Homeplus Co Ltd was bought by private equity firm MBK Partners in 2016 from British retail giant Tesco Group. However, Homeplus is currently experiencing a decline in operating profits and suffers from the lack of a future growth engine. While other competitors such as E-Mart Inc and Lotte Shopping Co Ltd actively develop and launch their private label and O2O services, Homeplus is not doing enough to launch as many products and services. Therefore, the company expects to undergo a difficult per...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Homeplus Co Ltd in Retailing (South Korea) HOMEPLUS CO LTD IN RETAILING (SOUTH KOREA) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES Strategic Direction Company Background Digital Strategy Summary 1 Homeplus Co Ltd: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Homeplus Co Ltd: Private Label Portfolio Competitive Positioning Summary 3 Homeplus Co Ltd: Competitive Position 2016