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Chile Consumer Electronics Report Q4 2014

  • November 2014
  • -
  • Business Monitor International
  • -
  • 75 pages

Includes 3 FREE quarterly updates
BMI View: The consumer electronics market in Chile is one of the most lucrative in Latin America in per capita terms due to high incomes and developed retail and distribution networks. Since 2012 tablets and smartphones have been the main growth drivers, with lower cost Android devices extending market reach. However, this growth has had casualties, including notebook and digital camera sales. Meanwhile the economic environment remains supportive with banks willing to extend credit and the unemployment rate remaining low. However, there is a note of caution to temper our positive outlook, with a significant slowdown in external demand potentially disrupting household spending. Despite this our core view of growth remains bullish based on the fundamentals of low household penetration of many digital devices, plus their growing affordability, which should keep the consumer electronics market on an upward trajectory.

Headline Expenditure Projections
Computer sales: USD1.4bn in 2013 to USD1.4bn in 2014, -4.9% in US dollar terms. Unit growth is being driven by the boom in tablet sales, but with additional volume concentrated at the low-end and peso depreciation forecast for 2014 we expect the market to contract.

Table Of Contents

Chile Consumer Electronics Report Q4 2014
BMI Industry View . 7
SWOT . 9
Consumer Electronics Market 9
Political 11
Economic 13
Business Environment 14
Industry Forecast 15
Table: Consumer Electronics Overview (Chile 2012-2018) 15
Macroeconomic Forecasts . 19
Table: Chile - Economic Activity . 27
Industry Risk Reward Ratings 28
Table: Americas Risk/Reward Ratings, Q4 2014 . 31
Market Overview . 32
Computers 32
Table: PC Sales (Chile 2012-2018) . 32
AV 39
Table: AV Sales (Chile 2012-2018) . 39
Mobile Devices . 46
Table: Mobile Communications (Chile 2012-2018) 46
Competitive Landscape 54
International Companies . 54
Table: Hewlett-Packard 54
Table: Samsung Electronics 55
Table: Huawei 56
Local Companies 56
Table: IRT . 57
Industry Trends And Developments 58
Regulatory Development 63
Table: Government Authority . 63
Demographic Forecast . 66
Demographic Outlook 66
Table: Chile's Population By Age Group, 1990-2020 ('000) . 67
Table: Chile's Population By Age Group, 1990-2020 (% of total) . 68
Table: Chile's Key Population Ratios, 1990-2020 . 69
Table: Chile's Rural And Urban Population, 1990-2020 . 69
Methodology 70
Industry Forecast Methodology 70
Sector-Specific Methodology 71
Sources . 71
Risk/Reward Rating Methodology . 72
Sector-Specific Methodology 74
Table: Consumer Electronics Risk/Reward Ratings Indicators 74
Table: Weighting Of Indicators . 75

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