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Men%s Grooming in Greece

  • April 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

As consumer budgets remain squeezed, consumers increasingly opt for a “one-product-solution”, products that can cover the needs of the whole family instead of gender-specific ones. This trend translated to losses for men’s grooming in 2015, with most categories falling at a steeper rate than the umbrella category (for example, men’s deodorants volume sales declined more rapidly than deodorants overall in 2015, and the same was true for men’s skin care and hair care). Thus, value sales for men’s...

Euromonitor International's Men's Grooming in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men%s Grooming in Greece
MEN'S GROOMING IN GREECE
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 5 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 7 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
L'Oreal Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 1 L'Oreal Hellas SA: Key Facts
Competitive Positioning
Summary 2 L'Oreal Hellas SA: Competitive Position 2015
Procter and Gamble Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Hellas SA: Key Facts
Summary 4 Procter and Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 5 Procter and Gamble Hellas SA: Competitive Position 2015
Executive Summary
Political and Economic Turbulence Jeopardises the Economic Recovery
Ongoing Promotional Intensity Squeezes Value Sales
Large Players Have the Resources To Come Through
Innovation A Tool Against the Recession
From So Low, the Only Way Is Up
Key Trends and Developments
Political and Economic Developments Postpone Market Stabilisation
the Shift in Distribution Channels Continues
Ongoing Promotional Intensity Squeezes Value Sales
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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