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Chile Consumer Electronics Report Q4 2016

  • November 2016
  • -
  • Business Monitor International
  • -
  • 57 pages

Includes 3 FREE quarterly updates


BMI View:

Chile is Latin America's most lucrative consumer electronics market in per capita terms, and will benefit from our forecast for peso appreciation from 2017. This is amid the market's emergence from a period of contraction in 2014 and 2015, when a weaker economy and peso saw declines in device spending. We forecast device spending will increase at a CAGR of 4.4% over 2016-2020 as peso appreciation increases purchasing power and boosts affordability.

Latest Updates & Industry Developments


- Computer Sales: USD1.13bn in 2016 to USD1.32bn in 2020, a compound annual growth rate (CAGR) of 3.9% in US dollar terms. Stronger economy will return the segment to growth but PC saturation and competition for tablets from smartphones means growth rates will be modest.

- AV Sales: USD871mn in 2016 to USD1.02bn in 2020, a CAGR of 4.1%. The AV segment was in decline before 2015 due to declining TV set spending in the wake of the flat-panel upgrade boom, but volume stabilisation and high-value upgrade triggers in smart and UHD technologies will improve dynamics.

- Handset Sales: USD1.61bn in 2016 to USD1.95bn in 2020, a CAGR of 4.9% in US dollar terms. There is an underlying deceleration due to a diminished pool of potential first time smartphone upgrades, but this will be obscured in the short-term by the positive peso appreciation on average selling prices.

Table Of Contents

Chile Consumer Electronics Report Q4 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Table: Consumer Electronics Overview (Chile 2014-2020) 15
Industry Risk/Reward Index 16
Industry Risk Reward Index 16
Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016 18
Market Overview 19
Computers 19
Table: PC Sales (Chile 2014-2020) 19
AV 26
Table: AV Sales (Chile 2014-2020) 26
Mobile Devices 30
Table: Mobile Communications (Chile 2014-2020) 30
Industry Trends And Developments 38
Electronics Trade 38
Table: Latin America Consumer Electronics (CE) Trade, 2010-2015 38
Industry Breakdown 38
Table: Chile Consumer Electronics (CE) Trade, 2010-2015 39
Operational Risk And Government Policy 40
Regulatory Development 42
Table: Government Authority 42
Competitive Landscape 45
Consumer Electronics Vendors - Americas, 2015 45
Table: Computer Hardware 45
Table: TV Sets 46
Table: Mobile Handsets 46
Retailers 47
Table: Selected Electronics Retailers 47
Table: Selected E-Commerce Retailers And Online Marketplaces 47
Demographic Forecast 48
Table: Population Headline Indicators (Chile 1990-2025) 49
Table: Key Population Ratios (Chile 1990-2025) 49
Table: Urban/Rural Population and Life Expectancy (Chile 1990-2025) 50
Table: Population By Age Group (Chile 1990-2025) 50
Table: Population By Age Group % (Chile 1990-2025) 51
Methodology 53
Industry Forecast Methodology 53
Sector-Specific Methodology 54
Sources 54
Risk/Reward Index Methodology 55
Sector-Specific Methodology 56
Table: Consumer Electronics Risk/Reward Index Indicators 56
Table: Weighting Of Indicators 57

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