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Consumer Health in Hungary

  • October 2016
  • -
  • Euromonitor International
  • -
  • 108 pages

Consumer health continued to benefit from Hungarians’ rising health-consciousness and strengthening self-medication in 2016. In 2014 and 2015, consumer health recorded outstanding growth due to rising incomes and manufacturers’ strengthening advertising activities. In 2016, positive trends continued to affect the market, although sales growth slowed since most categories were reaching maturity and economic conditions did not remarkably improve compared to previous years.

Euromonitor International’s Consumer Health in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Health in Hungary
CONSUMER HEALTH IN HUNGARY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Slower But Still Significant Growth for Consumer Health
Sports Nutrition Producers Expand in Vitamins and Dietary Supplements
Intensive Advertising Helps Growth
Dm-drogerie Markt Introduces New System of Selling OTC Drugs
Steady Growth Is Predicted for Consumer Health
Key Trends and Developments
Growth of Consumer Health Slows Down, But Remains Significant
Efsa Decisions Render Product Marketing More Difficult
Wide Cooperation Against False Vitamins and Dietary Supplements
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 2 Life Expectancy at Birth 2011-2016
Market Data
Table 3 Sales of Consumer Health by Category: Value 2011-2016
Table 4 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 6 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 8 Distribution of Consumer Health by Format: % Value 2011-2016
Table 9 Distribution of Consumer Health by Format and Category: % Value 2016
Table 10 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2014-2016
Sources
Summary 2 Research Sources
Beres Gyógyszergyár Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 3 Beres Gyógyszergyár Zrt: Key Facts
Summary 4 Beres Gyógyszergyár Zrt: Operational Indicators
Competitive Positioning
Summary 5 Beres Gyógyszergyár Zrt: Competitive Position 2016
Juvapharma Kft in Consumer Health (hungary)
Strategic Direction
Summary 6 Juvapharma Kft: Key Facts
Summary 7 Juvapharma Kft: Operational Indicators
Competitive Positioning
Summary 8 Juvapharma Kft: Competitive Position 2016
Richter Gedeon Nyrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 9 Richter Gedeon Nyrt: Key Facts
Competitive Positioning
Summary 10 Richter Gedeon Nyrt: Competitive Position 2016
Sanofi-aventis Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 11 Sanofi-Aventis Zrt: Key Facts
Summary 12 Sanofi-Aventis Zrt: Operational Indicators
Competitive Positioning
Summary 13 Sanofi-Aventis Zrt: Competitive Position 2016
Walmark Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 14 Walmark Kft: Key Facts
Summary 15 Walmark Kft: Operational Indicators
Competitive Positioning
Summary 16 Walmark Kft: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Adult Mouth Care: Value 2011-2016
Table 13 Sales of Adult Mouth Care: % Value Growth 2011-2016
Table 14 NBO Company Shares of Adult Mouth Care: % Value 2012-2016
Table 15 LBN Brand Shares of Adult Mouth Care: % Value 2013-2016
Table 16 Forecast Sales of Adult Mouth Care: Value 2016-2021
Table 17 Forecast Sales of Adult Mouth Care: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Analgesics by Category: Value 2011-2016
Table 19 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 20 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 21 NBO Company Shares of Analgesics: % Value 2012-2016
Table 22 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 23 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 24 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Sleep Aids: Value 2011-2016
Table 26 Sales of Sleep Aids: % Value Growth 2011-2016
Table 27 NBO Company Shares of Sleep Aids: % Value 2012-2016
Table 28 LBN Brand Shares of Sleep Aids: % Value 2013-2016
Table 29 Forecast Sales of Sleep Aids: Value 2016-2021
Table 30 Forecast Sales of Sleep Aids: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 32 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 33 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 34 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 35 Sales of Decongestants by Category: Value 2011-2016
Table 36 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 37 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 38 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 39 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 40 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Dermatologicals by Category: Value 2011-2016
Table 42 Sales of Dermatologicals by Category: % Value Growth 2011-2016
Table 43 NBO Company Shares of Dermatologicals: % Value 2012-2016
Table 44 LBN Brand Shares of Dermatologicals: % Value 2013-2016
Table 45 LBN Brand Shares of Hair Loss Treatments: % Value 2013-2016
Table 46 Forecast Sales of Dermatologicals by Category: Value 2016-2021
Table 47 Forecast Sales of Dermatologicals by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Digestive Remedies by Category: Value 2011-2016
Table 49 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 50 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 51 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 52 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 53 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Eye Care by Category: Value 2011-2016
Table 55 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 56 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 57 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 58 NBO Company Shares of Eye Care: % Value 2012-2016
Table 59 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 60 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 61 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 62 Number of Smokers by Gender 2011-2016
Category Data
Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2011-2016
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2011-2016
Table 65 Sales of NRT Gum by Flavour: % Value 2011-2016
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2012-2016
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2013-2016
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of Wound Care by Category: Value 2011-2016
Table 71 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 72 NBO Company Shares of Wound Care: % Value 2012-2016
Table 73 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 74 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 75 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Sports Nutrition by Category: Value 2011-2016
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 78 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 17 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 18 Multivitamins: Brand Ranking by Positioning 2016
Table 82 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 83 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 84 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 85 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 86 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 87 Sales of Tonics by Positioning: % Value 2013-2016
Table 88 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 89 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 90 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 91 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 92 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 93 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 94 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Headlines
Trends
Weight Management
Supplement Nutrition Drinks
Prospects
Category Data
Table 95 Sales of Weight Management and Wellbeing by Category: Value 2011-2016
Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2011-2016
Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2012-2016
Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2013-2016
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 101 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 102 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 103 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 104 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 105 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 106 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021












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