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Wipes in the US

  • June 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Facial cleansing wipes was among the top performers within overall wipes during the review period with a current value CAGR of 6%. Johnson & Johnson’s Neutrogena brand within facial cleansing wipes led overall with a 27% value share. Johnson & Johnson’s strong television and online advertising presence has played a strong role in its leading position in the US. While facial wipes is already a well-developed category, product innovation such as Kleenex facial wipes and wipes with more natural and...

Euromonitor International’s Wipes in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in the US
WIPES IN THE US
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2010-2015
Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Kimberly-Clark Corp in Tissue and Hygiene (usa)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Corp: Key Facts
Summary 2 Kimberly-Clark Corp: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark Corp: Competitive Position 2015
Procter and Gamble Co, the in Tissue and Hygiene (usa)
Strategic Direction
Key Facts
Summary 4 The Procter and Gamble Co: Key Facts
Summary 5 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 6 The Procter and Gamble Co: Competitive Position 2015
Executive Summary
Tissue and Hygiene Records Steady Growth
Incontinence Products Experiences the Fastest Growth
Large Manufacturers Continue To Dominate the Competitive Environment
Consumers Look To Internet Retailing
Top Line Growth Will Remain Anaemic
Key Trends and Developments
Social Media Is Essential To Reaching the Millennial Consumer
Incontinence Sales Will Continue To Grow in the US
Eco-friendly Nappies/diapers Gain A Greater Following
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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