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Global Push-To-Talk Technology Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on Push-to-Talk Technology provides a collection of market briefs, concise summaries and highlights of research findings. The report offers a rudimentary overview of the industry with an on-the-fly focus on the US market, and details trends, such as, changing customer perceptions, market acceptance, and adoption of PTT services, emerging customer clusters i.e. young mobile subscribers, and use of PTT services by service providers as a tool for differentiation. Factors challenging the market such as interoperability & inter carrier issues are also covered. Regional markets elaborated upon include United States, Europe, Asia-Pacific, and Latin America. The report also offers a recapitulation of noteworthy strategic corporate developments and service launches, in addition to providing an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of major 95 companies worldwide.

Table Of Contents

Global Push-To-Talk Technology Industry



1. GLOBAL MARKET OVERVIEW 1
A Quick Primer 1
Sanguine Climate in Presence Based Services Market Bodes Well
for PTT 1
The Truth About PTT Technology 1
Is It Just Commoditization of Mobile Voice Service? 1
Is PTT A Disruptive Technology? 2
What Does It Take to Survive in the Marketplace? 2
Closer Focus On the 3 Major Ps of Marketing 2
Ensuring Network Performance 3
Market Trends and Issues 4
Low Cost, Convenience and Ease of Use Drive Market Adoption 4
Changing Customer Perception and Growing Awareness Encourage
Growth 4
Advancements in Standardization Lend Hope 4
PTT Services Help Stem Falling ARPU of Traditional Voice
Services 5
Push to X (PTX) Expands the Functionality of PTT technology 5
Strong Uptake Forecasted Among Commercial/Corporate Subscribers 5
Benefits Accorded to Business Users 6
Mushy Teens Also On the Radar 6
Service Providers Continue to Push the Boundaries of PTT
Services 6
Service Providers Wield PTT Services As a Tool for
Differentiation 7
PTT Helps Lower Churn Rate Among Service Providers 7
Challenges to Reckon With 7
Interoperability and Inter Carrier Issues 7
Poor User Experience Leads to End-User Disillusionment 8
The Need of the Hour 8
OMA: Built to Chase the “Interoperability” Dream 9
OMA - PoC Specifications 9
Table 1: World Recent Past, Current and Future Analysis for
Push-to-Talk Technology by Geographic Region - US, Europe,
Asia-Pacific, and Rest of World Markets Independently
Analyzed with Annual Subscriber Base in Millions for the
Years 2010 through 2015 11

Table 2: World 5-Year Perspective for Push-to-Talk Technology
by Geographic Region - Percentage Breakdown of Subscriber
Base for US, Europe, Asia-Pacific (including Japan), and
Rest of World for Years 2011 and 2015 12

2. TECHNOLOGY OVERVIEW 13
Push-To-Talk (PTT): A Definition 13
Push to Talk (PTT): An Evolution Scan 13
PTT Over Cellular (PoC) 14
Key Features of PTT Service 15
Presence Information 15
Instant Call Set Up 15
Small Call Hold Duration 15
Group Calling Feature 15
Low Cost 15
Technology Bottlenecks 15
PTX: An Extension of PTT 16
Push-to-Video 16
Push-to-Voicemail 17
Push-to-Portal 17
Target Markets 17
Business Users 17
Blue and Grey Collar Workers 17
White Collar Workers 17
Government and Public Safety 17
Personal Users 17
Social Groups 17
Leisure Groups/Communities 17
Youth 17

3. STRATEGIC CORPORATE DEVELOPMENTS 18

4. SERVICE LAUNCHES 23


REGIONAL MARKET OVERVIEW 37

1. THE UNITED STATES 37
Market Overview 37
Table 3: US Recent Past, Current and Future Analysis for
Push-to-Talk Technology Market - Annual Subscriber Base in
Millions for the Years 2010 through 2015 38
Customer Preferences: Key Statistical Findings 39
Table 4: Subscriber Preferences in the United States for
Next Generation Mobile Communication Services/Applications
As of the Year 2010 (In %) 39

Table 5: Latent Demand for PTT Among Non-Subscribers in the
United States: Percentage Breakdown of Subscriber
Preference by End-Use Sector 40
PTT Service Overcomes Initial Snub from Leading Network Carriers 41
PTT Services Over CDMA - A Debatable Strategy 41

2. EUROPE 42
Market Overview 42
Italy 42
Hungary 42
Table 6: European Recent Past, Current and Future Analysis
for Push-to-Talk Technology by Geographic Region - France,
Germany, Italy, UK and Rest of Europe Markets Independently
Analyzed with Annual Subscriber Base in Millions for the
Years 2010 through 2015 43

Table 7: European 5-Year Perspective for Push-to-Talk
Technology by Geographic Region - Percentage Breakdown of
Subscriber Base for France, Germany, Italy, UK and Rest of
World for Years 2011 and 2015 44

3. LATIN AMERICA 45
Mexico 45
Peru 45
Chile 46
Brazil 46

4. ASIA PACIFIC 47
India 47
Korea 48
China 48
Table 8: Asia-Pacific Recent Past, Current and Future
Analysis for Push-to-Talk Technology Market - Annual
Subscriber Base in Millions for the Years 2010 through 2015 49


GLOBAL DIRECTORY

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