Kitea’s strategy is to offer a large number of products in its expanding number of outlets across the whole country, and hence increase its market share. The company is now opening many mega stores under the name Kitea Géant, in which it offers a wide variety of products, and it also chooses strategic locations for such stores, in order to be able to attract a large number of consumers. Kitea is following a very rapid expansion strategy in terms of outlet openings in order to be able to respond...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table Of Contents
Kitea SA in Retailing (Morocco) KITEA SA IN RETAILING (MOROCCO) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Kitea SA: Share of Sales Generated by Internet Retailing 2012-2014 Competitive Positioning Summary 2 Kitea SA: Competitive Position 2016