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Vitamins and Dietary Supplements in Romania

  • November 2015
  • -
  • Euromonitor International
  • -
  • 34 pages

Sales of vitamins and dietary supplements have seen an unprecedented spike over the review period. This has encouraged a number of new players to step into the market with products that claim to be the elixir of youth, health and vanity.

Euromonitor International's Vitamins and Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Romania
VITAMINS AND DIETARY SUPPLEMENTS IN ROMANIA
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Supplement Nutrition Drinks
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 3 Biofarm SA: Key Facts
Summary 4 Biofarm SA: Operational Indicators
Competitive Positioning
Summary 5 Biofarm SA: Competitive Position 2015
Hofigal SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 6 Hofigal SA: Key Facts
Summary 7 Hofigal SA: Operational Indicators
Competitive Positioning
Summary 8 Hofigal SA: Competitive Position 2015
Walmark Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 9 Walmark Romania SRL: Key Facts
Summary 10 Walmark Romania SRL: Operational Indicators
Competitive Positioning
Summary 11 Walmark Romania SRL: Competitive Position 2015
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 12 Zentiva SA: Key Facts
Summary 13 Zentiva SA: Operational Indicators
Competitive Positioning
Summary 14 Zentiva SA: Competitive Position 2015
Executive Summary
Consumer Health Continues To Grow in 2015
Consumer Health Sees Innovation and New Product Launches
Domestic Manufacturers Strengthen Their Position in Consumer Health in Romania
Chemists/pharmacies Dominates Consumer Health Distribution
Consumer Health Industry Growth Expected To Slow Down As Major Categories Approach Maturity
Key Trends and Developments
the Impact of Shortage of Medicines on the Local Market
Self-medication Is Practiced in Romania
Counterfeit Medicines Problem Persists in Romania
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 15 Research Sources












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