The company aims to increase its value sales both through organic growth with new outlet openings and improved services and through inorganic growth by acquiring the outlets of other grocery retailers. Carrefour SA aims to become a global brand in terms of services without ignoring local tastes and customer preferences. In 2015, the company planned to open 200 new outlets in Turkey. The company aims to target customers from different socioeconomic levels with its different outlet formats.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Carrefour SA Carrefour SabanÃ§i Ticaret Merkezi AS in Retailing (Turkey) CARREFOUR SA CARREFOUR SABANÃI TICARET MERKEZI AS IN RETAILING (TURKEY) Euromonitor International January 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Carrefour SA Carrefour SabanÃ§i Ticaret Merkezi AS: Share of Sales Generated by Internet Retailing Chart 1 Carrefour SA Carrefour SabanÃ§i Ticaret Merkezi AS: Carrefour Exterior, Hypermarkets in Ankara Chart 2 Carrefour SA Carrefour SabanÃ§i Ticaret Merkezi AS: Carrefour Interior, Hypermarkets in Ankara Private Label Summary 2 Carrefour SA Carrefour SabanÃ§i Ticaret Merkezi AS: Private Label Portfolio Competitive Positioning Summary 3 Carrefour SA Carrefour SabanÃ§i Ticaret Merkezi AS: Competitive Position 2015