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Saham SA in Retailing (Morocco)

  • December 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Summary

Table of Contents

Saham’s main strategy is to expand its outlets all over the country in order to be able to reach more consumers. It relies mainly on mid-priced clothing brands in order to benefit from the increasing purchasing power of middle-income consumers. Saham is also focusing on expanding some of its brands to European markets.

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Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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