TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Global 2
Summary market level: Western Europe 3
Summary market level: Eastern Europe 4
Summary market level: North America 5
Summary market level: Asia Pacific 6
Summary market level: Latin America 7
Summary market level: Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global Spreads - Market Overview 22
Value analysis (US dollars), 2003-08 22
Value analysis (US dollars), 2008-13 23
Volume analysis, 2003-08 25
Volume analysis, 2008-13 26
Company share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Western Europe Spreads - Market Overview 36
Value analysis (US dollars), 2003-08 36
Value analysis (US dollars), 2008-13 37
Volume analysis, 2003-08 39
Volume analysis, 2008-13 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 5 Eastern Europe Spreads - Market Overview 50
Value analysis (US dollars), 2003-08 50
Value analysis (US dollars), 2008-13 51
Volume analysis, 2003-08 53
Volume analysis, 2008-13 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 North America Spreads - Market Overview 64
Value analysis (US dollars), 2003-08 64
Value analysis (US dollars), 2008-13 65
Volume analysis, 2003-08 68
Volume analysis, 2008-13 69
Company share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Asia Pacific Spreads - Market Overview 79
Value analysis (US dollars), 2003-08 79
Value analysis (US dollars), 2008-13 80
Volume analysis, 2003-08 82
Volume analysis, 2008-13 83
Company share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Latin America Spreads - Market Overview 93
Value analysis (US dollars), 2003-08 93
Value analysis (US dollars), 2008-13 94
Volume analysis, 2003-08 96
Volume analysis, 2008-13 97
Company share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Middle East And Africa Spreads - Market Overview 107
Value analysis (US dollars), 2003-08 107
Value analysis (US dollars), 2008-13 108
Volume analysis, 2003-08 110
Volume analysis, 2008-13 111
Company share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 10 Research Methodology 121
Methodology overview 121
Secondary research 122
Market modeling 123
Creating an initial data model 123
Revising the initial data model 123
Creating a final estimate 124
Creating demographic value splits 124
Primary research 124
Data finalization 125
Ongoing research 125
Chapter 11 APPENDIX 126
Future readings 126
How to contact experts in your industry 126
Disclaimer 126
LIST OF FIGURES
Figure 1: Global spreads value and value forecast, 2003-13 ($m, nominal prices) 24
Figure 2: Global spreads category growth comparison, by value, 2003-13 24
Figure 3: Global spreads volume and volume forecast, 2003-13 (kg, million) 27
Figure 4: Global spreads category growth comparison, by volume, 2003-13 27
Figure 5: Global spreads company share (top five companies), by value, 2007-08 (%) 30
Figure 6: Global spreads distribution channels, by value, 2007-08 (%) 32
Figure 7: Western Europe spreads value and value forecast, 2003-13 ($m, nominal prices) 38
Figure 8: Western Europe spreads category growth comparison, by value, 2003-13 38
Figure 9: Western Europe spreads volume and volume forecast, 2003-13 (kg, million) 41
Figure 10: Western Europe spreads category growth comparison, by volume, 2003-13 41
Figure 11: Western Europe spreads company share (top five companies), by value, 2007-08 (%) 44
Figure 12: Western Europe spreads distribution channels, by value, 2007-08 (%) 46
Figure 13: Eastern Europe spreads value and value forecast, 2003-13 ($m, nominal prices) 52
Figure 14: Eastern Europe spreads category growth comparison, by value, 2003-13 52
Figure 15: Eastern Europe spreads volume and volume forecast, 2003-13 (kg, million) 55
Figure 16: Eastern Europe spreads category growth comparison, by volume, 2003-13 55
Figure 17: Eastern Europe spreads company share (top five companies), by value, 2007-08 (%) 58
Figure 18: Eastern Europe spreads distribution channels, by value, 2007-08 (%) 60
Figure 19: North America spreads value and value forecast, 2003-13 ($m, nominal prices) 66
Figure 20: North America spreads category growth comparison, by value, 2003-13 67
Figure 21: North America spreads volume and volume forecast, 2003-13 (kg, million) 70
Figure 22: North America spreads category growth comparison, by volume, 2003-13 70
Figure 23: North America spreads company share (top five companies), by value, 2007-08 (%) 73
Figure 24: North America spreads distribution channels, by value, 2007-08 (%) 75
Figure 25: Asia Pacific spreads value and value forecast, 2003-13 ($m, nominal prices) 81
Figure 26: Asia Pacific spreads category growth comparison, by value, 2003-13 81
Figure 27: Asia Pacific spreads volume and volume forecast, 2003-13 (kg, million) 84
Figure 28: Asia Pacific spreads category growth comparison, by volume, 2003-13 84
Figure 29: Asia Pacific spreads company share (top five companies), by value, 2007-08 (%) 87
Figure 30: Asia Pacific spreads distribution channels, by value, 2007-08 (%) 89
Figure 31: Latin America spreads value and value forecast, 2003-13 ($m, nominal prices) 95
Figure 32: Latin America spreads category growth comparison, by value, 2003-13 95
Figure 33: Latin America spreads volume and volume forecast, 2003-13 (kg, million) 98
Figure 34: Latin America spreads category growth comparison, by volume, 2003-13 98
Figure 35: Latin America spreads company share (top five companies), by value, 2007-08 (%) 101
Figure 36: Latin America spreads distribution channels, by value, 2007-08 (%) 103
Figure 37: Middle East and Africa spreads value and value forecast, 2003-13 ($m, nominal prices) 109
Figure 38: Middle East and Africa spreads category growth comparison, by value, 2003-13 109
Figure 39: Middle East and Africa spreads volume and volume forecast, 2003-13 (kg, million) 112
Figure 40: Middle East and Africa spreads category growth comparison, by volume, 2003-13 112
Figure 41: Middle East and Africa spreads company share (top five companies), by value, 2007-08 (%) 115
Figure 42: Middle East and Africa spreads distribution channels, by value, 2007-08 (%) 117
Figure 43: Annual data review process 122
LIST OF TABLES
Table 1: Spreads category definitions 11
Table 2: Spreads distribution channels 12
Table 3: Global spreads value, 2003-08 ($m, nominal prices) 22
Table 4: Global spreads value forecast, 2008-13 ($m, nominal prices) 23
Table 5: Global spreads volume, 2003-08 (kg, million) 25
Table 6: Global spreads volume forecast, 2008-13 (kg, million) 26
Table 7: Global spreads company share (top 20 companies) by value, 2007-08 (%) 28
Table 8: Global spreads value, by company, 2007-08 ($m, nominal prices) 29
Table 9: Global spreads distribution channels, by value, 2007-08 (%) 31
Table 10: Global spreads value, by distribution channel, 2007-08 ($m, nominal prices) 31
Table 11: Global spreads expenditure per capita, 2003-08 ($, nominal prices) 33
Table 12: Global spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 34
Table 13: Global spreads consumption per capita, 2003-08 (kg) 34
Table 14: Global spreads forecast consumption per capita, 2008-13 (kg) 35
Table 15: Western Europe spreads value, 2003-08 ($m, nominal prices) 36
Table 16: Western Europe spreads value forecast, 2008-13 ($m, nominal prices) 37
Table 17: Western Europe spreads volume, 2003-08 (kg, million) 39
Table 18: Western Europe spreads volume forecast, 2008-13 (kg, million) 40
Table 19: Western Europe spreads company share (top 20 companies) by value, 2007-08 (%) 42
Table 20: Western Europe spreads value, by company, 2007-08 ($m, nominal prices) 43
Table 21: Western Europe spreads distribution channels, by value, 2007-08 (%) 45
Table 22: Western Europe spreads value, by distribution channel, 2007-08 ($m, nominal prices) 45
Table 23: Western Europe spreads expenditure per capita, 2003-08 ($, nominal prices) 47
Table 24: Western Europe spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 48
Table 25: Western Europe spreads consumption per capita, 2003-08 (kg) 48
Table 26: Western Europe spreads forecast consumption per capita, 2008-13 (kg) 49
Table 27: Eastern Europe spreads value, 2003-08 ($m, nominal prices) 50
Table 28: Eastern Europe spreads value forecast, 2008-13 ($m, nominal prices) 51
Table 29: Eastern Europe spreads volume, 2003-08 (kg, million) 53
Table 30: Eastern Europe spreads volume forecast, 2008-13 (kg, million) 54
Table 31: Eastern Europe spreads company share (top 20 companies) by value, 2007-08 (%) 56
Table 32: Eastern Europe spreads value, by company, 2007-08 ($m, nominal prices) 57
Table 33: Eastern Europe spreads distribution channels, by value, 2007-08 (%) 59
Table 34: Eastern Europe spreads value, by distribution channel, 2007-08 ($m, nominal prices) 59
Table 35: Eastern Europe spreads expenditure per capita, 2003-08 ($, nominal prices) 61
Table 36: Eastern Europe spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 62
Table 37: Eastern Europe spreads consumption per capita, 2003-08 (kg) 62
Table 38: Eastern Europe spreads forecast consumption per capita, 2008-13 (kg) 63
Table 39: North America spreads value, 2003-08 ($m, nominal prices) 64
Table 40: North America spreads value forecast, 2008-13 ($m, nominal prices) 65
Table 41: North America spreads volume, 2003-08 (kg, million) 68
Table 42: North America spreads volume forecast, 2008-13 (kg, million) 69
Table 43: North America spreads company share, by value, 2007-08 (%) 71
Table 44: North America spreads value, by company, 2007-08 ($m, nominal prices) 72
Table 45: North America spreads distribution channels, by value, 2007-08 (%) 74
Table 46: North America spreads value, by distribution channel, 2007-08 ($m, nominal prices) 74
Table 47: North America spreads expenditure per capita, 2003-08 ($, nominal prices) 76
Table 48: North America spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 77
Table 49: North America spreads consumption per capita, 2003-08 (kg) 77
Table 50: North America spreads forecast consumption per capita, 2008-13 (kg) 78
Table 51: Asia Pacific spreads value, 2003-08 ($m, nominal prices) 79
Table 52: Asia Pacific spreads value forecast, 2008-13 ($m, nominal prices) 80
Table 53: Asia Pacific spreads volume, 2003-08 (kg, million) 82
Table 54: Asia Pacific spreads volume forecast, 2008-13 (kg, million) 83
Table 55: Asia Pacific spreads company share (top 20 companies) by value, 2007-08 (%) 85
Table 56: Asia Pacific spreads value, by company, 2007-08 ($m, nominal prices) 86
Table 57: Asia Pacific spreads distribution channels, by value, 2007-08 (%) 88
Table 58: Asia Pacific spreads value, by distribution channel, 2007-08 ($m, nominal prices) 88
Table 59: Asia Pacific spreads expenditure per capita, 2003-08 ($, nominal prices) 90
Table 60: Asia Pacific spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 91
Table 61: Asia Pacific spreads consumption per capita, 2003-08 (kg) 91
Table 62: Asia Pacific spreads forecast consumption per capita, 2008-13 (kg) 92
Table 63: Latin America spreads value, 2003-08 ($m, nominal prices) 93
Table 64: Latin America spreads value forecast, 2008-13 ($m, nominal prices) 94
Table 65: Latin America spreads volume, 2003-08 (kg, million) 96
Table 66: Latin America spreads volume forecast, 2008-13 (kg, million) 97
Table 67: Latin America spreads company share (top 20 companies) by value, 2007-08 (%) 99
Table 68: Latin America spreads value, by company, 2007-08 ($m, nominal prices) 100
Table 69: Latin America spreads distribution channels, by value, 2007-08 (%) 102
Table 70: Latin America spreads value, by distribution channel, 2007-08 ($m, nominal prices) 102
Table 71: Latin America spreads expenditure per capita, 2003-08 ($, nominal prices) 104
Table 72: Latin America spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 105
Table 73: Latin America spreads consumption per capita, 2003-08 (kg) 105
Table 74: Latin America spreads forecast consumption per capita, 2008-13 (kg) 106
Table 75: Middle East and Africa spreads value, 2003-08 ($m, nominal prices) 107
Table 76: Middle East and Africa spreads value forecast, 2008-13 ($m, nominal prices) 108
Table 77: Middle East and Africa spreads volume, 2003-08 (kg, million) 110
Table 78: Middle East and Africa spreads volume forecast, 2008-13 (kg, million) 111
Table 79: Middle East and Africa spreads company share (top 20 companies) by value, 2007-08 (%) 113
Table 80: Middle East and Africa spreads value, by company, 2007-08 ($m, nominal prices) 114
Table 81: Middle East and Africa spreads distribution channels, by value, 2007-08 (%) 116
Table 82: Middle East and Africa spreads value, by distribution channel, 2007-08 ($m, nominal prices) 116
Table 83: Middle East and Africa spreads expenditure per capita, 2003-08 ($, nominal prices) 118
Table 84: Middle East and Africa spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 119
Table 85: Middle East and Africa spreads consumption per capita, 2003-08 (kg) 119
Table 86: Middle East and Africa spreads forecast consumption per capita, 2008-13 (kg) 120