Spreads in Switzerland to 2013

Spreads in Switzerland to 2013

Introduction

This databook provides key data and information on the spreads market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Switzerland increased at a compound annual growth rate of 0.9% between 2003 and 2008.

The Honey category led the spreads market in Switzerland, accounting for a share of 41.9%.

Leading players in Swiss spreads market include Narimpex AG, Ferrero S.p.A and Hero AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Switzerland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Swiss Franc), 2003-08 25
Value analysis (Swiss Franc), 2008-13 26
Value analysis (US dollars), 2003-08 28
Value analysis (US dollars), 2008-13 29
Volume analysis, 2003-08 31
Volume analysis, 2008-13 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Ferrero 44
Hero Group 46
Chapter 5 Category Analysis: Chocolate spreads 48
Value analysis (Swiss Franc), 2003-08 48
Value analysis (Swiss Franc), 2008-13 49
Value analysis (US dollars), 2003-08 50
Value analysis (US dollars), 2008-13 50
Volume analysis, 2003-08 51
Volume analysis, 2008-13 52
Company and brand share analysis 53
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Honey 60
Value analysis (Swiss Franc), 2003-08 60
Value analysis (Swiss Franc), 2008-13 61
Value analysis (US dollars), 2003-08 62
Value analysis (US dollars), 2008-13 62
Volume analysis, 2003-08 63
Volume analysis, 2008-13 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Jams & preserves 73
Value analysis (Swiss Franc), 2003-08 73
Value analysis (Swiss Franc), 2008-13 74
Value analysis (US dollars), 2003-08 76
Value analysis (US dollars), 2008-13 76
Volume analysis, 2003-08 78
Volume analysis, 2008-13 79
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Nut-based spreads 90
Value analysis (Swiss Franc), 2003-08 90
Value analysis (Swiss Franc), 2008-13 91
Value analysis (US dollars), 2003-08 92
Value analysis (US dollars), 2008-13 92
Volume analysis, 2003-08 93
Volume analysis, 2008-13 94
Company and brand share analysis 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (Swiss Franc), 2003-08 102
Value analysis (Swiss Franc), 2008-13 103
Value analysis (US dollars), 2003-08 104
Value analysis (US dollars), 2008-13 104
Volume analysis, 2003-08 105
Volume analysis, 2008-13 106
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 PESTLE Analysis 124
Summary 124
Political analysis 125
Economic analysis 128
Social analysis 131
Technology analysis 134
Legal analysis 138
Environmental analysis 141
Chapter 12 New Product Development 144
Product launches over time 144
Recent product launches 146
Chapter 13 Macroeconomic Profile 147
Macroeconomic indicators 147
Chapter 14 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 15 APPENDIX 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Switzerland spreads value and value forecast, 2003-13 (CHFm, nominal prices) 27
Figure 2: Switzerland spreads category growth comparison, by value, 2003-13 30
Figure 3: Switzerland spreads volume and volume forecast, 2003-13 (kg, million) 33
Figure 4: Switzerland spreads category growth comparison, by volume, 2003-13 33
Figure 5: Switzerland spreads company share, by value, 2007-08 (%) 36
Figure 6: Switzerland spreads distribution channels, by value, 2007-08 (%) 39
Figure 7: Switzerland chocolate spreads value and value forecast, 2003-13 (CHFm, nominal prices) 49
Figure 8: Switzerland chocolate spreads volume and volume forecast, 2003-13 (kg, million) 52
Figure 9: Switzerland chocolate spreads distribution channels, by value, 2007-08 (%) 56
Figure 10: Switzerland honey value and value forecast, 2003-13 (CHFm, nominal prices) 61
Figure 11: Switzerland honey volume and volume forecast, 2003-13 (kg, million) 64
Figure 12: Switzerland honey company share, by value, 2007-08 (%) 66
Figure 13: Switzerland honey distribution channels, by value, 2007-08 (%) 69
Figure 14: Switzerland jams & preserves value and value forecast, 2003-13 (CHFm, nominal prices) 75
Figure 15: Switzerland jams & preserves category growth comparison, by value, 2003-13 77
Figure 16: Switzerland jams & preserves volume and volume forecast, 2003-13 (kg, million) 80
Figure 17: Switzerland jams & preserves category growth comparison, by volume, 2003-13 81
Figure 18: Switzerland jams & preserves company share, by value, 2007-08 (%) 83
Figure 19: Switzerland jams & preserves distribution channels, by value, 2007-08 (%) 86
Figure 20: Switzerland nut-based spreads value and value forecast, 2003-13 (CHFm, nominal prices) 91
Figure 21: Switzerland nut-based spreads volume and volume forecast, 2003-13 (kg, million) 94
Figure 22: Switzerland nut-based spreads distribution channels, by value, 2007-08 (%) 98
Figure 23: Switzerland savory spreads value and value forecast, 2003-13 (CHFm, nominal prices) 103
Figure 24: Switzerland savory spreads volume and volume forecast, 2003-13 (kg, million) 106
Figure 25: Switzerland savory spreads company share, by value, 2007-08 (%) 108
Figure 26: Switzerland savory spreads distribution channels, by value, 2007-08 (%) 111
Figure 27: Global spreads market split (value terms, 2008), top five countries 116
Figure 28: Global spreads market value, 2003–08, top five countries 118
Figure 29: Global spreads market split (volume terms, 2008), top five countries 120
Figure 30: Global spreads market volume, 2003–08, top five countries 122
Figure 31: Annual data review process 153

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Switzerland spreads value, 2003-08 (CHFm, nominal prices) 25
Table 4: Switzerland spreads value forecast, 2008-13 (CHFm, nominal prices) 26
Table 5: Switzerland spreads value, 2003-08 ($m, nominal prices) 28
Table 6: Switzerland spreads value forecast, 2008-13 ($m, nominal prices) 29
Table 7: Switzerland spreads volume, 2003-08 (kg, million) 31
Table 8: Switzerland spreads volume forecast, 2008-13 (kg, million) 32
Table 9: Switzerland spreads brand share, by value, 2007-08 (%) 34
Table 10: Switzerland spreads value, by brand 2007-08 (CHFm, nominal prices) 35
Table 11: Switzerland spreads company share by value, 2007-08 (%) 37
Table 12: Switzerland spreads value, by company, 2007-08 (CHFm, nominal prices) 37
Table 13: Switzerland spreads distribution channels, by value, 2007-08 (%) 38
Table 14: Switzerland spreads value, by distribution channel, 2007-08 (CHFm, nominal prices) 38
Table 15: Switzerland spreads expenditure per capita, 2003-08 (CHF, nominal prices) 40
Table 16: Switzerland spreads forecast expenditure per capita, 2008-13 (CHF, nominal prices) 41
Table 17: Switzerland spreads expenditure per capita, 2003-08 ($, nominal prices) 41
Table 18: Switzerland spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 42
Table 19: Switzerland spreads consumption per capita, 2003-08 (kg) 42
Table 20: Switzerland spreads forecast consumption per capita, 2008-13 (kg) 43
Table 21: Ferrero key facts 44
Table 22: Hero Group key facts 46
Table 23: Switzerland chocolate spreads value, 2003-08 (CHFm, nominal prices) 48
Table 24: Switzerland chocolate spreads value forecast, 2008-13 (CHFm, nominal prices) 49
Table 25: Switzerland chocolate spreads value, 2003-08 ($m, nominal prices) 50
Table 26: Switzerland chocolate spreads value forecast, 2008-13 ($m, nominal prices) 50
Table 27: Switzerland chocolate spreads volume, 2003-08 (kg, million) 51
Table 28: Switzerland chocolate spreads volume forecast, 2008-13 (kg, million) 52
Table 29: Switzerland chocolate spreads brand share, by value, 2007-08 (%) 53
Table 30: Switzerland chocolate spreads value, by brand 2007-08 (CHFm, nominal prices) 53
Table 31: Switzerland chocolate spreads company share by value, 2007-08 (%) 54
Table 32: Switzerland chocolate spreads value, by company, 2007-08 (CHFm, nominal prices) 54
Table 33: Switzerland chocolate spreads distribution channels, by value, 2007-08 (%) 55
Table 34: Switzerland chocolate spreads value, by distribution channel, 2007-08 (CHFm, nominal prices) 55
Table 35: Switzerland chocolate spreads expenditure per capita, 2003-08 (CHF, nominal prices) 57
Table 36: Switzerland chocolate spreads forecast expenditure per capita, 2008-13 (CHF, nominal prices) 57
Table 37: Switzerland chocolate spreads expenditure per capita, 2003-08 ($, nominal prices) 58
Table 38: Switzerland chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 58
Table 39: Switzerland chocolate spreads consumption per capita, 2003-08 (kg) 59
Table 40: Switzerland chocolate spreads forecast consumption per capita, 2008-13 (kg) 59
Table 41: Switzerland honey value, 2003-08 (CHFm, nominal prices) 60
Table 42: Switzerland honey value forecast, 2008-13 (CHFm, nominal prices) 61
Table 43: Switzerland honey value, 2003-08 ($m, nominal prices) 62
Table 44: Switzerland honey value forecast, 2008-13 ($m, nominal prices) 62
Table 45: Switzerland honey volume, 2003-08 (kg, million) 63
Table 46: Switzerland honey volume forecast, 2008-13 (kg, million) 64
Table 47: Switzerland honey brand share, by value, 2007-08 (%) 65
Table 48: Switzerland honey value, by brand 2007-08 (CHFm, nominal prices) 65
Table 49: Switzerland honey company share by value, 2007-08 (%) 67
Table 50: Switzerland honey value, by company, 2007-08 (CHFm, nominal prices) 67
Table 51: Switzerland honey distribution channels, by value, 2007-08 (%) 68
Table 52: Switzerland honey value, by distribution channel, 2007-08 (CHFm, nominal prices) 68
Table 53: Switzerland honey expenditure per capita, 2003-08 (CHF, nominal prices) 70
Table 54: Switzerland honey forecast expenditure per capita, 2008-13 (CHF, nominal prices) 70
Table 55: Switzerland honey expenditure per capita, 2003-08 ($, nominal prices) 71
Table 56: Switzerland honey forecast expenditure per capita, 2008-13 ($, nominal prices) 71
Table 57: Switzerland honey consumption per capita, 2003-08 (kg) 72
Table 58: Switzerland honey forecast consumption per capita, 2008-13 (kg) 72
Table 59: Switzerland jams & preserves value, 2003-08 (CHFm, nominal prices) 73
Table 60: Switzerland jams & preserves value forecast, 2008-13 (CHFm, nominal prices) 74
Table 61: Switzerland jams & preserves value, 2003-08 ($m, nominal prices) 76
Table 62: Switzerland jams & preserves value forecast, 2008-13 ($m, nominal prices) 76
Table 63: Switzerland jams & preserves volume, 2003-08 (kg, million) 78
Table 64: Switzerland jams & preserves volume forecast, 2008-13 (kg, million) 79
Table 65: Switzerland jams & preserves brand share, by value, 2007-08 (%) 82
Table 66: Switzerland jams & preserves value, by brand 2007-08 (CHFm, nominal prices) 82
Table 67: Switzerland jams & preserves company share by value, 2007-08 (%) 84
Table 68: Switzerland jams & preserves value, by company, 2007-08 (CHFm, nominal prices) 84
Table 69: Switzerland jams & preserves distribution channels, by value, 2007-08 (%) 85
Table 70: Switzerland jams & preserves value, by distribution channel, 2007-08 (CHFm, nominal prices) 85
Table 71: Switzerland jams & preserves expenditure per capita, 2003-08 (CHF, nominal prices) 87
Table 72: Switzerland jams & preserves forecast expenditure per capita, 2008-13 (CHF, nominal prices) 87
Table 73: Switzerland jams & preserves expenditure per capita, 2003-08 ($, nominal prices) 88
Table 74: Switzerland jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices) 88
Table 75: Switzerland jams & preserves consumption per capita, 2003-08 (kg) 89
Table 76: Switzerland jams & preserves forecast consumption per capita, 2008-13 (kg) 89
Table 77: Switzerland nut-based spreads value, 2003-08 (CHFm, nominal prices) 90
Table 78: Switzerland nut-based spreads value forecast, 2008-13 (CHFm, nominal prices) 91
Table 79: Switzerland nut-based spreads value, 2003-08 ($m, nominal prices) 92
Table 80: Switzerland nut-based spreads value forecast, 2008-13 ($m, nominal prices) 92
Table 81: Switzerland nut-based spreads volume, 2003-08 (kg, million) 93
Table 82: Switzerland nut-based spreads volume forecast, 2008-13 (kg, million) 94
Table 83: Switzerland nut-based spreads brand share, by value, 2007-08 (%) 95
Table 84: Switzerland nut-based spreads value, by brand 2007-08 (CHFm, nominal prices) 95
Table 85: Switzerland nut-based spreads company share by value, 2007-08 (%) 96
Table 86: Switzerland nut-based spreads value, by company, 2007-08 (CHFm, nominal prices) 96
Table 87: Switzerland nut-based spreads distribution channels, by value, 2007-08 (%) 97
Table 88: Switzerland nut-based spreads value, by distribution channel, 2007-08 (CHFm, nominal prices) 97
Table 89: Switzerland nut-based spreads expenditure per capita, 2003-08 (CHF, nominal prices) 99
Table 90: Switzerland nut-based spreads forecast expenditure per capita, 2008-13 (CHF, nominal prices) 99
Table 91: Switzerland nut-based spreads expenditure per capita, 2003-08 ($, nominal prices) 100
Table 92: Switzerland nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 100
Table 93: Switzerland nut-based spreads consumption per capita, 2003-08 (kg) 101
Table 94: Switzerland nut-based spreads forecast consumption per capita, 2008-13 (kg) 101
Table 95: Switzerland savory spreads value, 2003-08 (CHFm, nominal prices) 102
Table 96: Switzerland savory spreads value forecast, 2008-13 (CHFm, nominal prices) 103
Table 97: Switzerland savory spreads value, 2003-08 ($m, nominal prices) 104
Table 98: Switzerland savory spreads value forecast, 2008-13 ($m, nominal prices) 104
Table 99: Switzerland savory spreads volume, 2003-08 (kg, million) 105
Table 100: Switzerland savory spreads volume forecast, 2008-13 (kg, million) 106
Table 101: Switzerland savory spreads brand share, by value, 2007-08 (%) 107
Table 102: Switzerland savory spreads value, by brand 2007-08 (CHFm, nominal prices) 107
Table 103: Switzerland savory spreads company share by value, 2007-08 (%) 109
Table 104: Switzerland savory spreads value, by company, 2007-08 (CHFm, nominal prices) 109
Table 105: Switzerland savory spreads distribution channels, by value, 2007-08 (%) 110
Table 106: Switzerland savory spreads value, by distribution channel, 2007-08 (CHFm, nominal prices) 110
Table 107: Switzerland savory spreads expenditure per capita, 2003-08 (CHF, nominal prices) 112
Table 108: Switzerland savory spreads forecast expenditure per capita, 2008-13 (CHF, nominal prices) 112
Table 109: Switzerland savory spreads expenditure per capita, 2003-08 ($, nominal prices) 113
Table 110: Switzerland savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 113
Table 111: Switzerland savory spreads consumption per capita, 2003-08 (kg) 114
Table 112: Switzerland savory spreads forecast consumption per capita, 2008-13 (kg) 114
Table 113: Global spreads market value, 2008 115
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 118
Table 115: Global spreads market volume, 2008 119
Table 116: Global spreads market split (volume terms, 2008), top five countries 122
Table 117: Leading players, top five countries 123
Table 118: Analysis of Switzerland’s political landscape 125
Table 119: Analysis of the Swiss economy 128
Table 120: Analysis of the Swiss social system 131
Table 121: Analysis of Switzerland’s technology landscape 134
Table 122: Patents granted by the US Patent and Trademark Office to major developed countries, 2002–06 136
Table 123: Analysis of Switzerland’s legal landscape 138
Table 124: Analysis of Switzerland’s environmental landscape 141
Table 125: Switzerland spreads new product launches reports, by company (top five companies), 2008 144
Table 126: Switzerland spreads new product launches SKUs, by company (top five companies), 2008 144
Table 127: Switzerland spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 145
Table 128: Switzerland spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 145
Table 129: Switzerland spreads new product launches (reports), by package tags or claims (top 9 claims), 2008 146
Table 130: Switzerland spreads new product launches (reports) - Recent five launches (2008) 146
Table 131: Switzerland population, by age group, 2003-08 (millions) 147
Table 132: Switzerland population forecast, by age group, 2008-13 (millions) 148
Table 133: Switzerland population, by gender, 2003-08 (millions) 148
Table 134: Switzerland population forecast, by gender, 2008-13 (millions) 149
Table 135: Switzerland nominal GDP, 2003-08 (CHFbn, nominal prices) 149
Table 136: Switzerland nominal GDP forecast, 2008-13 (CHFbn, nominal prices) 149
Table 137: Switzerland real GDP, 2003-08 (CHFbn, 2000 prices) 150
Table 138: Switzerland real GDP forecast, 2008-13 (CHFbn, 2000 prices) 150
Table 139: Switzerland real GDP, 2003-08 ($bn, 2000 prices) 150
Table 140: Switzerland real GDP forecast, 2008-13 ($bn, 2000 prices) 151
Table 141: Switzerland consumer price index, 2003-08 (2000=100) 151
Table 142: Switzerland consumer price index, 2008-13 (2000=100) 151