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Men’s Outerwear in Portugal

  • July 2013
  • -
  • Euromonitor International
  • -
  • 34 pages

In line with all categories in the apparel market, men’s outerwear registered a sales decline in 2012 as a result of the reduction in consumers’ disposable incomes. Not even retailers’ efforts to boost sales through greater implementation of discount campaigns were sufficient in halting the fall in demand.

Euromonitor International's Men's Outerwear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.


Product coverage:
Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Men's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Men’s Outerwear in Portugal
MEN'S OUTERWEAR IN PORTUGAL

July 2013


LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Outerwear: Volume 2007-2012
Table 2 Sales of Men's Outerwear: Value 2007-2012
Table 3 Sales of Men's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Men's Outerwear: % Value Growth 2007-2012
Table 5 Men's Outerwear Company Shares 2008-2012
Table 6 Men's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Men's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Men's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Adidas Portugal - Artigos Desporto SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 1 adidas Portugal - Artigos Desporto SA: Key Facts
Summary 2 adidas Portugal - Artigos Desporto SA: Operational Indicators
Company Background
Chart 1 adidas Portugal - Artigos Desporto SA: Adidas in Matosinhos
Production
Competitive Positioning
Summary 3 adidas Portugal - Artigos Desporto SA: Competitive Position 2012
Internet Strategy
Brasopi - Comercio De Vestuário SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 4 Brasopi - Comercio de Vestuário SA: Key Facts
Summary 5 Brasopi - Comercio de Vestuário SA: Operational Indicators
Company Background
Chart 2 Brasopi - Comercio de Vestuário SA: Throttleman in Porto
Production
Competitive Positioning
Summary 6 Brasopi - Comercio de Vestuário SA: Competitive Position 2012
Internet Strategy
Cofemel - Sociedade De Vestuário SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 7 Cofemel - Sociedade de Vestuário SA: Key Facts
Summary 8 Cofemel - Sociedade de Vestuário SA: Operational Indicators
Company Background
Chart 3 Cofemel - Sociedade de Vestuário SA: Tiffosi in Matosinhos
Production
Competitive Positioning
Summary 9 Cofemel - Sociedade de Vestuário SA: Competitive Position 2012
Internet Strategy
Nike Portugal SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 10 Nike Portugal SA: Key Facts
Summary 11 Nike Portugal SA: Operational Indicators
Company Background
Chart 4 Nike Portugal SA: Nike in Matosinhos
Production
Competitive Positioning
Summary 12 Nike Portugal SA: Competitive Position 2012
Internet Strategy
Executive Summary
Steep Decline in Consumer Demand
Discounting Activities Proliferate
More Companies Experience Financial Problems
Internet Gaining Popularity
Improvement Expected From 2014
Key Trends and Developments
GDP Contracts by 3.4% in 2012
Companies Compelled To Alter Their Marketing Strategies
Average Apparel Prices Fall in 2012
Internet Retailing Becomes More Than A Marketing Platform for Businesses
Tourism Fuels Luxury Brands
Market Data
Table 11 Sales of Apparel by Category: Volume 2007-2012
Table 12 Sales of Apparel by Category: Value 2007-2012
Table 13 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 14 Sales of Apparel by Category: % Value Growth 2007-2012
Table 15 Apparel Company Shares 2008-2012
Table 16 Apparel Brand Shares 2009-2012
Table 17 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 20 Forecast Sales of Apparel by Category: Value 2012-2017
Table 21 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 13 Research Sources












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