudi Industrial Detergents Co (Sidco): Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Saudi Industrial Detergents Co (Sidco): Competitive Position 2015
Wafir Factory for Industrial Detergents in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 9 Wafir Factory For Industrial Detergents: Key Facts
Company Background
Production
Private Label
Summary 10 Wafir Factory For Industrial Detergents: Private Label Portfolio
Executive Summary
Strong Promotional Activity Underpins Healthy Performance
Growing Number of Epidemics Raises Hygiene Concerns
Multinationals Maintain Edge Over Local Players
Sales Led by Supermarkets and Hypermarkets
Home Care Growth Expected To More Than Double Over Forecast Period
Key Trends and Developments
Hygiene Concerns Drive Strong Performance in Home Care
In-store Promotions Underpinned by Modern Grocery Format Expansion
Digital Communication Gaining Importance
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 11 Research Sources












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