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Kitea SA in Retailing (Morocco)

  • December 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Kitea’s strategy is to offer a large number of products in its expanding number of outlets across the whole country, and hence increase its market share. The company is now opening many mega stores under the name Kitea Géant, in which it offers a wide variety of products, and it also chooses strategic locations for such stores, in order to be able to attract a large number of consumers. Kitea is following a very rapid expansion strategy in terms of outlet openings in order to be able to respond...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Kitea SA in Retailing (Morocco)
Euromonitor International
December 2016


Strategic Direction
Company Background
Digital Strategy
Summary 1 Kitea SA: Share of Sales Generated by Internet Retailing 2012-2014
Competitive Positioning
Summary 2 Kitea SA: Competitive Position 2016

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