Personal Hygiene Market - Regional level to 2013

Personal Hygiene Market - Regional level to 2013

Introduction

This databook provides key data and information on the personal hygiene market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The regional personal hygiene market grew at a compound annual growth rate of 3.4% between 2003 and 2008.

The Soap category led the regional personal hygiene market, accounting for a share of 36.1%.

The leading players in the regional personal hygiene market include Unilever,Procter & Gamble Company, The and Colgate-Palmolive Company

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the regional personal hygiene market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary Market Level - Global 2
Summary Market Level - Western Europe 3
Summary Market Level - Eastern Europe 4
Summary Market Level - North America 5
Summary Market Level - Asia Pacific 6
Summary Market Level - Latin America 7
Summary Market Level - Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global Personal Hygiene - Market Overview 23
Value analysis (US dollars), 2003-08 23
Value analysis (US dollars), 2008-13 24
Volume analysis, 2003-08 26
Volume analysis, 2008-13 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Western Europe Personal Hygiene - Market Overview 36
Value analysis (US dollars), 2003-08 36
Value analysis (US dollars), 2008-13 37
Volume analysis, 2003-08 39
Volume analysis, 2008-13 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 5 Eastern Europe Personal Hygiene - Market Overview 49
Value analysis (US dollars), 2003-08 49
Value analysis (US dollars), 2008-13 50
Volume analysis, 2003-08 52
Volume analysis, 2008-13 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 North America Personal Hygiene - Market Overview 62
Value analysis (US dollars), 2003-08 62
Value analysis (US dollars), 2008-13 63
Volume analysis, 2003-08 65
Volume analysis, 2008-13 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Value analysis (US dollars), 2003-08 75
Value analysis (US dollars), 2008-13 76
Volume analysis, 2003-08 78
Volume analysis, 2008-13 79
Company share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Latin America Personal Hygiene - Market Overview 88
Value analysis (US dollars), 2003-08 88
Value analysis (US dollars), 2008-13 89
Volume analysis, 2003-08 91
Volume analysis, 2008-13 92
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Middle East And Africa Personal Hygiene - Market Overview 101
Value analysis (US dollars), 2003-08 101
Value analysis (US dollars), 2008-13 102
Volume analysis, 2003-08 104
Volume analysis, 2008-13 105
Company share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 11 APPENDIX 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Global personal hygiene value and value forecast, 2003-13 ($m, nominal prices) 25
Figure 2: Global personal hygiene category growth comparison, by value, 2003-13 25
Figure 3: Global personal hygiene volume and volume forecast, 2003-13 (units, million) 28
Figure 4: Global personal hygiene category growth comparison, by volume, 2003-13 28
Figure 5: Global personal hygiene company share (top five companies), by value, 2007-08 (%) 31
Figure 6: Global personal hygiene distribution channels, by value, 2007-08 (%) 33
Figure 7: Western Europe personal hygiene value and value forecast, 2003-13 ($m, nominal prices) 38
Figure 8: Western Europe personal hygiene category growth comparison, by value, 2003-13 38
Figure 9: Western Europe personal hygiene volume and volume forecast, 2003-13 (units, million) 41
Figure 10: Western Europe personal hygiene category growth comparison, by volume, 2003-13 41
Figure 11: Western Europe personal hygiene company share (top five companies), by value, 2007-08 (%) 44
Figure 12: Western Europe personal hygiene distribution channels, by value, 2007-08 (%) 46
Figure 13: Eastern Europe personal hygiene value and value forecast, 2003-13 ($m, nominal prices) 51
Figure 14: Eastern Europe personal hygiene category growth comparison, by value, 2003-13 51
Figure 15: Eastern Europe personal hygiene volume and volume forecast, 2003-13 (units, million) 54
Figure 16: Eastern Europe personal hygiene category growth comparison, by volume, 2003-13 54
Figure 17: Eastern Europe personal hygiene company share (top five companies), by value, 2007-08 (%) 57
Figure 18: Eastern Europe personal hygiene distribution channels, by value, 2007-08 (%) 59
Figure 19: North America personal hygiene value and value forecast, 2003-13 ($m, nominal prices) 64
Figure 20: North America personal hygiene category growth comparison, by value, 2003-13 64
Figure 21: North America personal hygiene volume and volume forecast, 2003-13 (units, million) 67
Figure 22: North America personal hygiene category growth comparison, by volume, 2003-13 67
Figure 23: North America personal hygiene company share (top five companies), by value, 2007-08 (%) 70
Figure 24: North America personal hygiene distribution channels, by value, 2007-08 (%) 72
Figure 25: Asia Pacific personal hygiene value and value forecast, 2003-13 ($m, nominal prices) 77
Figure 26: Asia Pacific personal hygiene category growth comparison, by value, 2003-13 77
Figure 27: Asia Pacific personal hygiene volume and volume forecast, 2003-13 (units, million) 80
Figure 28: Asia Pacific personal hygiene category growth comparison, by volume, 2003-13 80
Figure 29: Asia Pacific personal hygiene company share (top five companies), by value, 2007-08 (%) 83
Figure 30: Asia Pacific personal hygiene distribution channels, by value, 2007-08 (%) 85
Figure 31: Latin America personal hygiene value and value forecast, 2003-13 ($m, nominal prices) 90
Figure 32: Latin America personal hygiene category growth comparison, by value, 2003-13 90
Figure 33: Latin America personal hygiene volume and volume forecast, 2003-13 (units, million) 93
Figure 34: Latin America personal hygiene category growth comparison, by volume, 2003-13 93
Figure 35: Latin America personal hygiene company share (top five companies), by value, 2007-08 (%) 96
Figure 36: Latin America personal hygiene distribution channels, by value, 2007-08 (%) 98
Figure 37: Middle East and Africa personal hygiene value and value forecast, 2003-13 ($m, nominal prices) 103
Figure 38: Middle East and Africa personal hygiene category growth comparison, by value, 2003-13 103
Figure 39: Middle East and Africa personal hygiene volume and volume forecast, 2003-13 (units, million) 106
Figure 40: Middle East and Africa personal hygiene category growth comparison, by volume, 2003-13 106
Figure 41: Middle East and Africa personal hygiene company share (top five companies), by value, 2007-08 (%) 109
Figure 42: Middle East and Africa personal hygiene distribution channels, by value, 2007-08 (%) 111
Figure 43: Annual data review process 115

LIST OF TABLES
Table 1: Personal hygiene category definitions 11
Table 2: Personal hygiene distribution channels 12
Table 3: Global personal hygiene value, 2003-08 ($m, nominal prices) 23
Table 4: Global personal hygiene value forecast, 2008-13 ($m, nominal prices) 24
Table 5: Global personal hygiene volume, 2003-08 (units, million) 26
Table 6: Global personal hygiene volume forecast, 2008-13 (units, million) 27
Table 7: Global personal hygiene company share (top 20 companies) by value, 2007-08 (%) 29
Table 8: Global personal hygiene value, by company, 2007-08 ($m, nominal prices) 30
Table 9: Global personal hygiene distribution channels, by value, 2007-08 (%) 32
Table 10: Global personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices) 32
Table 11: Global personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 34
Table 12: Global personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 34
Table 13: Global personal hygiene consumption per capita, 2003-08 (units) 35
Table 14: Global personal hygiene forecast consumption per capita, 2008-13 (units) 35
Table 15: Western Europe personal hygiene value, 2003-08 ($m, nominal prices) 36
Table 16: Western Europe personal hygiene value forecast, 2008-13 ($m, nominal prices) 37
Table 17: Western Europe personal hygiene volume, 2003-08 (units, million) 39
Table 18: Western Europe personal hygiene volume forecast, 2008-13 (units, million) 40
Table 19: Western Europe personal hygiene company share (top 20 companies) by value, 2007-08 (%) 42
Table 20: Western Europe personal hygiene value, by company, 2007-08 ($m, nominal prices) 43
Table 21: Western Europe personal hygiene distribution channels, by value, 2007-08 (%) 45
Table 22: Western Europe personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices) 45
Table 23: Western Europe personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 47
Table 24: Western Europe personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 47
Table 25: Western Europe personal hygiene consumption per capita, 2003-08 (units) 48
Table 26: Western Europe personal hygiene forecast consumption per capita, 2008-13 (units) 48
Table 27: Eastern Europe personal hygiene value, 2003-08 ($m, nominal prices) 49
Table 28: Eastern Europe personal hygiene value forecast, 2008-13 ($m, nominal prices) 50
Table 29: Eastern Europe personal hygiene volume, 2003-08 (units, million) 52
Table 30: Eastern Europe personal hygiene volume forecast, 2008-13 (units, million) 53
Table 31: Eastern Europe personal hygiene company share (top 20 companies) by value, 2007-08 (%) 55
Table 32: Eastern Europe personal hygiene value, by company, 2007-08 ($m, nominal prices) 56
Table 33: Eastern Europe personal hygiene distribution channels, by value, 2007-08 (%) 58
Table 34: Eastern Europe personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices) 58
Table 35: Eastern Europe personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 60
Table 36: Eastern Europe personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 60
Table 37: Eastern Europe personal hygiene consumption per capita, 2003-08 (units) 61
Table 38: Eastern Europe personal hygiene forecast consumption per capita, 2008-13 (units) 61
Table 39: North America personal hygiene value, 2003-08 ($m, nominal prices) 62
Table 40: North America personal hygiene value forecast, 2008-13 ($m, nominal prices) 63
Table 41: North America personal hygiene volume, 2003-08 (units, million) 65
Table 42: North America personal hygiene volume forecast, 2008-13 (units, million) 66
Table 43: North America personal hygiene company share by value, 2007-08 (%) 68
Table 44: North America personal hygiene value, by company, 2007-08 ($m, nominal prices) 69
Table 45: North America personal hygiene distribution channels, by value, 2007-08 (%) 71
Table 46: North America personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices) 71
Table 47: North America personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 73
Table 48: North America personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 73
Table 49: North America personal hygiene consumption per capita, 2003-08 (units) 74
Table 50: North America personal hygiene forecast consumption per capita, 2008-13 (units) 74
Table 51: Asia Pacific personal hygiene value, 2003-08 ($m, nominal prices) 75
Table 52: Asia Pacific personal hygiene value forecast, 2008-13 ($m, nominal prices) 76
Table 53: Asia Pacific personal hygiene volume, 2003-08 (units, million) 78
Table 54: Asia Pacific personal hygiene volume forecast, 2008-13 (units, million) 79
Table 55: Asia Pacific personal hygiene company share (top 20 companies) by value, 2007-08 (%) 81
Table 56: Asia Pacific personal hygiene value, by company, 2007-08 ($m, nominal prices) 82
Table 57: Asia Pacific personal hygiene distribution channels, by value, 2007-08 (%) 84
Table 58: Asia Pacific personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices) 84
Table 59: Asia Pacific personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 86
Table 60: Asia Pacific personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 86
Table 61: Asia Pacific personal hygiene consumption per capita, 2003-08 (units) 87
Table 62: Asia Pacific personal hygiene forecast consumption per capita, 2008-13 (units) 87
Table 63: Latin America personal hygiene value, 2003-08 ($m, nominal prices) 88
Table 64: Latin America personal hygiene value forecast, 2008-13 ($m, nominal prices) 89
Table 65: Latin America personal hygiene volume, 2003-08 (units, million) 91
Table 66: Latin America personal hygiene volume forecast, 2008-13 (units, million) 92
Table 67: Latin America personal hygiene company share (top 20 companies) by value, 2007-08 (%) 94
Table 68: Latin America personal hygiene value, by company, 2007-08 ($m, nominal prices) 95
Table 69: Latin America personal hygiene distribution channels, by value, 2007-08 (%) 97
Table 70: Latin America personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices) 97
Table 71: Latin America personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 99
Table 72: Latin America personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 99
Table 73: Latin America personal hygiene consumption per capita, 2003-08 (units) 100
Table 74: Latin America personal hygiene forecast consumption per capita, 2008-13 (units) 100
Table 75: Middle East and Africa personal hygiene value, 2003-08 ($m, nominal prices) 101
Table 76: Middle East and Africa personal hygiene value forecast, 2008-13 ($m, nominal prices) 102
Table 77: Middle East and Africa personal hygiene volume, 2003-08 (units, million) 104
Table 78: Middle East and Africa personal hygiene volume forecast, 2008-13 (units, million) 105
Table 79: Middle East and Africa personal hygiene company share (top 20 companies) by value, 2007-08 (%) 107
Table 80: Middle East and Africa personal hygiene value, by company, 2007-08 ($m, nominal prices) 108
Table 81: Middle East and Africa personal hygiene distribution channels, by value, 2007-08 (%) 110
Table 82: Middle East and Africa personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices) 110
Table 83: Middle East and Africa personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 112
Table 84: Middle East and Africa personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 112
Table 85: Middle East and Africa personal hygiene consumption per capita, 2003-08 (units) 113
Table 86: Middle East and Africa personal hygiene forecast consumption per capita, 2008-13 (units) 113