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Sportswear in Vietnam

  • February 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

In 2015, sportswear continued to experience a good performance, with a strong value growth rate of 11%, thanks to the government policy of encouraging people to do exercise. Moreover, there were many promotional events run throughout the year by many famous international sportswear companies, such as Nike, adidas, New Balance and Converse. Due to this decreasing price strategy, sportswear has become a new fashion trend in Vietnam, especially amongst the younger generation living in major...

Euromonitor International's Sportswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Vietnam
SPORTSWEAR IN VIETNAM
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2010-2015
Table 2 Sales of Sportswear: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sportswear: % Value 2011-2015
Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015
Table 5 Distribution of Sportswear by Format: % Value 2010-2015
Table 6 Forecast Sales of Sportswear: Value 2015-2020
Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020
Adidas Vietnam Co Ltd in Apparel and Footwear (vietnam)
Strategic Direction
Key Facts
Summary 1 adidas Vietnam Co Ltd: Key Facts
Retail Operations
Summary 2 adidas Vietnam Co: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 3 adidas Vietnam Co: Competitive Position 2015
Executive Summary
Increased Demand for Appeal and Footwear
Low-priced Products From Thailand Enter Vietnam
Domestic Players Struggle To Compete With International Brands and Focus on Mid-priced Products
Dynamic Competition Between Domestic and International Brands
Trans-pacific Partnership: New Threats and Opportunities for Appeal and Footwear
Key Trends and Developments
To Boycott Chinese Products, A New Trend of Apparel From Thailand Is Rising Strongly
Online Shopping Growth Due To the Rise of Internet Retailing Stores
Domestic Players Struggle To Compete With International Brands and Focus on Mid-priced Products
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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