Personal Hygiene in Denmark to 2013

Personal Hygiene in Denmark to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Denmark increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The Deodorants category led the personal hygiene market in Denmark, accounting for a share of 51.3%.

Leading players in Danish personal hygiene market include Unilever, Sara Lee Corporation and Beiersdorf AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Danish Krone), 2003-08 20
Value analysis (Danish Krone), 2008-13 21
Value analysis (US dollars), 2003-08 23
Value analysis (US dollars), 2008-13 23
Volume analysis, 2003-08 25
Volume analysis, 2008-13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Sara Lee Corporation 39
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Danish Krone), 2003-08 42
Value analysis (Danish Krone), 2008-13 43
Value analysis (US dollars), 2003-08 45
Value analysis (US dollars), 2008-13 45
Volume analysis, 2003-08 47
Volume analysis, 2008-13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Danish Krone), 2003-08 58
Value analysis (Danish Krone), 2008-13 59
Value analysis (US dollars), 2003-08 61
Value analysis (US dollars), 2008-13 62
Volume analysis, 2003-08 64
Volume analysis, 2008-13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Soap 78
Value analysis (Danish Krone), 2003-08 78
Value analysis (Danish Krone), 2008-13 79
Value analysis (US dollars), 2003-08 81
Value analysis (US dollars), 2008-13 81
Volume analysis, 2003-08 83
Volume analysis, 2008-13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 PESTLE Analysis 103
Summary 103
Political analysis 104
Economic analysis 107
Social analysis 111
Technology analysis 115
Legal analysis 119
Environmental analysis 122
Chapter 10 New Product Development 125
Product launches over time 125
Recent product launches 127
Chapter 11 Macroeconomic Profile 128
Macroeconomic indicators 128
Chapter 12 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 13 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: Denmark personal hygiene value and value forecast, 2003-13 (DKKm, nominal prices) 22
Figure 2: Denmark personal hygiene category growth comparison, by value, 2003-13 24
Figure 3: Denmark personal hygiene volume and volume forecast, 2003-13 (units, million) 27
Figure 4: Denmark personal hygiene category growth comparison, by volume, 2003-13 27
Figure 5: Denmark personal hygiene company share, by value, 2007-08 (%) 30
Figure 6: Denmark personal hygiene distribution channels, by value, 2007-08 (%) 33
Figure 7: Denmark bath & shower products value and value forecast, 2003-13 (DKKm, nominal prices) 44
Figure 8: Denmark bath & shower products category growth comparison, by value, 2003-13 46
Figure 9: Denmark bath & shower products volume and volume forecast, 2003-13 (units, million) 49
Figure 10: Denmark bath & shower products category growth comparison, by volume, 2003-13 49
Figure 11: Denmark bath & shower products company share, by value, 2007-08 (%) 51
Figure 12: Denmark bath & shower products distribution channels, by value, 2007-08 (%) 54
Figure 13: Denmark deodorants value and value forecast, 2003-13 (DKKm, nominal prices) 60
Figure 14: Denmark deodorants category growth comparison, by value, 2003-13 63
Figure 15: Denmark deodorants volume and volume forecast, 2003-13 (units, million) 66
Figure 16: Denmark deodorants category growth comparison, by volume, 2003-13 66
Figure 17: Denmark deodorants company share, by value, 2007-08 (%) 68
Figure 18: Denmark deodorants distribution channels, by value, 2007-08 (%) 71
Figure 19: Denmark soap value and value forecast, 2003-13 (DKKm, nominal prices) 80
Figure 20: Denmark soap category growth comparison, by value, 2003-13 82
Figure 21: Denmark soap volume and volume forecast, 2003-13 (units, million) 85
Figure 22: Denmark soap category growth comparison, by volume, 2003-13 85
Figure 23: Denmark soap company share, by value, 2007-08 (%) 87
Figure 24: Denmark soap distribution channels, by value, 2007-08 (%) 90
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 95
Figure 26: Global personal hygiene market value, 2003–08, top five countries 97
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 99
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 101
Figure 29: Annual data review process 134

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Denmark personal hygiene value, 2003-08 (DKKm, nominal prices) 20
Table 4: Denmark personal hygiene value forecast, 2008-13 (DKKm, nominal prices) 21
Table 5: Denmark personal hygiene value, 2003-08 ($m, nominal prices) 23
Table 6: Denmark personal hygiene value forecast, 2008-13 ($m, nominal prices) 23
Table 7: Denmark personal hygiene volume, 2003-08 (units, million) 25
Table 8: Denmark personal hygiene volume forecast, 2008-13 (units, million) 26
Table 9: Denmark personal hygiene brand share, by value, 2007-08 (%) 28
Table 10: Denmark personal hygiene value, by brand 2007-08 (DKKm, nominal prices) 29
Table 11: Denmark personal hygiene company share by value, 2007-08 (%) 31
Table 12: Denmark personal hygiene value, by company, 2007-08 (DKKm, nominal prices) 31
Table 13: Denmark personal hygiene distribution channels, by value, 2007-08 (%) 32
Table 14: Denmark personal hygiene value, by distribution channel, 2007-08 (DKKm, nominal prices) 32
Table 15: Denmark personal hygiene expenditure per capita, 2003-08 (DKK, nominal prices) 34
Table 16: Denmark personal hygiene forecast expenditure per capita, 2008-13 (DKK, nominal prices) 34
Table 17: Denmark personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 35
Table 18: Denmark personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 35
Table 19: Denmark personal hygiene consumption per capita, 2003-08 (units) 36
Table 20: Denmark personal hygiene forecast consumption per capita, 2008-13 (units) 36
Table 21: Unilever key facts 37
Table 22: Sara Lee Corporation key facts 39
Table 23: Denmark bath & shower products value, 2003-08 (DKKm, nominal prices) 42
Table 24: Denmark bath & shower products value forecast, 2008-13 (DKKm, nominal prices) 43
Table 25: Denmark bath & shower products value, 2003-08 ($m, nominal prices) 45
Table 26: Denmark bath & shower products value forecast, 2008-13 ($m, nominal prices) 45
Table 27: Denmark bath & shower products volume, 2003-08 (units, million) 47
Table 28: Denmark bath & shower products volume forecast, 2008-13 (units, million) 48
Table 29: Denmark bath & shower products brand share, by value, 2007-08 (%) 50
Table 30: Denmark bath & shower products value, by brand 2007-08 (DKKm, nominal prices) 50
Table 31: Denmark bath & shower products company share by value, 2007-08 (%) 52
Table 32: Denmark bath & shower products value, by company, 2007-08 (DKKm, nominal prices) 52
Table 33: Denmark bath & shower products distribution channels, by value, 2007-08 (%) 53
Table 34: Denmark bath & shower products value, by distribution channel, 2007-08 (DKKm, nominal prices) 53
Table 35: Denmark bath & shower products expenditure per capita, 2003-08 (DKK, nominal prices) 55
Table 36: Denmark bath & shower products forecast expenditure per capita, 2008-13 (DKK, nominal prices) 55
Table 37: Denmark bath & shower products expenditure per capita, 2003-08 ($, nominal prices) 56
Table 38: Denmark bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices) 56
Table 39: Denmark bath & shower products consumption per capita, 2003-08 (units) 57
Table 40: Denmark bath & shower products forecast consumption per capita, 2008-13 (units) 57
Table 41: Denmark deodorants value, 2003-08 (DKKm, nominal prices) 58
Table 42: Denmark deodorants value forecast, 2008-13 (DKKm, nominal prices) 59
Table 43: Denmark deodorants value, 2003-08 ($m, nominal prices) 61
Table 44: Denmark deodorants value forecast, 2008-13 ($m, nominal prices) 62
Table 45: Denmark deodorants volume, 2003-08 (units, million) 64
Table 46: Denmark deodorants volume forecast, 2008-13 (units, million) 65
Table 47: Denmark deodorants brand share, by value, 2007-08 (%) 67
Table 48: Denmark deodorants value, by brand 2007-08 (DKKm, nominal prices) 67
Table 49: Denmark deodorants company share by value, 2007-08 (%) 69
Table 50: Denmark deodorants value, by company, 2007-08 (DKKm, nominal prices) 69
Table 51: Denmark deodorants distribution channels, by value, 2007-08 (%) 70
Table 52: Denmark deodorants value, by distribution channel, 2007-08 (DKKm, nominal prices) 70
Table 53: Denmark deodorants expenditure per capita, 2003-08 (DKK, nominal prices) 72
Table 54: Denmark deodorants forecast expenditure per capita, 2008-13 (DKK, nominal prices) 73
Table 55: Denmark deodorants expenditure per capita, 2003-08 ($, nominal prices) 74
Table 56: Denmark deodorants forecast expenditure per capita, 2008-13 ($, nominal prices) 75
Table 57: Denmark deodorants consumption per capita, 2003-08 (units) 76
Table 58: Denmark deodorants forecast consumption per capita, 2008-13 (units) 77
Table 59: Denmark soap value, 2003-08 (DKKm, nominal prices) 78
Table 60: Denmark soap value forecast, 2008-13 (DKKm, nominal prices) 79
Table 61: Denmark soap value, 2003-08 ($m, nominal prices) 81
Table 62: Denmark soap value forecast, 2008-13 ($m, nominal prices) 81
Table 63: Denmark soap volume, 2003-08 (units, million) 83
Table 64: Denmark soap volume forecast, 2008-13 (units, million) 84
Table 65: Denmark soap brand share, by value, 2007-08 (%) 86
Table 66: Denmark soap value, by brand 2007-08 (DKKm, nominal prices) 86
Table 67: Denmark soap company share by value, 2007-08 (%) 88
Table 68: Denmark soap value, by company, 2007-08 (DKKm, nominal prices) 88
Table 69: Denmark soap distribution channels, by value, 2007-08 (%) 89
Table 70: Denmark soap value, by distribution channel, 2007-08 (DKKm, nominal prices) 89
Table 71: Denmark soap expenditure per capita, 2003-08 (DKK, nominal prices) 91
Table 72: Denmark soap forecast expenditure per capita, 2008-13 (DKK, nominal prices) 91
Table 73: Denmark soap expenditure per capita, 2003-08 ($, nominal prices) 92
Table 74: Denmark soap forecast expenditure per capita, 2008-13 ($, nominal prices) 92
Table 75: Denmark soap consumption per capita, 2003-08 (units) 93
Table 76: Denmark soap forecast consumption per capita, 2008-13 (units) 93
Table 77: Global personal hygiene market value, 2008 94
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 97
Table 79: Global personal hygiene market volume, 2008 98
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Analysis of Denmark’s political landscape 104
Table 83: Analysis of the Danish economy 107
Table 84: Analysis of Denmark’s social system 111
Table 85: Analysis of Denmark’s technology landscape 115
Table 86: Analysis of Denmark’s legal landscape 119
Table 87: Analysis of Denmark’s environmental landscape 122
Table 88: Denmark personal hygiene new product launches reports, by company, 2008 125
Table 89: Denmark personal hygiene new product launches SKUs, by company, 2008 125
Table 90: Denmark personal hygiene new product launches (reports), by flavor and fragrances, 2008 126
Table 91: Denmark personal hygiene new product launches (reports), by ingredients, 2008 126
Table 92: Denmark personal hygiene new product launches (reports), by package tags or claims, 2008 127
Table 93: Denmark personal hygiene new product launches (reports) 127
Table 94: Denmark population, by age group, 2003-08 (millions) 128
Table 95: Denmark population forecast, by age group, 2008-13 (millions) 129
Table 96: Denmark population, by gender, 2003-08 (millions) 129
Table 97: Denmark population forecast, by gender, 2008-13 (millions) 130
Table 98: Denmark nominal GDP, 2003-08 (DKKbn, nominal prices) 130
Table 99: Denmark nominal GDP forecast, 2008-13 (DKKbn, nominal prices) 130
Table 100: Denmark real GDP, 2003-08 (DKKbn, 2000 prices) 131
Table 101: Denmark real GDP forecast, 2008-13 (DKKbn, 2000 prices) 131
Table 102: Denmark real GDP, 2003-08 ($bn, 2000 prices) 131
Table 103: Denmark real GDP forecast, 2008-13 ($bn, 2000 prices) 132
Table 104: Denmark consumer price index, 2003-08 (2000=100) 132
Table 105: Denmark consumer price index, 2008-13 (2000=100) 132