Critical Business Imperatives that Drive Incremental Changes in Traceability Markets

The predominant issue across diverse industry verticals, with respect to product safety, continues to be traceability. The ability to seamlessly collect information throughout the supply chain while enabling real-time intelligence on product movement, placement, and conditions is delivering higher value to customers. Regulatory compliance requirements, empowerment of customer, brand integrity, liabilities, shareholder value, and corporate sustainability are some of the key tailwinds that will drive the traceability market for the next 2 years. The study provides key strategic directions on where the market is headed to and what you, as a solution provider, need to do to leverage the market potential.

Executive Summary

Business Insight
•Compliance as a Profit Center: Traceability Software Takes Center Stage
•IBM Divestiture of Traceability Server: Cloud Disrupts the Game, but is it the Game of Generalists or Industry Specialists?

Growth Insight
•Growth amidst maturity: Product Marking Solution Providers Find Greener Pastures in Packaging Execution Software Markets
•Demystifying Regulatory Compliance: The Underlying Tailwinds for Growth

Profit Insight
•Top 3 Blue Ocean Selling Strategies for Inkjet and Laser Coding Solution Providers
•Profitability on Steroids: Pharmaceutical Serialization Drives at least a Billion-dollar Opportunity

Mega Trends to Micro Booms

1. Mega Trend
2. Sub Trend
3. Industry Scorecard
4. Growth Partnership Services
5. Micro Booms

What are Mega Trends and Micro Booms?

Mega Trends
Mega Trends are global, sustained, and macroeconomic forces of development that impact business, economy, society, cultures, and personal lives, thereby defining our future world and its increasing pace of change. Time frames for Mega Trends are from current year to 15 years.

Micro Booms
Contributing to these Mega Trends are many smaller, but equally compelling trends that are defined in time frames of 1 year and can offer immediate opportunities for companies that know how to identify and capitalize on them. These are Micro Booms, and the Frost & Sullivan IPC team is showcasing a series of Micro Boom opportunities in 2012.

Micro Booms—What Will We Be Looking Into?

Business insight: What is it?
This segment details the following:
•What is the market/business about?
•Why invest in the business?
•Which issues and challenges should I be aware of?
•What is the current market state, and where is it headed?
•What are the critical attributes of success within the market?

Growth insight: Why should I care?
This segment details the following:
•What is the market potential and its growth trajectory?
•How is the competitive landscape situated?
•What are the pockets of growth opportunities?
•What are the near-adjacent areas of opportunity that solution providers can leverage?

Profit insight: What should I do about it?
This segment details the following:
•What are my near-adjacent market opportunities?
•How should I package my products to achieve improved margins?
•What should the go-to market and service strategy be?


Table Of Contents

Table Of Contents

1. Executive Summary
2. Mega Trends to Micro Booms—Definition and Tie-in
3. Introduction—Scope and Segmentation
4. First Base—Business Insights
• Compliance as a Profit Center: Traceability Software Takes Center Stage
• IBM Divestiture of Traceability Server: Cloud Disrupts the Game, but Is It the Game of Generalists or Industry Specialists?
5. Second Base—Growth Insights
• Growth Amidst Maturity: Product Marking Solution Providers Find Greener Pastures in Packaging Execution Software Markets
• Demystifying Regulatory Compliance: The Underlying Tailwinds for Growth
6. Third Base—Profit Insights
• Top Three Blue Ocean Selling Strategies for Inkjet and Laser Coding Solution Providers
• Profitability on Steroids: Pharmaceutical Serialization Drives at Least a Billion-dollar Opportunity
7. Key Company Profiles—Inkjet Marking, Coding, and Laser Coding Solution Provider
8. Key Company Profiles—Laser Direct Part Marking Solution Providers
9. Key Company Profiles—Traceability Software Solution Providers
10. Key Company Profiles—Automation Solution Providers
11. The Frost and Sullivan Story

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