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Coca-Cola Co, The in Soft Drinks (USA)

  • March 2015
  • -
  • Euromonitor International
  • -
  • 5 pages

The company is looking to enhance its core capabilities of consumer marketing, commercial leadership, franchise leadership, and bottling and distribution operations to drive its sales growth and profitability. This will mean continued focus on the acceleration of carbonates growth, led by its primary brand, Coca-Cola. The company is also focused on strategic expansion, but not necessarily immediate acquisition, as demonstrated by the increased stake in Monster Beverage Corp in 2014.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Coca-Cola Co, The in Soft Drinks (USA)
COCA-COLA CO, THE IN SOFT DRINKS (USA)

March 2015

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 The Coca-Cola Co: Key Facts
Summary 2 The Coca-Cola Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 The Coca-Cola Co: Competitive Position 2014












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