Personal Hygiene in China to 2013

Personal Hygiene in China to 2013

Introduction

This databook provides key data and information on the personal hygiene market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in China increased at a compound annual growth rate of 7.6% between 2003 and 2008.

The Soap category led the personal hygiene market in China, accounting for a share of 76.3%.

Leading players in Chinese personal hygiene market include Unilever, Procter & Gamble Company, The and Chengdu Qi Xiang Foodstuff Processing Co.,Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in China

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Yuan Renminbi), 2003-08 20
Value analysis (Yuan Renminbi), 2008-13 21
Value analysis (US dollars), 2003-08 23
Value analysis (US dollars), 2008-13 23
Volume analysis, 2003-08 25
Volume analysis, 2008-13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Procter & Gamble Company, The 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Yuan Renminbi), 2003-08 41
Value analysis (Yuan Renminbi), 2008-13 42
Value analysis (US dollars), 2003-08 44
Value analysis (US dollars), 2008-13 44
Volume analysis, 2003-08 46
Volume analysis, 2008-13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (Yuan Renminbi), 2003-08 57
Value analysis (Yuan Renminbi), 2008-13 58
Value analysis (US dollars), 2003-08 60
Value analysis (US dollars), 2008-13 61
Volume analysis, 2003-08 63
Volume analysis, 2008-13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Soap 77
Value analysis (Yuan Renminbi), 2003-08 77
Value analysis (Yuan Renminbi), 2008-13 78
Value analysis (US dollars), 2003-08 80
Value analysis (US dollars), 2008-13 80
Volume analysis, 2003-08 82
Volume analysis, 2008-13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 PESTLE Analysis 102
Summary 102
Political analysis 103
Economic analysis 107
Social analysis 113
Technological analysis 118
Legal analysis 123
Environmental analysis 127
Chapter 10 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 11 Macroeconomic Profile 135
Macroeconomic indicators 135
Chapter 12 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 13 APPENDIX 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145

LIST OF FIGURES
Figure 1: China personal hygiene value and value forecast, 2003-13 (CNYm, nominal prices) 22
Figure 2: China personal hygiene category growth comparison, by value, 2003-13 24
Figure 3: China personal hygiene volume and volume forecast, 2003-13 (units, million) 27
Figure 4: China personal hygiene category growth comparison, by volume, 2003-13 27
Figure 5: China personal hygiene company share, by value, 2007-08 (%) 30
Figure 6: China personal hygiene distribution channels, by value, 2007-08 (%) 33
Figure 7: China bath & shower products value and value forecast, 2003-13 (CNYm, nominal prices) 43
Figure 8: China bath & shower products category growth comparison, by value, 2003-13 45
Figure 9: China bath & shower products volume and volume forecast, 2003-13 (units, million) 48
Figure 10: China bath & shower products category growth comparison, by volume, 2003-13 48
Figure 11: China bath & shower products company share, by value, 2007-08 (%) 50
Figure 12: China bath & shower products distribution channels, by value, 2007-08 (%) 53
Figure 13: China deodorants value and value forecast, 2003-13 (CNYm, nominal prices) 59
Figure 14: China deodorants category growth comparison, by value, 2003-13 62
Figure 15: China deodorants volume and volume forecast, 2003-13 (units, million) 65
Figure 16: China deodorants category growth comparison, by volume, 2003-13 65
Figure 17: China deodorants company share, by value, 2007-08 (%) 67
Figure 18: China deodorants distribution channels, by value, 2007-08 (%) 70
Figure 19: China soap value and value forecast, 2003-13 (CNYm, nominal prices) 79
Figure 20: China soap category growth comparison, by value, 2003-13 81
Figure 21: China soap volume and volume forecast, 2003-13 (units, million) 84
Figure 22: China soap category growth comparison, by volume, 2003-13 84
Figure 23: China soap company share, by value, 2007-08 (%) 86
Figure 24: China soap distribution channels, by value, 2007-08 (%) 89
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 94
Figure 26: Global personal hygiene market value, 2003–08, top five countries 96
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 98
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 100
Figure 29: Unemployment status in China, 2000–12 110
Figure 30: Carbon dioxide emissions in China, 2002–07 130
Figure 31: Annual data review process 141

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: China personal hygiene value, 2003-08 (CNYm, nominal prices) 20
Table 4: China personal hygiene value forecast, 2008-13 (CNYm, nominal prices) 21
Table 5: China personal hygiene value, 2003-08 ($m, nominal prices) 23
Table 6: China personal hygiene value forecast, 2008-13 ($m, nominal prices) 23
Table 7: China personal hygiene volume, 2003-08 (units, million) 25
Table 8: China personal hygiene volume forecast, 2008-13 (units, million) 26
Table 9: China personal hygiene brand share, by value, 2007-08 (%) 28
Table 10: China personal hygiene value, by brand 2007-08 (CNYm, nominal prices) 29
Table 11: China personal hygiene company share by value, 2007-08 (%) 31
Table 12: China personal hygiene value, by company, 2007-08 (CNYm, nominal prices) 31
Table 13: China personal hygiene distribution channels, by value, 2007-08 (%) 32
Table 14: China personal hygiene value, by distribution channel, 2007-08 (CNYm, nominal prices) 32
Table 15: China personal hygiene expenditure per capita, 2003-08 (CNY, nominal prices) 34
Table 16: China personal hygiene forecast expenditure per capita, 2008-13 (CNY, nominal prices) 34
Table 17: China personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 35
Table 18: China personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 35
Table 19: China personal hygiene consumption per capita, 2003-08 (units) 36
Table 20: China personal hygiene forecast consumption per capita, 2008-13 (units) 36
Table 21: Unilever key facts 37
Table 22: Procter & Gamble Company, The key facts 39
Table 23: China bath & shower products value, 2003-08 (CNYm, nominal prices) 41
Table 24: China bath & shower products value forecast, 2008-13 (CNYm, nominal prices) 42
Table 25: China bath & shower products value, 2003-08 ($m, nominal prices) 44
Table 26: China bath & shower products value forecast, 2008-13 ($m, nominal prices) 44
Table 27: China bath & shower products volume, 2003-08 (units, million) 46
Table 28: China bath & shower products volume forecast, 2008-13 (units, million) 47
Table 29: China bath & shower products brand share, by value, 2007-08 (%) 49
Table 30: China bath & shower products value, by brand 2007-08 (CNYm, nominal prices) 49
Table 31: China bath & shower products company share by value, 2007-08 (%) 51
Table 32: China bath & shower products value, by company, 2007-08 (CNYm, nominal prices) 51
Table 33: China bath & shower products distribution channels, by value, 2007-08 (%) 52
Table 34: China bath & shower products value, by distribution channel, 2007-08 (CNYm, nominal prices) 52
Table 35: China bath & shower products expenditure per capita, 2003-08 (CNY, nominal prices) 54
Table 36: China bath & shower products forecast expenditure per capita, 2008-13 (CNY, nominal prices) 54
Table 37: China bath & shower products expenditure per capita, 2003-08 ($, nominal prices) 55
Table 38: China bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices) 55
Table 39: China bath & shower products consumption per capita, 2003-08 (units) 56
Table 40: China bath & shower products forecast consumption per capita, 2008-13 (units) 56
Table 41: China deodorants value, 2003-08 (CNYm, nominal prices) 57
Table 42: China deodorants value forecast, 2008-13 (CNYm, nominal prices) 58
Table 43: China deodorants value, 2003-08 ($m, nominal prices) 60
Table 44: China deodorants value forecast, 2008-13 ($m, nominal prices) 61
Table 45: China deodorants volume, 2003-08 (units, million) 63
Table 46: China deodorants volume forecast, 2008-13 (units, million) 64
Table 47: China deodorants brand share, by value, 2007-08 (%) 66
Table 48: China deodorants value, by brand 2007-08 (CNYm, nominal prices) 66
Table 49: China deodorants company share by value, 2007-08 (%) 68
Table 50: China deodorants value, by company, 2007-08 (CNYm, nominal prices) 68
Table 51: China deodorants distribution channels, by value, 2007-08 (%) 69
Table 52: China deodorants value, by distribution channel, 2007-08 (CNYm, nominal prices) 69
Table 53: China deodorants expenditure per capita, 2003-08 (CNY, nominal prices) 71
Table 54: China deodorants forecast expenditure per capita, 2008-13 (CNY, nominal prices) 72
Table 55: China deodorants expenditure per capita, 2003-08 ($, nominal prices) 73
Table 56: China deodorants forecast expenditure per capita, 2008-13 ($, nominal prices) 74
Table 57: China deodorants consumption per capita, 2003-08 (units) 75
Table 58: China deodorants forecast consumption per capita, 2008-13 (units) 76
Table 59: China soap value, 2003-08 (CNYm, nominal prices) 77
Table 60: China soap value forecast, 2008-13 (CNYm, nominal prices) 78
Table 61: China soap value, 2003-08 ($m, nominal prices) 80
Table 62: China soap value forecast, 2008-13 ($m, nominal prices) 80
Table 63: China soap volume, 2003-08 (units, million) 82
Table 64: China soap volume forecast, 2008-13 (units, million) 83
Table 65: China soap brand share, by value, 2007-08 (%) 85
Table 66: China soap value, by brand 2007-08 (CNYm, nominal prices) 85
Table 67: China soap company share by value, 2007-08 (%) 87
Table 68: China soap value, by company, 2007-08 (CNYm, nominal prices) 87
Table 69: China soap distribution channels, by value, 2007-08 (%) 88
Table 70: China soap value, by distribution channel, 2007-08 (CNYm, nominal prices) 88
Table 71: China soap expenditure per capita, 2003-08 (CNY, nominal prices) 90
Table 72: China soap forecast expenditure per capita, 2008-13 (CNY, nominal prices) 90
Table 73: China soap expenditure per capita, 2003-08 ($, nominal prices) 91
Table 74: China soap forecast expenditure per capita, 2008-13 ($, nominal prices) 91
Table 75: China soap consumption per capita, 2003-08 (units) 92
Table 76: China soap forecast consumption per capita, 2008-13 (units) 92
Table 77: Global personal hygiene market value, 2008 93
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 96
Table 79: Global personal hygiene market volume, 2008 97
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Analysis of China’s political landscape 103
Table 83: Analysis of China’s economy 107
Table 84: Analysis of China’s social system 113
Table 85: Analysis of China’s technology landscape 118
Table 86: Average annual salaries for researchers across countries 122
Table 87: Analysis of the China’s legal landscape 123
Table 88: Analysis of China’s environmental landscape 127
Table 89: China personal hygiene new product launches reports, by company (top five companies), 2008 132
Table 90: China personal hygiene new product launches SKUs, by company (top five companies), 2008 132
Table 91: China personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 133
Table 92: China personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 133
Table 93: China personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 134
Table 94: China personal hygiene new product launches (reports) - Recent five launches (2008) 134
Table 95: China population, by age group, 2003-08 (millions) 135
Table 96: China population forecast, by age group, 2008-13 (millions) 136
Table 97: China population, by gender, 2003-08 (millions) 136
Table 98: China population forecast, by gender, 2008-13 (millions) 137
Table 99: China nominal GDP, 2003-08 (CNYbn, nominal prices) 137
Table 100: China nominal GDP forecast, 2008-13 (CNYbn, nominal prices) 137
Table 101: China real GDP, 2003-08 (CNYbn, 2000 prices) 138
Table 102: China real GDP forecast, 2008-13 (CNYbn, 2000 prices) 138
Table 103: China real GDP, 2003-08 ($bn, 2000 prices) 138
Table 104: China real GDP forecast, 2008-13 ($bn, 2000 prices) 139
Table 105: China consumer price index, 2003-08 (2000=100) 139
Table 106: China consumer price index, 2008-13 (2000=100) 139