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Women’s Outerwear in Vietnam

  • July 2013
  • -
  • Euromonitor International
  • -
  • 26 pages

Thanks to the economic downturn in Vietnam in 2012, consumers, especially the ones who have low- to middle-income, had a tendency to reduce their budgets for unnecessary products, including clothing. The high level of stockpiles and inventory made apparel specialist retailers constantly run many promotional activities, especially discounts, to encourage sales. Furthermore, in first-tier cities such as Ho Chi Minh City, the trend of purchasing premium products including outerwear had been...

Euromonitor International's Women's Outerwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.


Product coverage:
Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Women's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Women’s Outerwear in Vietnam
WOMEN'S OUTERWEAR IN VIETNAM

July 2013


LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2007-2012
Table 2 Sales of Women's Outerwear: Value 2007-2012
Table 3 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 5 Women's Outerwear Company Shares 2008-2012
Table 6 Women's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Table 11 Apparel Size Chart for Women: Blue Exchange
Table 12 Apparel Size Chart for Women: Nike
Table 13 Jean Size Chart for Women: Ninomaxx
Adidas Vietnam Co Ltd in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 1 adidas Vietnam Co Ltd.: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 adidas Vietnam Co Ltd: Competitive Position 2012
Internet Strategy
Viet Tien Garment Co (vtec) in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 3 Viet Tien Garment Co (VTEC): Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Viet Tien Garment Co (VTEC): Competitive Position 2011
Internet Strategy
Executive Summary
Apparel Performs Healthily Despite the Economic Downturn
Average Unit Price Continues To Increase
Unbranded Products Retain A Dominant Position in Apparel
Apparel Specialist Retailers Is Still the Main Distribution Channel
Apparel Is Expected To See Positive Growth
Key Trends and Developments
International Brands Continue To Establish A Stronger Foothold in Vietnam
Inflation Led To An Increase in Apparel Price
Unbranded Products Continue To Dominate Vietnam Apparel Market
Domestic Players Start To Pay More Attention To the Local Market
Social Media Is A New Advertising Tool
Market Data
Table 14 Sales of Apparel by Category: Volume 2007-2012
Table 15 Sales of Apparel by Category: Value 2007-2012
Table 16 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 17 Sales of Apparel by Category: % Value Growth 2007-2012
Table 18 Apparel Company Shares 2008-2012
Table 19 Apparel Brand Shares 2009-2012
Table 20 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 21 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 22 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 23 Forecast Sales of Apparel by Category: Value 2012-2017
Table 24 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources












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