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Lidl is currently focusing on changing its reputation as the archetypal hard discounter to become what it refers to as a ‘smart discounter’, in other words a discounter offering fresh products fo ...
Schwarz Beteiligungs GmbH, owner of the Lidl discounter and Kaufland hypermarket chains, saw rapid growth over 2010-2015 thanks to outlet growth in Eastern and Western Europe. Consumer demand for its low-price, ...