Spreads in Eastern Europe to 2013

Spreads in Eastern Europe to 2013

Introduction

This databook provides key data and information on the spreads market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on five categories: honey, jams & preserves, savory spreads, nut-based spreads and chocolate spreads

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Eastern Europe increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The honey category led the spreads market in Eastern Europe, accounting for a share of 38.9%.

The leading players in the Eastern European spreads market include Ferrero S.p.A, Hame AS and Agros Nova

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Eastern Europe Spreads - Market Overview 25
Value analysis (US dollars), 2003-08 25
Value analysis (US dollars), 2008-13 26
Volume analysis, 2003-08 28
Volume analysis, 2008-13 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profile 39
Ferrero S.p.A 39
Chapter 6 Category Analysis: Chocolate Spreads 41
Value analysis (US dollars), 2003-08 41
Value analysis (US dollars), 2008-13 42
Volume analysis, 2003-08 43
Volume analysis, 2008-13 44
Company share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 7 Category Analysis: Honey 52
Value analysis (US dollars), 2003-08 52
Value analysis (US dollars), 2008-13 53
Volume analysis, 2003-08 54
Volume analysis, 2008-13 55
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Jams & Preserves 63
Value analysis (US dollars), 2003-08 63
Value analysis (US dollars), 2008-13 64
Volume analysis, 2003-08 67
Volume analysis, 2008-13 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Category Analysis: Nut-Based Spreads 77
Value analysis (US dollars), 2003-08 77
Value analysis (US dollars), 2008-13 78
Volume analysis, 2003-08 79
Volume analysis, 2008-13 80
Company share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 10 Category Analysis: Savory Spreads 88
Value analysis (US dollars), 2003-08 88
Value analysis (US dollars), 2008-13 89
Volume analysis, 2003-08 90
Volume analysis, 2008-13 91
Company share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 11 Research Methodology 99
Methodology overview 99
Secondary research 100
Market modeling 101
Creating an initial data model 101
Revising the initial data model 101
Creating a final estimate 102
Creating demographic value splits 102
Primary research 102
Data finalization 103
Ongoing research 103
Chapter 12 APPENDIX 104
Future readings 104
How to contact experts in your industry 104
Disclaimer 104

LIST OF FIGURES
Figure 1: Eastern Europe spreads value and value forecast, 2003-13 ($m, nominal prices) 27
Figure 2: Eastern Europe spreads category growth comparison, by value, 2003-13 27
Figure 3: Eastern Europe spreads volume and volume forecast, 2003-13 (kg, million) 30
Figure 4: Eastern Europe spreads category growth comparison, by volume, 2003-13 30
Figure 5: Eastern Europe spreads company share (top five companies), by value, 2007-08 (%) 33
Figure 6: Eastern Europe spreads distribution channels, by value, 2007-08 (%) 35
Figure 7: Eastern Europe chocolate spreads value and value forecast, 2003-13 ($m, nominal prices) 42
Figure 8: Eastern Europe chocolate spreads volume and volume forecast, 2003-13 (kg, million) 44
Figure 9: Eastern Europe chocolate spreads company share (top five companies), by value, 2007-08 (%) 47
Figure 10: Eastern Europe chocolate spreads distribution channels, by value, 2007-08 (%) 49
Figure 11: Eastern Europe honey value and value forecast, 2003-13 ($m, nominal prices) 53
Figure 12: Eastern Europe honey volume and volume forecast, 2003-13 (kg, million) 55
Figure 13: Eastern Europe honey company share (top five companies), by value, 2007-08 (%) 58
Figure 14: Eastern Europe honey distribution channels, by value, 2007-08 (%) 60
Figure 15: Eastern Europe jams & preserves value and value forecast, 2003-13 ($m, nominal prices) 65
Figure 16: Eastern Europe jams & preserves category growth comparison, by value, 2003-13 66
Figure 17: Eastern Europe jams & preserves volume and volume forecast, 2003-13 (kg, million) 69
Figure 18: Eastern Europe jams & preserves category growth comparison, by volume, 2003-13 69
Figure 19: Eastern Europe jams & preserves company share (top five companies), by value, 2007-08 (%) 72
Figure 20: Eastern Europe jams & preserves distribution channels, by value, 2007-08 (%) 74
Figure 21: Eastern Europe nut-based spreads value and value forecast, 2003-13 ($m, nominal prices) 78
Figure 22: Eastern Europe nut-based spreads volume and volume forecast, 2003-13 (kg, million) 80
Figure 23: Eastern Europe nut-based spreads company share (top five companies), by value, 2007-08 (%) 83
Figure 24: Eastern Europe nut-based spreads distribution channels, by value, 2007-08 (%) 85
Figure 25: Eastern Europe savory spreads value and value forecast, 2003-13 ($m, nominal prices) 89
Figure 26: Eastern Europe savory spreads volume and volume forecast, 2003-13 (kg, million) 91
Figure 27: Eastern Europe savory spreads company share (top five companies), by value, 2007-08 (%) 94
Figure 28: Eastern Europe savory spreads distribution channels, by value, 2007-08 (%) 96
Figure 29: Annual data review process 100

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Eastern Europe spreads value (country-wise), 2003-08 ($m, nominal prices) 21
Table 4: Eastern Europe spreads value (country-wise) forecast, 2008–13 ($m, nominal prices) 22
Table 5: Eastern Europe spreads volume (country-wise), 2003-08 (kg, million) 23
Table 6: Eastern Europe spreads volume (country-wise) forecast, 2008–13 (kg, million) 24
Table 7: Eastern Europe spreads value, 2003-08 ($m, nominal prices) 25
Table 8: Eastern Europe spreads value forecast, 2008-13 ($m, nominal prices) 26
Table 9: Eastern Europe spreads volume, 2003-08 (kg, million) 28
Table 10: Eastern Europe spreads volume forecast, 2008-13 (kg, million) 29
Table 11: Eastern Europe spreads company share (top 20 companies) by value, 2007-08 (%) 31
Table 12: Eastern Europe spreads value, by company, 2007-08 ($m, nominal prices) 32
Table 13: Eastern Europe spreads distribution channels, by value, 2007-08 (%) 34
Table 14: Eastern Europe spreads value, by distribution channel, 2007-08 ($m, nominal prices) 34
Table 15: Eastern Europe spreads expenditure per capita, 2003-08 ($, nominal prices) 36
Table 16: Eastern Europe spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 37
Table 17: Eastern Europe spreads consumption per capita, 2003-08 (kg) 37
Table 18: Eastern Europe spreads forecast consumption per capita, 2008-13 (kg) 38
Table 19: Ferrero S.p.A key facts 39
Table 20: Eastern Europe chocolate spreads value, 2003-08 ($m, nominal prices) 41
Table 21: Eastern Europe chocolate spreads value forecast, 2008-13 ($m, nominal prices) 42
Table 22: Eastern Europe chocolate spreads volume, 2003-08 (kg, million) 43
Table 23: Eastern Europe chocolate spreads volume forecast, 2008-13 (kg, million) 44
Table 24: Eastern Europe chocolate spreads company share (top 20 companies) by value, 2007-08 (%) 45
Table 25: Eastern Europe chocolate spreads value, by company, 2007-08 ($m, nominal prices) 46
Table 26: Eastern Europe chocolate spreads distribution channels, by value, 2007-08 (%) 48
Table 27: Eastern Europe chocolate spreads value, by distribution channel, 2007-08 ($m, nominal prices) 48
Table 28: Eastern Europe chocolate spreads expenditure per capita, 2003-08 ($, nominal prices) 50
Table 29: Eastern Europe chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 50
Table 30: Eastern Europe chocolate spreads consumption per capita, 2003-08 (kg) 51
Table 31: Eastern Europe chocolate spreads forecast consumption per capita, 2008-13 (kg) 51
Table 32: Eastern Europe honey value, 2003-08 ($m, nominal prices) 52
Table 33: Eastern Europe honey value forecast, 2008-13 ($m, nominal prices) 53
Table 34: Eastern Europe honey volume, 2003-08 (kg, million) 54
Table 35: Eastern Europe honey volume forecast, 2008-13 (kg, million) 55
Table 36: Eastern Europe honey company share (top 20 companies) by value, 2007-08 (%) 56
Table 37: Eastern Europe honey value, by company, 2007-08 ($m, nominal prices) 57
Table 38: Eastern Europe honey distribution channels, by value, 2007-08 (%) 59
Table 39: Eastern Europe honey value, by distribution channel, 2007-08 ($m, nominal prices) 59
Table 40: Eastern Europe honey expenditure per capita, 2003-08 ($, nominal prices) 61
Table 41: Eastern Europe honey forecast expenditure per capita, 2008-13 ($, nominal prices) 61
Table 42: Eastern Europe honey consumption per capita, 2003-08 (kg) 62
Table 43: Eastern Europe honey forecast consumption per capita, 2008-13 (kg) 62
Table 44: Eastern Europe jams & preserves value, 2003-08 ($m, nominal prices) 63
Table 45: Eastern Europe jams & preserves value forecast, 2008-13 ($m, nominal prices) 64
Table 46: Eastern Europe jams & preserves volume, 2003-08 (kg, million) 67
Table 47: Eastern Europe jams & preserves volume forecast, 2008-13 (kg, million) 68
Table 48: Eastern Europe jams & preserves company share (top 20 companies) by value, 2007-08 (%) 70
Table 49: Eastern Europe jams & preserves value, by company, 2007-08 ($m, nominal prices) 71
Table 50: Eastern Europe jams & preserves distribution channels, by value, 2007-08 (%) 73
Table 51: Eastern Europe jams & preserves value, by distribution channel, 2007-08 ($m, nominal prices) 73
Table 52: Eastern Europe jams & preserves expenditure per capita, 2003-08 ($, nominal prices) 75
Table 53: Eastern Europe jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices) 75
Table 54: Eastern Europe jams & preserves consumption per capita, 2003-08 (kg) 76
Table 55: Eastern Europe jams & preserves forecast consumption per capita, 2008-13 (kg) 76
Table 56: Eastern Europe nut-based spreads value, 2003-08 ($m, nominal prices) 77
Table 57: Eastern Europe nut-based spreads value forecast, 2008-13 ($m, nominal prices) 78
Table 58: Eastern Europe nut-based spreads volume, 2003-08 (kg, million) 79
Table 59: Eastern Europe nut-based spreads volume forecast, 2008-13 (kg, million) 80
Table 60: Eastern Europe nut-based spreads company share, by value, 2007-08 (%) 81
Table 61: Eastern Europe nut-based spreads value, by company, 2007-08 ($m, nominal prices) 82
Table 62: Eastern Europe nut-based spreads distribution channels, by value, 2007-08 (%) 84
Table 63: Eastern Europe nut-based spreads value, by distribution channel, 2007-08 ($m, nominal prices) 84
Table 64: Eastern Europe nut-based spreads expenditure per capita, 2003-08 ($, nominal prices) 86
Table 65: Eastern Europe nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 86
Table 66: Eastern Europe nut-based spreads consumption per capita, 2003-08 (kg) 87
Table 67: Eastern Europe nut-based spreads forecast consumption per capita, 2008-13 (kg) 87
Table 68: Eastern Europe savory spreads value, 2003-08 ($m, nominal prices) 88
Table 69: Eastern Europe savory spreads value forecast, 2008-13 ($m, nominal prices) 89
Table 70: Eastern Europe savory spreads volume, 2003-08 (kg, million) 90
Table 71: Eastern Europe savory spreads volume forecast, 2008-13 (kg, million) 91
Table 72: Eastern Europe savory spreads company share, by value, 2007-08 (%) 92
Table 73: Eastern Europe savory spreads value, by company, 2007-08 ($m, nominal prices) 93
Table 74: Eastern Europe savory spreads distribution channels, by value, 2007-08 (%) 95
Table 75: Eastern Europe savory spreads value, by distribution channel, 2007-08 ($m, nominal prices) 95
Table 76: Eastern Europe savory spreads expenditure per capita, 2003-08 ($, nominal prices) 97
Table 77: Eastern Europe savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 97
Table 78: Eastern Europe savory spreads consumption per capita, 2003-08 (kg) 98
Table 79: Eastern Europe savory spreads forecast consumption per capita, 2008-13 (kg) 98