Personal Hygiene in France to 2013

Personal Hygiene in France to 2013

Introduction

"This databook provides key data and information on the personal hygiene market in France. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and P1consumption data for the historic and forecast

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in France increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The Bath & shower products category led the personal hygiene market in France, accounting for a share of 45.2%.

Leading players in French personal hygiene market include L'Oreal S.A., Unilever and Colgate-Palmolive Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in France

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003-08 20
Value analysis (Euro), 2008-13 21
Value analysis (US dollars), 2003-08 23
Value analysis (US dollars), 2008-13 23
Volume analysis, 2003-08 25
Volume analysis, 2008-13 26
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 41
L'Oreal S.A. 41
Unilever 44
Chapter 5 Category Analysis: Bath & shower products 46
Value analysis (Euro), 2003-08 46
Value analysis (Euro), 2008-13 47
Value analysis (US dollars), 2003-08 49
Value analysis (US dollars), 2008-13 49
Volume analysis, 2003-08 51
Volume analysis, 2008-13 52
Company and brand share analysis 55
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Deodorants 65
Value analysis (Euro), 2003-08 65
Value analysis (Euro), 2008-13 66
Value analysis (US dollars), 2003-08 68
Value analysis (US dollars), 2008-13 69
Volume analysis, 2003-08 71
Volume analysis, 2008-13 72
Company and brand share analysis 75
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Soap 87
Value analysis (Euro), 2003-08 87
Value analysis (Euro), 2008-13 88
Value analysis (US dollars), 2003-08 90
Value analysis (US dollars), 2008-13 90
Volume analysis, 2003-08 92
Volume analysis, 2008-13 93
Company and brand share analysis 95
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Country Comparison 104
Value 104
Volume 108
Market share 112
Chapter 9 PESTLE Analysis 113
Summary 113
Political analysis 114
Economic analysis 117
Social analysis 121
Technology analysis 125
Legal analysis 128
Environmental analysis 131
Chapter 10 New Product Development 135
Product launches over time 135
Recent product launches 137
Chapter 11 Macroeconomic Profile 138
Macroeconomic indicators 138
Chapter 12 Research Methodology 143
Methodology overview 143
Secondary research 144
Market modeling 145
Creating an initial data model 145
Revising the initial data model 145
Creating a final estimate 146
Creating demographic value splits 146
Primary research 146
Data finalization 147
Ongoing research 147
Chapter 13 APPENDIX 148
Future readings 148
How to contact experts in your industry 148
Disclaimer 148

LIST OF FIGURES
Figure 1: France personal hygiene value and value forecast, 2003-13 (€m, nominal prices) 22
Figure 2: France personal hygiene category growth comparison, by value, 2003-13 24
Figure 3: France personal hygiene volume and volume forecast, 2003-13 (units, million) 27
Figure 4: France personal hygiene category growth comparison, by volume, 2003-13 28
Figure 5: France personal hygiene company share, by value, 2007-08 (%) 33
Figure 6: France personal hygiene distribution channels, by value, 2007-08 (%) 37
Figure 7: France bath & shower products value and value forecast, 2003-13 (€m, nominal prices) 48
Figure 8: France bath & shower products category growth comparison, by value, 2003-13 50
Figure 9: France bath & shower products volume and volume forecast, 2003-13 (units, million) 53
Figure 10: France bath & shower products category growth comparison, by volume, 2003-13 54
Figure 11: France bath & shower products company share, by value, 2007-08 (%) 57
Figure 12: France bath & shower products distribution channels, by value, 2007-08 (%) 61
Figure 13: France deodorants value and value forecast, 2003-13 (€m, nominal prices) 67
Figure 14: France deodorants category growth comparison, by value, 2003-13 70
Figure 15: France deodorants volume and volume forecast, 2003-13 (units, million) 73
Figure 16: France deodorants category growth comparison, by volume, 2003-13 74
Figure 17: France deodorants company share, by value, 2007-08 (%) 77
Figure 18: France deodorants distribution channels, by value, 2007-08 (%) 80
Figure 19: France soap value and value forecast, 2003-13 (€m, nominal prices) 89
Figure 20: France soap category growth comparison, by value, 2003-13 91
Figure 21: France soap volume and volume forecast, 2003-13 (units, million) 94
Figure 22: France soap category growth comparison, by volume, 2003-13 94
Figure 23: France soap company share, by value, 2007-08 (%) 97
Figure 24: France soap distribution channels, by value, 2007-08 (%) 100
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 105
Figure 26: Global personal hygiene market value, 2003–08, top five countries 107
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 109
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 111
Figure 29: Annual data review process 144

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: France personal hygiene value, 2003-08 (€m, nominal prices) 20
Table 4: France personal hygiene value forecast, 2008-13 (€m, nominal prices) 21
Table 5: France personal hygiene value, 2003-08 ($m, nominal prices) 23
Table 6: France personal hygiene value forecast, 2008-13 ($m, nominal prices) 23
Table 7: France personal hygiene volume, 2003-08 (units, million) 25
Table 8: France personal hygiene volume forecast, 2008-13 (units, million) 26
Table 9: France personal hygiene brand share, by value, 2007-08 (%) 29
Table 10: France personal hygiene value, by brand 2007-08 (€m, nominal prices) 31
Table 11: France personal hygiene company share by value, 2007-08 (%) 34
Table 12: France personal hygiene value, by company, 2007-08 (€m, nominal prices) 35
Table 13: France personal hygiene distribution channels, by value, 2007-08 (%) 36
Table 14: France personal hygiene value, by distribution channel, 2007-08 (€m, nominal prices) 36
Table 15: France personal hygiene expenditure per capita, 2003-08 (€, nominal prices) 38
Table 16: France personal hygiene forecast expenditure per capita, 2008-13 (€, nominal prices) 38
Table 17: France personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 39
Table 18: France personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 39
Table 19: France personal hygiene consumption per capita, 2003-08 (units) 40
Table 20: France personal hygiene forecast consumption per capita, 2008-13 (units) 40
Table 21: L'Oreal S.A. key facts 41
Table 22: Unilever key facts 44
Table 23: France bath & shower products value, 2003-08 (€m, nominal prices) 46
Table 24: France bath & shower products value forecast, 2008-13 (€m, nominal prices) 47
Table 25: France bath & shower products value, 2003-08 ($m, nominal prices) 49
Table 26: France bath & shower products value forecast, 2008-13 ($m, nominal prices) 49
Table 27: France bath & shower products volume, 2003-08 (units, million) 51
Table 28: France bath & shower products volume forecast, 2008-13 (units, million) 52
Table 29: France bath & shower products brand share, by value, 2007-08 (%) 55
Table 30: France bath & shower products value, by brand 2007-08 (€m, nominal prices) 56
Table 31: France bath & shower products company share by value, 2007-08 (%) 58
Table 32: France bath & shower products value, by company, 2007-08 (€m, nominal prices) 59
Table 33: France bath & shower products distribution channels, by value, 2007-08 (%) 60
Table 34: France bath & shower products value, by distribution channel, 2007-08 (€m, nominal prices) 60
Table 35: France bath & shower products expenditure per capita, 2003-08 (€, nominal prices) 62
Table 36: France bath & shower products forecast expenditure per capita, 2008-13 (€, nominal prices) 62
Table 37: France bath & shower products expenditure per capita, 2003-08 ($, nominal prices) 63
Table 38: France bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices) 63
Table 39: France bath & shower products consumption per capita, 2003-08 (units) 64
Table 40: France bath & shower products forecast consumption per capita, 2008-13 (units) 64
Table 41: France deodorants value, 2003-08 (€m, nominal prices) 65
Table 42: France deodorants value forecast, 2008-13 (€m, nominal prices) 66
Table 43: France deodorants value, 2003-08 ($m, nominal prices) 68
Table 44: France deodorants value forecast, 2008-13 ($m, nominal prices) 69
Table 45: France deodorants volume, 2003-08 (units, million) 71
Table 46: France deodorants volume forecast, 2008-13 (units, million) 72
Table 47: France deodorants brand share, by value, 2007-08 (%) 75
Table 48: France deodorants value, by brand 2007-08 (€m, nominal prices) 76
Table 49: France deodorants company share by value, 2007-08 (%) 78
Table 50: France deodorants value, by company, 2007-08 (€m, nominal prices) 78
Table 51: France deodorants distribution channels, by value, 2007-08 (%) 79
Table 52: France deodorants value, by distribution channel, 2007-08 (€m, nominal prices) 79
Table 53: France deodorants expenditure per capita, 2003-08 (€, nominal prices) 81
Table 54: France deodorants forecast expenditure per capita, 2008-13 (€, nominal prices) 82
Table 55: France deodorants expenditure per capita, 2003-08 ($, nominal prices) 83
Table 56: France deodorants forecast expenditure per capita, 2008-13 ($, nominal prices) 84
Table 57: France deodorants consumption per capita, 2003-08 (units) 85
Table 58: France deodorants forecast consumption per capita, 2008-13 (units) 86
Table 59: France soap value, 2003-08 (€m, nominal prices) 87
Table 60: France soap value forecast, 2008-13 (€m, nominal prices) 88
Table 61: France soap value, 2003-08 ($m, nominal prices) 90
Table 62: France soap value forecast, 2008-13 ($m, nominal prices) 90
Table 63: France soap volume, 2003-08 (units, million) 92
Table 64: France soap volume forecast, 2008-13 (units, million) 93
Table 65: France soap brand share, by value, 2007-08 (%) 95
Table 66: France soap value, by brand 2007-08 (€m, nominal prices) 96
Table 67: France soap company share by value, 2007-08 (%) 98
Table 68: France soap value, by company, 2007-08 (€m, nominal prices) 98
Table 69: France soap distribution channels, by value, 2007-08 (%) 99
Table 70: France soap value, by distribution channel, 2007-08 (€m, nominal prices) 99
Table 71: France soap expenditure per capita, 2003-08 (€, nominal prices) 101
Table 72: France soap forecast expenditure per capita, 2008-13 (€, nominal prices) 101
Table 73: France soap expenditure per capita, 2003-08 ($, nominal prices) 102
Table 74: France soap forecast expenditure per capita, 2008-13 ($, nominal prices) 102
Table 75: France soap consumption per capita, 2003-08 (units) 103
Table 76: France soap forecast consumption per capita, 2008-13 (units) 103
Table 77: Global personal hygiene market value, 2008 104
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 107
Table 79: Global personal hygiene market volume, 2008 108
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 111
Table 81: Leading players, top five countries 112
Table 82: Analysis of France’s political landscape 114
Table 83: Analysis of France’s economy 117
Table 84: Analysis of France’s social system 121
Table 85: Analysis of France’s technology landscape 125
Table 86: Analysis of France’s legal landscape 128
Table 87: Analysis of France’s environmental landscape 131
Table 88: France personal hygiene new product launches reports, by company (top five companies), 2008 135
Table 89: France personal hygiene new product launches SKUs, by company (top five companies), 2008 135
Table 90: France personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 136
Table 91: France personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 136
Table 92: France personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 137
Table 93: France personal hygiene new product launches (reports) - Recent five launches (2008) 137
Table 94: France population, by age group, 2003-08 (millions) 138
Table 95: France population forecast, by age group, 2008-13 (millions) 139
Table 96: France population, by gender, 2003-08 (millions) 139
Table 97: France population forecast, by gender, 2008-13 (millions) 140
Table 98: France nominal GDP, 2003-08 (€bn, nominal prices) 140
Table 99: France nominal GDP forecast, 2008-13 (€bn, nominal prices) 140
Table 100: France real GDP, 2003-08 (€bn, 2000 prices) 141
Table 101: France real GDP forecast, 2008-13 (€bn, 2000 prices) 141
Table 102: France real GDP, 2003-08 ($bn, 2000 prices) 141
Table 103: France real GDP forecast, 2008-13 ($bn, 2000 prices) 142
Table 104: France consumer price index, 2003-08 (2000=100) 142
Table 105: France consumer price index, 2008-13 (2000=100) 142