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Hot Drinks in Greece

  • January 2017
  • -
  • Euromonitor International
  • -
  • 40 pages

Greeks have reduced spending on hot drinks amidst shrinking disposable incomes and the ongoing recession, yet premiumisation trends proliferate. Specifically, it appears that Greek consumers are reducing the frequency with which they purchase hot drinks; however, they tend to trade up to products of higher quality when they do. In this context, despite the ongoing recession, value growth outperformed volume growth in several categories within hot drinks in 2016.

Euromonitor International’s Hot Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hot Drinks in Greece
HOT DRINKS IN GREECE
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Premiumisation Trends Flourish Despite the Recession
Tax Hikes Result in Another Increase in Retail Prices
Domestic Players Witness Momentum
Coffee Pods Under the Spotlight of New Product Developments
the Ongoing Recession Hinders Growth
Key Trends and Developments
Tax Hikes Result in Another Increase in Retail Prices
Promo Intensity Together With Carrefour's Collapse Translates Into Losses for Private Label Products
Premiumisation Trends Flourish Despite the Recession
Health and Wellness Trends Lead To Changes in Consumption Patterns
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 3 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 4 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2011-2016
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 1 Research Sources
Atlanta SA in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 2 Atlanta SA: Key Facts
Summary 3 Atlanta SA: Operational Indicators
Competitive Positioning
Summary 4 Atlanta SA: Competitive Position 2016
Jotis SA in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 5 Jotis SA: Key Facts
Summary 6 Jotis SA: Operational Indicators
Competitive Positioning
Summary 7 Jotis SA: Competitive Position 2016
Kafea SA in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 8 Kafea SA: Key Facts
Competitive Positioning
Summary 9 Kafea SA: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2011-2016
Table 27 Retail Sales of Coffee by Category: Value 2011-2016
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2011-2016
Table 29 Retail Sales of Coffee by Category: % Value Growth 2011-2016
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2011-2016
Table 31 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Volume 2011-2016
Table 32 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2011-2016
Table 33 Retail Sales of Instant Coffee by Standard vs Pods: % Volume 2011-2016
Table 34 Retail Sales of Instant Coffee Mixes by Type: % Volume 2011-2016
Table 35 NBO Company Shares of Coffee: % Retail Value 2012-2016
Table 36 LBN Brand Shares of Coffee: % Retail Value 2013-2016
Table 37 Forecast Retail Sales of Coffee by Category: Volume 2016-2021
Table 38 Forecast Retail Sales of Coffee by Category: Value 2016-2021
Table 39 Forecast Retail Sales of Coffee by Category: % Volume Growth 2016-2021
Table 40 Forecast Retail Sales of Coffee by Category: % Value Growth 2016-2021
Table 41 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021
Table 42 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Volume 2016-2021
Table 43 Forecast Retail Sales of Instant Coffee by Standard vs Pods: % Volume 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Retail Sales of Tea by Category: Volume 2011-2016
Table 45 Retail Sales of Tea by Category: Value 2011-2016
Table 46 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 47 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 48 Retail Sales of Tea by Standard Vs Pods: % Volume 2011-2016
Table 49 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 50 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 51 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 52 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 55 Forecast Retail Sales of Tea by Standard Vs Pods: % Volume 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Retail Sales of Other Hot Drinks by Category: Volume 2011-2016
Table 57 Retail Sales of Other Hot Drinks by Category: Value 2011-2016
Table 58 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2011-2016
Table 59 Retail Sales of Other Hot Drinks by Category: % Value Growth 2011-2016
Table 60 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Volume 2011-2016
Table 61 NBO Company Shares of Other Hot Drinks: % Retail Value 2012-2016
Table 62 LBN Brand Shares of Other Hot Drinks: % Retail Value 2013-2016
Table 63 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2016-2021
Table 64 Forecast Retail Sales of Other Hot Drinks by Category: Value 2016-2021
Table 65 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021
Table 66 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021
Table 67 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Volume 2016-2021

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