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Vitamins and Dietary Supplements in Romania

  • October 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

Vitamins and dietary supplements is one of the most dynamic categories in consumer health in terms of innovation and new brands or product combinations launched. The growth in value sales was moderate in 2016, given the reduction of VAT rate for food products in general from 24% to 9%, including dietary supplements as well, in the second half of 2015. Quite many of the producers selling VDS products in Romania leveraged upon the price reduction and intensely promoted their new or consolidated br...

Euromonitor International’s Vitamins and Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Romania
VITAMINS AND DIETARY SUPPLEMENTS IN ROMANIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Table 1 Multivitamins: Brand Ranking by Positioning 2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 3 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 4 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 5 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 6 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 7 Sales of Tonics by Positioning: % Value 2013-2016
Table 8 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 9 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 10 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 11 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 12 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 14 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 2 Biofarm SA: Key Facts
Summary 3 Biofarm SA: Operational Indicators
Competitive Positioning
Summary 4 Biofarm SA: Competitive Position 2016
Hofigal SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 5 Hofigal SA: Key Facts
Summary 6 Hofigal SA: Operational Indicators
Competitive Positioning
Summary 7 Hofigal SA: Competitive Position 2016
Walmark Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 8 Walmark Romania Srl: Key Facts
Summary 9 Walmark Romania Srl: Operational Indicators
Competitive Positioning
Summary 10 Walmark Romania Srl: Competitive Position 2016
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 11 Zentiva SA: Key Facts
Summary 12 Zentiva SA: Operational Indicators
Competitive Positioning
Summary 13 Zentiva SA: Competitive Position 2016
Executive Summary
Growth of the Consumer Health Market Is Slower in 2016 Than in the Review Period
Consumers Are More Interested in Dietary Supplements With Preventive Functions
Domestic Companies Gain Value Shares From International Companies in Within Vitamins and Dietary Supplements
Only Authorised Pharmacies and Drugstores Will Be Able To Sell Medicines Online
Growth of Consumer Health Will Be Slower During the Forecast Period Than in the Review Period
Key Trends and Developments
Pharmaceutical Companies Continue To Focus on OTC Products, Vitamins and Dietary Supplements, As the Rx Price Constraints Make Their Profitability Impossible
Ban on Smoking in Public Areas and Children's Playgrounds Introduced in 2016
Advertising of OTC and Vds Products Is Likely To Be Restricted in the Mass Media in Romania
Market Indicators
Table 15 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 16 Life Expectancy at Birth 2011-2016
Market Data
Table 17 Sales of Consumer Health by Category: Value 2011-2016
Table 18 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 20 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 21 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format: % Value 2011-2016
Table 23 Distribution of Consumer Health by Format and Category: % Value 2016
Table 24 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 25 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 14 Research Sources












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