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Home Improvement in South Korea

  • June 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

During 2015, IKEA’s December 2014 entrance brought huge perception changes to home improvement and the DIY culture together with the positive influence on home furnishings. Previously, the area of home improvement was considered to be a professional service rendered to individuals with due payments. Very few people tried to work on their homes without professional help. Also, DIY products and offerings were quite limited due to lack of demand.

Euromonitor International's Home Improvement in South Korea report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Improvement in South Korea
HOME IMPROVEMENT IN SOUTH KOREA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2010-2015
Table 2 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 4 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 5 Distribution of Home Improvement by Format: % Value 2010-2015
Table 6 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Hanssem Co Ltd in Home and Garden (south Korea)
Strategic Direction
Key Facts
Summary 1 Hanssem Co Ltd: Key Facts
Summary 2 Hanssem Co Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Hanssem Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Hanssem Co Ltd: Competitive Position 2015
Executive Summary
Home and Garden Maintains Its Positive Trend
Ikea Contributes To Changes in Consumer Perception
Hanssem Co Ltd Is the Leading Player
Specialist Channels Gain Additional Share of Home and Garden
Positive Outlook for the Forecast Period
Key Trends and Developments
Growing Demand for Home Renovations Generates New Opportunity
Specialist Channels Gain Additional Share of Growing Home and Garden
Economical Products Are the New Trend
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 5 Research Sources












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