Saham’s main strategy is to expand its outlets all over the country in order to be able to reach more consumers. It relies mainly on mid-priced clothing brands in order to benefit from the increasing purchasing power of middle-income consumers. Saham is also focusing on expanding some of its brands to European markets.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Saham SA in Retailing (Morocco) SAHAM SA IN RETAILING (MOROCCO) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Saham SA: Share of Sales Generated by Internet Retailing 2014-2016 Competitive Positioning Summary 2 Saham SA: Competitive Position 2016