Personal Hygiene in Chile to 2013

Personal Hygiene in Chile to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Chile. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Chile increased at a compound annual growth rate of 3.4% between 2003 and 2008.

The Deodorants category led the personal hygiene market in Chile, accounting for a share of 70.9%.

Leading players in Chilean personal hygiene market include Unilever, Colgate-Palmolive Company and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Chile

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Chilean Peso), 2003-08 20
Value analysis (Chilean Peso), 2008-13 21
Value analysis (US dollars), 2003-08 23
Value analysis (US dollars), 2008-13 23
Volume analysis, 2003-08 25
Volume analysis, 2008-13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Colgate-Palmolive Company 39
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Chilean Peso), 2003-08 42
Value analysis (Chilean Peso), 2008-13 43
Value analysis (US dollars), 2003-08 45
Value analysis (US dollars), 2008-13 45
Volume analysis, 2003-08 47
Volume analysis, 2008-13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Chilean Peso), 2003-08 58
Value analysis (Chilean Peso), 2008-13 59
Value analysis (US dollars), 2003-08 61
Value analysis (US dollars), 2008-13 62
Volume analysis, 2003-08 64
Volume analysis, 2008-13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Soap 78
Value analysis (Chilean Peso), 2003-08 78
Value analysis (Chilean Peso), 2008-13 79
Value analysis (US dollars), 2003-08 81
Value analysis (US dollars), 2008-13 81
Volume analysis, 2003-08 83
Volume analysis, 2008-13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 PESTLE Analysis 103
Summary 103
Political analysis 104
Economic analysis 108
Social analysis 112
Technology analysis 115
Legal analysis 118
Environmental analysis 121
Chapter 10 New Product Development 124
Product launches over time 124
Recent product launches 126
Chapter 11 Macroeconomic Profile 127
Macroeconomic indicators 127
Chapter 12 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 13 APPENDIX 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137

LIST OF FIGURES
Figure 1: Chile personal hygiene value and value forecast, 2003-13 (CLPm, nominal prices) 22
Figure 2: Chile personal hygiene category growth comparison, by value, 2003-13 24
Figure 3: Chile personal hygiene volume and volume forecast, 2003-13 (units, million) 27
Figure 4: Chile personal hygiene category growth comparison, by volume, 2003-13 27
Figure 5: Chile personal hygiene company share, by value, 2007-08 (%) 30
Figure 6: Chile personal hygiene distribution channels, by value, 2007-08 (%) 33
Figure 7: Chile bath & shower products value and value forecast, 2003-13 (CLPm, nominal prices) 44
Figure 8: Chile bath & shower products category growth comparison, by value, 2003-13 46
Figure 9: Chile bath & shower products volume and volume forecast, 2003-13 (units, million) 49
Figure 10: Chile bath & shower products category growth comparison, by volume, 2003-13 49
Figure 11: Chile bath & shower products company share, by value, 2007-08 (%) 51
Figure 12: Chile bath & shower products distribution channels, by value, 2007-08 (%) 54
Figure 13: Chile deodorants value and value forecast, 2003-13 (CLPm, nominal prices) 60
Figure 14: Chile deodorants category growth comparison, by value, 2003-13 63
Figure 15: Chile deodorants volume and volume forecast, 2003-13 (units, million) 66
Figure 16: Chile deodorants category growth comparison, by volume, 2003-13 66
Figure 17: Chile deodorants company share, by value, 2007-08 (%) 68
Figure 18: Chile deodorants distribution channels, by value, 2007-08 (%) 71
Figure 19: Chile soap value and value forecast, 2003-13 (CLPm, nominal prices) 80
Figure 20: Chile soap category growth comparison, by value, 2003-13 82
Figure 21: Chile soap volume and volume forecast, 2003-13 (units, million) 85
Figure 22: Chile soap category growth comparison, by volume, 2003-13 85
Figure 23: Chile soap company share, by value, 2007-08 (%) 87
Figure 24: Chile soap distribution channels, by value, 2007-08 (%) 90
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 95
Figure 26: Global personal hygiene market value, 2003–08, top five countries 97
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 99
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 101
Figure 29: Annual data review process 133

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Chile personal hygiene value, 2003-08 (CLPm, nominal prices) 20
Table 4: Chile personal hygiene value forecast, 2008-13 (CLPm, nominal prices) 21
Table 5: Chile personal hygiene value, 2003-08 ($m, nominal prices) 23
Table 6: Chile personal hygiene value forecast, 2008-13 ($m, nominal prices) 23
Table 7: Chile personal hygiene volume, 2003-08 (units, million) 25
Table 8: Chile personal hygiene volume forecast, 2008-13 (units, million) 26
Table 9: Chile personal hygiene brand share, by value, 2007-08 (%) 28
Table 10: Chile personal hygiene value, by brand 2007-08 (CLPm, nominal prices) 29
Table 11: Chile personal hygiene company share by value, 2007-08 (%) 31
Table 12: Chile personal hygiene value, by company, 2007-08 (CLPm, nominal prices) 31
Table 13: Chile personal hygiene distribution channels, by value, 2007-08 (%) 32
Table 14: Chile personal hygiene value, by distribution channel, 2007-08 (CLPm, nominal prices) 32
Table 15: Chile personal hygiene expenditure per capita, 2003-08 (CLP, nominal prices) 34
Table 16: Chile personal hygiene forecast expenditure per capita, 2008-13 (CLP, nominal prices) 34
Table 17: Chile personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 35
Table 18: Chile personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 35
Table 19: Chile personal hygiene consumption per capita, 2003-08 (units) 36
Table 20: Chile personal hygiene forecast consumption per capita, 2008-13 (units) 36
Table 21: Unilever key facts 37
Table 22: Colgate-Palmolive Company key facts 39
Table 23: Chile bath & shower products value, 2003-08 (CLPm, nominal prices) 42
Table 24: Chile bath & shower products value forecast, 2008-13 (CLPm, nominal prices) 43
Table 25: Chile bath & shower products value, 2003-08 ($m, nominal prices) 45
Table 26: Chile bath & shower products value forecast, 2008-13 ($m, nominal prices) 45
Table 27: Chile bath & shower products volume, 2003-08 (units, million) 47
Table 28: Chile bath & shower products volume forecast, 2008-13 (units, million) 48
Table 29: Chile bath & shower products brand share, by value, 2007-08 (%) 50
Table 30: Chile bath & shower products value, by brand 2007-08 (CLPm, nominal prices) 50
Table 31: Chile bath & shower products company share by value, 2007-08 (%) 52
Table 32: Chile bath & shower products value, by company, 2007-08 (CLPm, nominal prices) 52
Table 33: Chile bath & shower products distribution channels, by value, 2007-08 (%) 53
Table 34: Chile bath & shower products value, by distribution channel, 2007-08 (CLPm, nominal prices) 53
Table 35: Chile bath & shower products expenditure per capita, 2003-08 (CLP, nominal prices) 55
Table 36: Chile bath & shower products forecast expenditure per capita, 2008-13 (CLP, nominal prices) 55
Table 37: Chile bath & shower products expenditure per capita, 2003-08 ($, nominal prices) 56
Table 38: Chile bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices) 56
Table 39: Chile bath & shower products consumption per capita, 2003-08 (units) 57
Table 40: Chile bath & shower products forecast consumption per capita, 2008-13 (units) 57
Table 41: Chile deodorants value, 2003-08 (CLPm, nominal prices) 58
Table 42: Chile deodorants value forecast, 2008-13 (CLPm, nominal prices) 59
Table 43: Chile deodorants value, 2003-08 ($m, nominal prices) 61
Table 44: Chile deodorants value forecast, 2008-13 ($m, nominal prices) 62
Table 45: Chile deodorants volume, 2003-08 (units, million) 64
Table 46: Chile deodorants volume forecast, 2008-13 (units, million) 65
Table 47: Chile deodorants brand share, by value, 2007-08 (%) 67
Table 48: Chile deodorants value, by brand 2007-08 (CLPm, nominal prices) 67
Table 49: Chile deodorants company share by value, 2007-08 (%) 69
Table 50: Chile deodorants value, by company, 2007-08 (CLPm, nominal prices) 69
Table 51: Chile deodorants distribution channels, by value, 2007-08 (%) 70
Table 52: Chile deodorants value, by distribution channel, 2007-08 (CLPm, nominal prices) 70
Table 53: Chile deodorants expenditure per capita, 2003-08 (CLP, nominal prices) 72
Table 54: Chile deodorants forecast expenditure per capita, 2008-13 (CLP, nominal prices) 73
Table 55: Chile deodorants expenditure per capita, 2003-08 ($, nominal prices) 74
Table 56: Chile deodorants forecast expenditure per capita, 2008-13 ($, nominal prices) 75
Table 57: Chile deodorants consumption per capita, 2003-08 (units) 76
Table 58: Chile deodorants forecast consumption per capita, 2008-13 (units) 77
Table 59: Chile soap value, 2003-08 (CLPm, nominal prices) 78
Table 60: Chile soap value forecast, 2008-13 (CLPm, nominal prices) 79
Table 61: Chile soap value, 2003-08 ($m, nominal prices) 81
Table 62: Chile soap value forecast, 2008-13 ($m, nominal prices) 81
Table 63: Chile soap volume, 2003-08 (units, million) 83
Table 64: Chile soap volume forecast, 2008-13 (units, million) 84
Table 65: Chile soap brand share, by value, 2007-08 (%) 86
Table 66: Chile soap value, by brand 2007-08 (CLPm, nominal prices) 86
Table 67: Chile soap company share by value, 2007-08 (%) 88
Table 68: Chile soap value, by company, 2007-08 (CLPm, nominal prices) 88
Table 69: Chile soap distribution channels, by value, 2007-08 (%) 89
Table 70: Chile soap value, by distribution channel, 2007-08 (CLPm, nominal prices) 89
Table 71: Chile soap expenditure per capita, 2003-08 (CLP, nominal prices) 91
Table 72: Chile soap forecast expenditure per capita, 2008-13 (CLP, nominal prices) 91
Table 73: Chile soap expenditure per capita, 2003-08 ($, nominal prices) 92
Table 74: Chile soap forecast expenditure per capita, 2008-13 ($, nominal prices) 92
Table 75: Chile soap consumption per capita, 2003-08 (units) 93
Table 76: Chile soap forecast consumption per capita, 2008-13 (units) 93
Table 77: Global personal hygiene market value, 2008 94
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 97
Table 79: Global personal hygiene market volume, 2008 98
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Analysis of Chile’s political landscape 104
Table 83: Analysis of Chile’s economy 108
Table 84: Analysis of Chile’s social system 112
Table 85: Analysis of Chile’s technology landscape 115
Table 86: Analysis of Chile’s legal landscape 118
Table 87: Analysis of Chile’s environmental landscape 121
Table 88: Chile personal hygiene new product launches reports, by company (top five companies), 2008 124
Table 89: Chile personal hygiene new product launches SKUs, by company (top five companies), 2008 124
Table 90: Chile personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 125
Table 91: Chile personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 125
Table 92: Chile personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 126
Table 93: Chile personal hygiene new product launches (reports) - Recent five launches (2008) 126
Table 94: Chile population, by age group, 2003-08 (millions) 127
Table 95: Chile population forecast, by age group, 2008-13 (millions) 128
Table 96: Chile population, by gender, 2003-08 (millions) 128
Table 97: Chile population forecast, by gender, 2008-13 (millions) 129
Table 98: Chile nominal GDP, 2003-08 (CLPbn, nominal prices) 129
Table 99: Chile nominal GDP forecast, 2008-13 (CLPbn, nominal prices) 129
Table 100: Chile real GDP, 2003-08 (CLPbn, 2000 prices) 130
Table 101: Chile real GDP forecast, 2008-13 (CLPbn, 2000 prices) 130
Table 102: Chile real GDP, 2003-08 ($bn, 2000 prices) 130
Table 103: Chile real GDP forecast, 2008-13 ($bn, 2000 prices) 131
Table 104: Chile consumer price index, 2003-08 (2000=100) 131
Table 105: Chile consumer price index, 2008-13 (2000=100) 131