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Wipes in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

The increasingly widespread availability of wipes in Morocco had a positive influence on sales in the category during 2015 as 10% current value growth was recorded and the category achieved sales of DH136 million.

Euromonitor International's Wipes in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in Morocco
WIPES IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2010-2015
Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Industries Marocaines Modernes in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 1 Industries Marocaines Modernes: Key Facts
Summary 2 Industries Marocaines Modernes: Operational Indicators
Competitive Positioning
Summary 3 Industries Marocaines Modernes: Competitive Position 2015
K-dis Sarl in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 4 K-Dis Sarl: Key Facts
Summary 5 K-Dis Sarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 K-Dis Sarl: Competitive Position 2015
L'Oreal Maroc in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 7 L'Oreal Maroc: Key Facts
Summary 8 L'Oreal Maroc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 L'Oreal Maroc: Competitive Position 2015
Marjane Holding SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 10 Marjane Holding SA: Key Facts
Summary 11 Marjane Holding SA: Operational Indicators
Company Background
Competitive Positioning
Summary 12 Marjane Holding SA: Competitive positioning
Production
Private Label
Summary 13 Marjane Holding SA: Private Label Portfolio
Reckitt Benckiser Morocco in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 14 Reckitt Benckiser Morocco: Key Facts
Summary 15 Reckitt Benckiser Morocco: Operational Indicators
Competitive Positioning
Summary 16 Reckitt Benckiser Morocco: Competitive Position 2015
Executive Summary
Tissue and Hygiene Keeps Growing at A Strong Rate in Morocco
Urbanisation Is Growing Fast and Bringing With It the Spread of Modern Lifestyles
Fierce Competition Between Domestic and International Tissue and Hygiene Manufacturers
Producers Conduct Heavy Communications Campaigns and Marketing Promotions
Positive Expectations Over the Forecast Period
Key Trends and Developments
Packaging Paper Remains An Important Substitute for Afh Tissue and Hygiene
New Product Launches and More Diversity in Terms of Brands Boost Sales Considerably
Black Market Smuggling, Counterfeiting and Dumping Boost Tissue and Hygiene Consumption
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 17 Research Sources












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