Bakery and Cereals in Poland to 2013

Bakery and Cereals in Poland to 2013

Introduction

This databook provides key data and information on the bakery and cereals market in Poland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: bread & rolls, cakes & pastries, cookies, breakfast cereals, morning goods and crackers (savory biscuits)

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in Poland increased at a compound annual growth rate of 0.9% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in Poland accounting for a share of 58.1%.

Leading players in Polish bakery and cereals market include Lantmännen Unibake, Groupe Danone and United Biscuits Finance plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Poland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2003–08 27
Value Analysis, 2008–13 29
Value Analysis, US$ 2003–08 32
Value Analysis, US$ 2008–13 33
Volume Analysis, 2003–08 35
Volume Analysis, 2008–13 37
Company and Brand Share Analysis 40
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
Groupe Danone 54
United Biscuits 56
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 58
Value Analysis, 2003–08 58
Value Analysis, 2008–13 59
Value Analysis, US$ 2003–08 61
Value Analysis, US$ 2008–13 61
Volume Analysis, 2003–08 63
Volume Analysis, 2008–13 64
Company and Brand Share Analysis 66
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 74
Value Analysis, 2003–08 74
Value Analysis, 2008–13 75
Value Analysis, US$ 2003–08 77
Value Analysis, US$ 2008–13 77
Volume Analysis, 2003–08 79
Volume Analysis, 2008–13 80
Company and Brand Share Analysis 82
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 91
Value Analysis, 2003–08 91
Value Analysis, 2008–13 92
Value Analysis, US$ 2003–08 94
Value Analysis, US$ 2008–13 94
Volume Analysis, 2003–08 96
Volume Analysis, 2008–13 97
Company and Brand Share Analysis 99
Distribution Analysis 102
Expenditure & consumption per capita 104
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 107
Value Analysis, 2003–08 107
Value Analysis, 2008–13 109
Value Analysis, US$ 2003–08 112
Value Analysis, US$ 2008–13 113
Volume Analysis, 2003–08 115
Volume Analysis, 2008–13 117
Company and Brand Share Analysis 120
Distribution Analysis 124
Expenditure & consumption per capita 126
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 132
Value Analysis, 2003–08 132
Value Analysis, 2008–13 133
Value Analysis, US$ 2003–08 135
Value Analysis, US$ 2008–13 136
Volume Analysis, 2003–08 138
Volume Analysis, 2008–13 139
Company and Brand Share Analysis 141
Distribution Analysis 144
Expenditure & consumption per capita 146
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 149
Value Analysis, 2003–08 149
Value Analysis, 2008–13 150
Value Analysis, US$ 2003–08 152
Value Analysis, US$ 2008–13 152
Volume Analysis, 2003–08 154
Volume Analysis, 2008–13 155
Company and Brand Share Analysis 157
Distribution Analysis 159
Expenditure & consumption per capita 161
Chapter 11 NEW PRODUCT DEVELOPMENT 164
Product launches over time 164
Recent product launches 166
Chapter 12 SOCIOECONOMIC PROFILE 167
Country Overview 167
Key Facts 168
Political Overview 169
Economic Overview 170
Chapter 13 MACROECONOMIC PROFILE 171
Macroeconomic Indicators 171
Chapter 14 RESEARCH METHODOLOGY 176
Methodology overview 176
Secondary research 177
Market modeling 178
Primary research 179
Data finalization 180
Ongoing research 180
Chapter 15 APPENDIX 181
Future readings 181
How to contact experts in your industry 181
Disclaimer 181

LIST OF FIGURES
Figure 1: Poland bakery and cereals value & value forecast, 2003-13 (PLN m, nominal prices) 31
Figure 2: Poland bakery and cereals category growth comparison, by value, 2003-13 34
Figure 3: Poland bakery and cereals volume & volume forecast, 2003-13 (Kg m) 39
Figure 4: Poland bakery and cereals category growth comparison, by volume, 2003-13 39
Figure 5: Poland bakery and cereals company share, by value, 2007-08 (%) 43
Figure 6: Poland bakery and cereals distribution channels, by value, 2007-08 (%) 47
Figure 7: Poland bread & rolls value & value forecast, 2003-13 (PLN m, nominal prices) 60
Figure 8: Poland bread & rolls category growth comparison, by value, 2003-13 62
Figure 9: Poland bread & rolls volume & volume forecast, 2003-13 (Kg m) 65
Figure 10: Poland bread & rolls category growth comparison, by volume, 2003-13 65
Figure 11: Poland bread & rolls company share, by value, 2007-08 (%) 67
Figure 12: Poland bread & rolls distribution channels, by value, 2007-08 (%) 70
Figure 13: Poland breakfast cereals value & value forecast, 2003-13 (PLN m, nominal prices) 76
Figure 14: Poland breakfast cereals category growth comparison, by value, 2003-13 78
Figure 15: Poland breakfast cereals volume & volume forecast, 2003-13 (Kg m) 81
Figure 16: Poland breakfast cereals category growth comparison, by volume, 2003-13 81
Figure 17: Poland breakfast cereals company share, by value, 2007-08 (%) 84
Figure 18: Poland breakfast cereals distribution channels, by value, 2007-08 (%) 87
Figure 19: Poland cakes & pastries value & value forecast, 2003-13 (PLN m, nominal prices) 93
Figure 20: Poland cakes & pastries category growth comparison, by value, 2003-13 95
Figure 21: Poland cakes & pastries volume & volume forecast, 2003-13 (Kg m) 98
Figure 22: Poland cakes & pastries category growth comparison, by volume, 2003-13 98
Figure 23: Poland cakes & pastries company share, by value, 2007-08 (%) 100
Figure 24: Poland cakes & pastries distribution channels, by value, 2007-08 (%) 103
Figure 25: Poland cookies (sweet biscuits) value & value forecast, 2003-13 (PLN m, nominal prices) 111
Figure 26: Poland cookies (sweet biscuits) category growth comparison, by value, 2003-13 114
Figure 27: Poland cookies (sweet biscuits) volume & volume forecast, 2003-13 (Kg m) 119
Figure 28: Poland cookies (sweet biscuits) category growth comparison, by volume, 2003-13 119
Figure 29: Poland cookies (sweet biscuits) company share, by value, 2007-08 (%) 122
Figure 30: Poland cookies (sweet biscuits) distribution channels, by value, 2007-08 (%) 125
Figure 31: Poland crackers (savory biscuits) value & value forecast, 2003-13 (PLN m, nominal prices) 134
Figure 32: Poland crackers (savory biscuits) category growth comparison, by value, 2003-13 137
Figure 33: Poland crackers (savory biscuits) volume & volume forecast, 2003-13 (Kg m) 140
Figure 34: Poland crackers (savory biscuits) category growth comparison, by volume, 2003-13 140
Figure 35: Poland crackers (savory biscuits) company share, by value, 2007-08 (%) 142
Figure 36: Poland crackers (savory biscuits) distribution channels, by value, 2007-08 (%) 145
Figure 37: Poland morning goods value & value forecast, 2003-13 (PLN m, nominal prices) 151
Figure 38: Poland morning goods category growth comparison, by value, 2003-13 153
Figure 39: Poland morning goods volume & volume forecast, 2003-13 (Kg m) 156
Figure 40: Poland morning goods category growth comparison, by volume, 2003-13 156
Figure 41: Poland morning goods distribution channels, by value, 2007-08 (%) 160
Figure 42: Map of Poland 168
Figure 43: Annual data review process 177

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Poland bakery and cereals value, 2003–08 (PLN m, nominal prices) 28
Table 4: Poland bakery and cereals value forecast, 2008–13 (PLN m, nominal prices) 30
Table 5: Poland bakery and cereals value, 2003–08 (US$ m nominal prices) 32
Table 6: Poland bakery and cereals value forecast, 2008–13 (US$ m nominal prices) 33
Table 7: Poland bakery and cereals volume, 2003–08 (Kg m) 36
Table 8: Poland bakery and cereals volume forecast, 2008–13 (Kg m) 38
Table 9: Poland bakery and cereals brand share, by value, 2007–08 (%) 40
Table 10: Poland bakery and cereals value, by brand 2007–08 (PLN m nominal prices) 42
Table 11: Poland bakery and cereals company share by value, 2007–08 (%) 44
Table 12: Poland bakery and cereals value, by company, 2007–08 (PLN m nominal prices) 45
Table 13: Poland bakery and cereals distribution channels, by value, 2007–08 (%) 46
Table 14: Poland bakery and cereals value, by distribution channel, 2007–08 (PLN m nominal prices) 46
Table 15: Poland bakery and cereals expenditure per capita, 2003–08 (PLN, nominal prices) 48
Table 16: Poland bakery and cereals forecast expenditure per capita, 2008–13 (PLN, nominal prices) 49
Table 17: Poland bakery and cereals expenditure per capita, 2003–08 (US$ nominal prices) 50
Table 18: Poland bakery and cereals forecast expenditure per capita, 2008–13 (US$ nominal prices) 51
Table 19: Poland bakery and cereals consumption per capita, 2003–08 (Kg) 52
Table 20: Poland bakery and cereals forecast consumption per capita, 2008–13 (Kg) 53
Table 21: Groupe Danone Key Facts 54
Table 22: United Biscuits Key Facts 56
Table 23: Poland bread & rolls value, 2003–08 (PLN m, nominal prices) 58
Table 24: Poland bread & rolls value forecast, 2008–13 (PLN m, nominal prices) 59
Table 25: Poland bread & rolls value, 2003–08 (US$ m nominal prices) 61
Table 26: Poland bread & rolls value forecast, 2008–13 (US$ m nominal prices) 61
Table 27: Poland bread & rolls volume, 2003–08 (Kg m) 63
Table 28: Poland bread & rolls volume forecast, 2008–13 (Kg m) 64
Table 29: Poland bread & rolls brand share, by value, 2007–08 (%) 66
Table 30: Poland bread & rolls value, by brand 2007–08 (PLN m nominal prices) 66
Table 31: Poland bread & rolls company share by value, 2007–08 (%) 68
Table 32: Poland bread & rolls value, by company, 2007–08 (PLN m nominal prices) 68
Table 33: Poland bread & rolls distribution channels, by value, 2007–08 (%) 69
Table 34: Poland bread & rolls value, by distribution channel, 2007–08 (PLN m nominal prices) 69
Table 35: Poland bread & rolls expenditure per capita, 2003–08 (PLN, nominal prices) 71
Table 36: Poland bread & rolls forecast expenditure per capita, 2008–13 (PLN, nominal prices) 71
Table 37: Poland bread & rolls expenditure per capita, 2003–08 (US$ nominal prices) 72
Table 38: Poland bread & rolls forecast expenditure per capita, 2008–13 (US$ nominal prices) 72
Table 39: Poland bread & rolls consumption per capita, 2003–08 (Kg) 73
Table 40: Poland bread & rolls forecast consumption per capita, 2008–13 (Kg) 73
Table 41: Poland breakfast cereals value, 2003–08 (PLN m, nominal prices) 74
Table 42: Poland breakfast cereals value forecast, 2008–13 (PLN m, nominal prices) 75
Table 43: Poland breakfast cereals value, 2003–08 (US$ m nominal prices) 77
Table 44: Poland breakfast cereals value forecast, 2008–13 (US$ m nominal prices) 77
Table 45: Poland breakfast cereals volume, 2003–08 (Kg m) 79
Table 46: Poland breakfast cereals volume forecast, 2008–13 (Kg m) 80
Table 47: Poland breakfast cereals brand share, by value, 2007–08 (%) 82
Table 48: Poland breakfast cereals value, by brand 2007–08 (PLN m nominal prices) 83
Table 49: Poland breakfast cereals company share by value, 2007–08 (%) 85
Table 50: Poland breakfast cereals value, by company, 2007–08 (PLN m nominal prices) 85
Table 51: Poland breakfast cereals distribution channels, by value, 2007–08 (%) 86
Table 52: Poland breakfast cereals value, by distribution channel, 2007–08 (PLN m nominal prices) 86
Table 53: Poland breakfast cereals expenditure per capita, 2003–08 (PLN, nominal prices) 88
Table 54: Poland breakfast cereals forecast expenditure per capita, 2008–13 (PLN, nominal prices) 88
Table 55: Poland breakfast cereals expenditure per capita, 2003–08 (US$ nominal prices) 89
Table 56: Poland breakfast cereals forecast expenditure per capita, 2008–13 (US$ nominal prices) 89
Table 57: Poland breakfast cereals consumption per capita, 2003–08 (Kg) 90
Table 58: Poland breakfast cereals forecast consumption per capita, 2008–13 (Kg) 90
Table 59: Poland cakes & pastries value, 2003–08 (PLN m, nominal prices) 91
Table 60: Poland cakes & pastries value forecast, 2008–13 (PLN m, nominal prices) 92
Table 61: Poland cakes & pastries value, 2003–08 (US$ m nominal prices) 94
Table 62: Poland cakes & pastries value forecast, 2008–13 (US$ m nominal prices) 94
Table 63: Poland cakes & pastries volume, 2003–08 (Kg m) 96
Table 64: Poland cakes & pastries volume forecast, 2008–13 (Kg m) 97
Table 65: Poland cakes & pastries brand share, by value, 2007–08 (%) 99
Table 66: Poland cakes & pastries value, by brand 2007–08 (PLN m nominal prices) 99
Table 67: Poland cakes & pastries company share by value, 2007–08 (%) 101
Table 68: Poland cakes & pastries value, by company, 2007–08 (PLN m nominal prices) 101
Table 69: Poland cakes & pastries distribution channels, by value, 2007–08 (%) 102
Table 70: Poland cakes & pastries value, by distribution channel, 2007–08 (PLN m nominal prices) 102
Table 71: Poland cakes & pastries expenditure per capita, 2003–08 (PLN, nominal prices) 104
Table 72: Poland cakes & pastries forecast expenditure per capita, 2008–13 (PLN, nominal prices) 104
Table 73: Poland cakes & pastries expenditure per capita, 2003–08 (US$ nominal prices) 105
Table 74: Poland cakes & pastries forecast expenditure per capita, 2008–13 (US$ nominal prices) 105
Table 75: Poland cakes & pastries consumption per capita, 2003–08 (Kg) 106
Table 76: Poland cakes & pastries forecast consumption per capita, 2008–13 (Kg) 106
Table 77: Poland cookies (sweet biscuits) value, 2003–08 (PLN m, nominal prices) 108
Table 78: Poland cookies (sweet biscuits) value forecast, 2008–13 (PLN m, nominal prices) 110
Table 79: Poland cookies (sweet biscuits) value, 2003–08 (US$ m nominal prices) 112
Table 80: Poland cookies (sweet biscuits) value forecast, 2008–13 (US$ m nominal prices) 113
Table 81: Poland cookies (sweet biscuits) volume, 2003–08 (Kg m) 116
Table 82: Poland cookies (sweet biscuits) volume forecast, 2008–13 (Kg m) 118
Table 83: Poland cookies (sweet biscuits) brand share, by value, 2007–08 (%) 120
Table 84: Poland cookies (sweet biscuits) value, by brand 2007–08 (PLN m nominal prices) 121
Table 85: Poland cookies (sweet biscuits) company share by value, 2007–08 (%) 123
Table 86: Poland cookies (sweet biscuits) value, by company, 2007–08 (PLN m nominal prices) 123
Table 87: Poland cookies (sweet biscuits) distribution channels, by value, 2007–08 (%) 124
Table 88: Poland cookies (sweet biscuits) value, by distribution channel, 2007–08 (PLN m nominal prices) 124
Table 89: Poland cookies (sweet biscuits) expenditure per capita, 2003–08 (PLN, nominal prices) 126
Table 90: Poland cookies (sweet biscuits) forecast expenditure per capita, 2008–13 (PLN, nominal prices) 127
Table 91: Poland cookies (sweet biscuits) expenditure per capita, 2003–08 (US$ nominal prices) 128
Table 92: Poland cookies (sweet biscuits) forecast expenditure per capita, 2008–13 (US$ nominal prices) 129
Table 93: Poland cookies (sweet biscuits) consumption per capita, 2003–08 (Kg) 130
Table 94: Poland cookies (sweet biscuits) forecast consumption per capita, 2008–13 (Kg) 131
Table 95: Poland crackers (savory biscuits) value, 2003–08 (PLN m, nominal prices) 132
Table 96: Poland crackers (savory biscuits) value forecast, 2008–13 (PLN m, nominal prices) 133
Table 97: Poland crackers (savory biscuits) value, 2003–08 (US$ m nominal prices) 135
Table 98: Poland crackers (savory biscuits) value forecast, 2008–13 (US$ m nominal prices) 136
Table 99: Poland crackers (savory biscuits) volume, 2003–08 (Kg m) 138
Table 100: Poland crackers (savory biscuits) volume forecast, 2008–13 (Kg m) 139
Table 101: Poland crackers (savory biscuits) brand share, by value, 2007–08 (%) 141
Table 102: Poland crackers (savory biscuits) value, by brand 2007–08 (PLN m nominal prices) 141
Table 103: Poland crackers (savory biscuits) company share by value, 2007–08 (%) 143
Table 104: Poland crackers (savory biscuits) value, by company, 2007–08 (PLN m nominal prices) 143
Table 105: Poland crackers (savory biscuits) distribution channels, by value, 2007–08 (%) 144
Table 106: Poland crackers (savory biscuits) value, by distribution channel, 2007–08 (PLN m nominal prices) 144
Table 107: Poland crackers (savory biscuits) expenditure per capita, 2003–08 (PLN, nominal prices) 146
Table 108: Poland crackers (savory biscuits) forecast expenditure per capita, 2008–13 (PLN, nominal prices) 146
Table 109: Poland crackers (savory biscuits) expenditure per capita, 2003–08 (US$ nominal prices) 147
Table 110: Poland crackers (savory biscuits) forecast expenditure per capita, 2008–13 (US$ nominal prices) 147
Table 111: Poland crackers (savory biscuits) consumption per capita, 2003–08 (Kg) 148
Table 112: Poland crackers (savory biscuits) forecast consumption per capita, 2008–13 (Kg) 148
Table 113: Poland morning goods value, 2003–08 (PLN m, nominal prices) 149
Table 114: Poland morning goods value forecast, 2008–13 (PLN m, nominal prices) 150
Table 115: Poland morning goods value, 2003–08 (US$ m nominal prices) 152
Table 116: Poland morning goods value forecast, 2008–13 (US$ m nominal prices) 152
Table 117: Poland morning goods volume, 2003–08 (Kg m) 154
Table 118: Poland morning goods volume forecast, 2008–13 (Kg m) 155
Table 119: Poland morning goods brand share, by value, 2007–08 (%) 157
Table 120: Poland morning goods value, by brand 2007–08 (PLN m nominal prices) 157
Table 121: Poland morning goods company share by value, 2007–08 (%) 158
Table 122: Poland morning goods value, by company, 2007–08 (PLN m nominal prices) 158
Table 123: Poland morning goods distribution channels, by value, 2007–08 (%) 159
Table 124: Poland morning goods value, by distribution channel, 2007–08 (PLN m nominal prices) 159
Table 125: Poland morning goods expenditure per capita, 2003–08 (PLN, nominal prices) 161
Table 126: Poland morning goods forecast expenditure per capita, 2008–13 (PLN, nominal prices) 161
Table 127: Poland morning goods expenditure per capita, 2003–08 (US$ nominal prices) 162
Table 128: Poland morning goods forecast expenditure per capita, 2008–13 (US$ nominal prices) 162
Table 129: Poland morning goods consumption per capita, 2003–08 (Kg) 163
Table 130: Poland morning goods forecast consumption per capita, 2008–13 (Kg) 163
Table 131: Poland bakery and cereals new product launches reports, by company (top five companies), 2008 164
Table 132: Poland bakery and cereals new product launches SKUs, by company (top five companies), 2008 164
Table 133: Poland bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 165
Table 134: Poland bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2008 165
Table 135: Poland bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2008 166
Table 136: Poland bakery and cereals new product launches (reports) - Recent five launches (2008) 166
Table 137: Poland Key Facts 168
Table 138: Poland population, by age group, 2003-08 (millions) 171
Table 139: Poland population forecast, by age group, 2008-13 (millions) 172
Table 140: Poland population, by gender, 2003-08 (millions) 172
Table 141: Poland population forecast, by gender, 2008-13 (millions) 173
Table 142: Poland nominal GDP, 2003-08 (PLNbn, nominal prices) 173
Table 143: Poland nominal GDP forecast, 2008-13 (PLNbn, nominal prices) 173
Table 144: Poland real GDP, 2003-08 (PLNbn, 2000 prices) 174
Table 145: Poland real GDP forecast, 2008-13 (PLNbn, 2000 prices) 174
Table 146: Poland real GDP, 2003-08 ($bn, 2000 prices) 174
Table 147: Poland real GDP forecast, 2008-13 ($bn, 2000 prices) 175
Table 148: Poland consumer price index, 2003-08 (2000=100) 175
Table 149: Poland consumer price index, 2008-13 (2000=100) 175