1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Global Infomercials Industry

Global Infomercials Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on Infomercials provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global industry, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with 14 fact-rich market data tables. Regional markets elaborated upon include United States, Canada, France, Germany, Italy UK, Russia, China, India, Korea, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 95 companies worldwide.

Table Of Contents

Global Infomercials Industry



1. INDUSTRY OVERVIEW 1
Introduction to Infomercials 1
Growth of the Infomercial Industry 1
Infomercials and Conventional Advertising - A Comparison 1
Advantages of Direct Response (DR) Advertising Over Other
Formats 2
Recession Proves Beneficial for the Infomercial Industry 3
Higher Availability of Primetime Slots for Infomercial Marketers 3
Home: The New Hot Destination for Shopping 3
Repair Kits - A Hit Amid Low Disposable Income 4
The Evolution of the Infomercial Sector 4
Moving Beyond the 1-800 Call Center Platform 4
Male Consumers Equally Important for the DR Advertisers 4
With E-Retailing DR Marketers Fly with True Colors 5
Retail: The Ultimate Goal for a DR Marketer 5
A Peak Into the History of the Infomercial Industry 5
Hitting the Right Cord 6
Infomercials: Quick and Affordable Mode of Advertising 6
Making the Most of DRTV Investment 7
Addressable TV Advertising: The Future of DRTV 7
HIPsters Come Handy to Gauge the Market Standing 7
More Companies Embrace the DRTV Format 8
Infomercials: The Devil Within 8
Entry of the Biggies Enrich the Sector 9
Short Form Infomercial Market to Surge, While Long Form Market
Experiences Restrained Growth 9
Key Growth Drivers for the Infomercials Market 10
Lower Entry Barriers Make TV Shopping an Attractive Venture 10
Technology to Leverage DR TV Advertising 11
Go Green: The New Success Mantra for the DR Marketers 11
Infomercials to Cash on Urbanized Lifestyle of the Masses 11
Innovation is the Key to the Success for a DR Houseware Product 12
Key Market Constraints 12
Infrastructure Remain the Weakest Link 12
Fake and Deceptive Infomercial Marketers Play Spoilsport 12
Protect Yourself!! 13

2. PRODUCT OVERVIEW 14
Introduction 14
Characteristics of an Infomercial 14
Rules to Follow by the Infomercial Advertiser 15
Classification 16
TV Infomercials or Home Shopping 16
Life of an Infomercial based Merchandise 16
How to Make a Successful Infomercial? 17
Factors affecting the total cost of an Infomercial 17
Table 1: DR TV Start Up Cost (In US$) 17
Interactive TV Shopping: The New Frontier 17
Important Forms of Interactive TV shopping 18
Internet Infomercials 18
Comparing Internet Infomercial With TV Infomercial 18
Internet Replacing TV Among the Youth 18
Radio Infomercials 19
A Cost Effective Marketing Platform 19

3. RECENT INDUSTRY ACTIVITY 20

4. PRODUCT/SERVICE LAUNCHES 28


A REGIONAL MARKET PERSPECTIVE 35

1. THE UNITED STATES 35
Current Scenario 35
Short-Form DRTV Media 35
Long-Form DRTV Media 35
Table 2: US Recent Past, Current and Future Analysis for
Infomercial Market - Annual Revenues in US$ Million for
Years 2010 through 2015 36

Table 3: US Market for Direct Response Ads (2010-2015):
Breakdown by Number of Ads per Thousand in Varied Media
Types - Cable Television, Spot Television and Spot Radio 36
Facts About The US Infomercial Market 37
Table 4: US Short Form Media Market (Q1 2011): Percentage
Share Distribution by Media Channel - Cable TV, Hispanic
Network TV, Syndication, Spot TV and Network TV 37

Table 5: US Short Form Media Market (Q1 2011): Percentage
Share Breakdown of Spending by Leading Category - Drugs and
Toiletries, Household Appliances and Furniture, General Goods,
Toys and Leisure Goods, Business, Computers, Apparel, and
Others 37
US Market for Short-Term Infomercials: Category Breakdown of
Top 10 Brands- Proactive Solution, Nutrisystem Inc., 1-800-
CONTACTS, Select Comfort, Colonial Penn, Scooter Score,
Tempur-Pedic, Tempur- Pedic Advanced Ergo, National
Collectors Mint, Perfect Situp 38
Table 6: US Short-Form Media Market: Percentage Share of
Spending by Leading Brands: Proactive Solution, Nutrisystem
Inc., 1-800-CONTACTS, Select Comfort, Colonial Penn, Scooter
Score, Tempur-Pedic, Tempur-Pedic Advanced Ergo, National
Collectors Mint, Perfect Situp 38

Table 7: US Long Form Media Market (Q1 2011): Percentage
Share Breakdown of Spending by Leading Categories 39

Table 8: US Long Form Media Market (Q1 2011): Percentage
Share Distribution by Media Channel - National Cable,
Broadcast, Satellite, and US Hispanic TV 39

Table 9: US Long Form Media Market (Q1 2011): Percentage
Share Breakdown of Time Slots Purchased in Media Channels -
Broadcast, National Cable, and Satellite 39
How the Infomercial Marketers Operate? 40
Infomercials in Politics 40
DRTV on the Global Front: A Recipe for Success 40

2. CANADA 41
DR TV Market - An Overview 41

3. EUROPE 42
European Home Shopping Sector - A Brief 42
European Market Tit-Bits 42
Classification 42
TV Shopping 42
DR TV 43
iTV (Interactive TV) 43
Travel Shopping 43
Europe: A Land of Vast Opportunities and Profound Challenges 43
Table 10: European Recent Past, Current and Future Analysis for
Infomercial Market - Annual Revenues in US$ Billion for Years
2010 through 2015 44
Selecting the Right Partner is Most Crucial 44
Regulations in TV Shopping 44

3a. FRANCE 45
Home Shopping Market Overview 45
M6 Boutique La Chaîne: The Trend Setter 45

3b. GERMANY 45
German Tele-shopping Market 45

3c. ITALY 46
Italian Home Shopping Market - Overview 46
Types of TV Shopping Programmes 46
Digital Revolution Storms into Italian TV Households 46
The Challenges in the Italian Turf 46

3d. RUSSIA 47
Home Shopping - Market Overview 47

3e. SPAIN 47
Home Shopping Market in Spain 47

3f. UNITED KINGDOM 48
UK Home Shopping Market 48
Table 11: UK Recent Past, Current and Future Analysis for
Infomercial Market - Annual Revenues in US$ Million for Years
2010 through 2015 48
Logistical Implications Worry the DR Marketers 48

4. ASIA PACIFIC 49

4a. CHINA 49
Market Overview 49
Table 12: Chinese Recent Past, Current and Future Analysis for
Infomercial Market - Annual Revenues in US$ Million for Years
2010 through 2015 49
Eastern China: Direct Marketer's Paradise 49

4b. KOREA 50
Operating Scenario: Player-Centric 50
The Retail Boom in Korea 50
Online Markets Eat into Retailer Share 50

4c. INDIA 51
Home Shopping Market in India 51
India: A Land of Opportunities and Challenges 51
Direct Marketing Evolves Through Digital Revolution 51
Infomercials on Mainstream Channels 52
Table 13: Indian Recent Past, Current and Future Analysis for
Infomercial Market - Annual Revenues in US$ Million for Years
2010 through 2015 53

4d. TAIWAN 54
Table 14: Taiwanese Recent Past, Current and Future Analysis for
Infomercial Market - Annual Revenues in US$ Million for Years
2010 through 2015 54


GLOBAL DIRECTORY

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Mobile Ad Spending Market 2016-2020

Global Mobile Ad Spending Market 2016-2020

  • $ 2 500
  • Industry report
  • August 2016
  • by Infiniti Research Limited

About Mobile Advertising Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration ...

Global Advertising Market 2016-2020

Global Advertising Market 2016-2020

  • $ 2 500
  • Industry report
  • August 2016
  • by Infiniti Research Limited

About Advertisements Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate ...

Australia - Digital Media - Apps and Services

Australia - Digital Media - Apps and Services

  • $ 1 100
  • Industry report
  • June 2016
  • by Paul Budde Communication Pty Ltd

The Apps and Entertainment market continues to evolve With the rise of digital platforms, the media industry is rapidly changing. In newspaper and book publishing, TV and radio broadcasting, film, music, ...


ref:plp2012

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.