Personal Hygiene in Asia-Pacific to 2013

Personal Hygiene in Asia-Pacific to 2013

Introduction

This databook provides key data and information on the personal hygiene market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Asia-Pacific increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The soap category led the personal hygiene market in Asia-Pacific, accounting for a share of 58.1%.

The leading players in the Asia-Pacific personal hygiene market include Unilever,Kao Corporation and Procter & Gamble Company, The

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Asia Pacific Personal Hygiene - Market Overview 21
Value analysis (US dollars), 2003-08 21
Value analysis (US dollars), 2008-13 22
Volume analysis, 2003-08 24
Volume analysis, 2008-13 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Unilever 34
Kao Corporation 36
Chapter 6 Category Analysis: Bath & Shower Products 38
Value analysis (US dollars), 2003-08 38
Value analysis (US dollars), 2008-13 39
Volume analysis, 2003-08 41
Volume analysis, 2008-13 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Deodorants 51
Value analysis (US dollars), 2003-08 51
Value analysis (US dollars), 2008-13 52
Volume analysis, 2003-08 54
Volume analysis, 2008-13 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Soap 66
Value analysis (US dollars), 2003-08 66
Value analysis (US dollars), 2008-13 67
Volume analysis, 2003-08 70
Volume analysis, 2008-13 71
Company share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 9 Research Methodology 80
Methodology overview 80
Secondary research 81
Market modeling 82
Creating an initial data model 82
Revising the initial data model 82
Creating a final estimate 83
Creating demographic value splits 83
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 Appendix 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85

LIST OF FIGURES
Figure 1: Asia Pacific personal hygiene value and value forecast, 2003-13 ($m, nominal prices) 23
Figure 2: Asia Pacific personal hygiene category growth comparison, by value, 2003-13 23
Figure 3: Asia Pacific personal hygiene volume and volume forecast, 2003-13 (units, million) 26
Figure 4: Asia Pacific personal hygiene category growth comparison, by volume, 2003-13 26
Figure 5: Asia Pacific personal hygiene company share (top five companies), by value, 2007-08 (%) 29
Figure 6: Asia Pacific personal hygiene distribution channels, by value, 2007-08 (%) 31
Figure 7: Asia Pacific bath & shower products value and value forecast, 2003-13 ($m, nominal prices) 40
Figure 8: Asia Pacific bath & shower products category growth comparison, by value, 2003-13 40
Figure 9: Asia Pacific bath & shower products volume and volume forecast, 2003-13 (units, million) 43
Figure 10: Asia Pacific bath & shower products category growth comparison, by volume, 2003-13 43
Figure 11: Asia Pacific bath & shower products company share (top five companies), by value, 2007-08 (%) 46
Figure 12: Asia Pacific bath & shower products distribution channels, by value, 2007-08 (%) 48
Figure 13: Asia Pacific deodorants value and value forecast, 2003-13 ($m, nominal prices) 53
Figure 14: Asia Pacific deodorants category growth comparison, by value, 2003-13 53
Figure 15: Asia Pacific deodorants volume and volume forecast, 2003-13 (units, million) 56
Figure 16: Asia Pacific deodorants category growth comparison, by volume, 2003-13 56
Figure 17: Asia Pacific deodorants company share (top five companies), by value, 2007-08 (%) 59
Figure 18: Asia Pacific deodorants distribution channels, by value, 2007-08 (%) 61
Figure 19: Asia Pacific soap value and value forecast, 2003-13 ($m, nominal prices) 68
Figure 20: Asia Pacific soap category growth comparison, by value, 2003-13 69
Figure 21: Asia Pacific soap volume and volume forecast, 2003-13 (units, million) 72
Figure 22: Asia Pacific soap category growth comparison, by volume, 2003-13 72
Figure 23: Asia Pacific soap company share (top five companies), by value, 2007-08 (%) 75
Figure 24: Asia Pacific soap distribution channels, by value, 2007-08 (%) 77
Figure 25: Annual data review process 81

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Asia Pacific personal hygiene value (country-wise), 2003-08 ($m, nominal prices) 17
Table 4: Asia Pacific personal hygiene value (country-wise) forecast, 2008–13 ($m, nominal prices) 18
Table 5: Asia Pacific personal hygiene volume (country-wise), 2003-08 (units, million) 19
Table 6: Asia Pacific personal hygiene volume (country-wise) forecast, 2008–13 (units, million) 20
Table 7: Asia Pacific personal hygiene value, 2003-08 ($m, nominal prices) 21
Table 8: Asia Pacific personal hygiene value forecast, 2008-13 ($m, nominal prices) 22
Table 9: Asia Pacific personal hygiene volume, 2003-08 (units, million) 24
Table 10: Asia Pacific personal hygiene volume forecast, 2008-13 (units, million) 25
Table 11: Asia Pacific personal hygiene company share (top 20 companies) by value, 2007-08 (%) 27
Table 12: Asia Pacific personal hygiene value, by company, 2007-08 ($m, nominal prices) 28
Table 13: Asia Pacific personal hygiene distribution channels, by value, 2007-08 (%) 30
Table 14: Asia Pacific personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices) 30
Table 15: Asia Pacific personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 32
Table 16: Asia Pacific personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 32
Table 17: Asia Pacific personal hygiene consumption per capita, 2003-08 (units) 33
Table 18: Asia Pacific personal hygiene forecast consumption per capita, 2008-13 (units) 33
Table 19: Unilever key facts 34
Table 20: Kao Corporation key facts 36
Table 21: Asia Pacific bath & shower products value, 2003-08 ($m, nominal prices) 38
Table 22: Asia Pacific bath & shower products value forecast, 2008-13 ($m, nominal prices) 39
Table 23: Asia Pacific bath & shower products volume, 2003-08 (units, million) 41
Table 24: Asia Pacific bath & shower products volume forecast, 2008-13 (units, million) 42
Table 25: Asia Pacific bath & shower products company share (top 20 companies) by value, 2007-08 (%) 44
Table 26: Asia Pacific bath & shower products value, by company, 2007-08 ($m, nominal prices) 45
Table 27: Asia Pacific bath & shower products distribution channels, by value, 2007-08 (%) 47
Table 28: Asia Pacific bath & shower products value, by distribution channel, 2007-08 ($m, nominal prices) 47
Table 29: Asia Pacific bath & shower products expenditure per capita, 2003-08 ($, nominal prices) 49
Table 30: Asia Pacific bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices) 49
Table 31: Asia Pacific bath & shower products consumption per capita, 2003-08 (units) 50
Table 32: Asia Pacific bath & shower products forecast consumption per capita, 2008-13 (units) 50
Table 33: Asia Pacific deodorants value, 2003-08 ($m, nominal prices) 51
Table 34: Asia Pacific deodorants value forecast, 2008-13 ($m, nominal prices) 52
Table 35: Asia Pacific deodorants volume, 2003-08 (units, million) 54
Table 36: Asia Pacific deodorants volume forecast, 2008-13 (units, million) 55
Table 37: Asia Pacific deodorants company share (top 20 companies) by value, 2007-08 (%) 57
Table 38: Asia Pacific deodorants value, by company, 2007-08 ($m, nominal prices) 58
Table 39: Asia Pacific deodorants distribution channels, by value, 2007-08 (%) 60
Table 40: Asia Pacific deodorants value, by distribution channel, 2007-08 ($m, nominal prices) 60
Table 41: Asia Pacific deodorants expenditure per capita, 2003-08 ($, nominal prices) 62
Table 42: Asia Pacific deodorants forecast expenditure per capita, 2008-13 ($, nominal prices) 63
Table 43: Asia Pacific deodorants consumption per capita, 2003-08 (units) 64
Table 44: Asia Pacific deodorants forecast consumption per capita, 2008-13 (units) 65
Table 45: Asia Pacific soap value, 2003-08 ($m, nominal prices) 66
Table 46: Asia Pacific soap value forecast, 2008-13 ($m, nominal prices) 67
Table 47: Asia Pacific soap volume, 2003-08 (units, million) 70
Table 48: Asia Pacific soap volume forecast, 2008-13 (units, million) 71
Table 49: Asia Pacific soap company share (top 20 companies) by value, 2007-08 (%) 73
Table 50: Asia Pacific soap value, by company, 2007-08 ($m, nominal prices) 74
Table 51: Asia Pacific soap distribution channels, by value, 2007-08 (%) 76
Table 52: Asia Pacific soap value, by distribution channel, 2007-08 ($m, nominal prices) 76
Table 53: Asia Pacific soap expenditure per capita, 2003-08 ($, nominal prices) 78
Table 54: Asia Pacific soap forecast expenditure per capita, 2008-13 ($, nominal prices) 78
Table 55: Asia Pacific soap consumption per capita, 2003-08 (units) 79
Table 56: Asia Pacific soap forecast consumption per capita, 2008-13 (units) 79