Table of Contents
The consumer health industry in Japan posted another year of positive value growth in 2016, partly as a result of the government’s promotion of self-medication in an effort to reduce its healthcare spending, which is rising, largely due to the country’s ageing population. In addition, the industry also benefited from the introduction in April 2015 of Foods with Functional Claims (FFC), with these making it easier for consumers to identify the right products for their specific needs.
Euromonitor International’s Consumer Health in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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