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IKEA Portugal - Móveis e Decoração, Lda in Retailing (Portugal)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

Investment is certain to be the key word for IKEA in the Portuguese market. Expansion is under way and by 2017 IKEA is expected to have opened two more outlets. The fourth IKEA outlet is likely to open in 2016 in Braga in the former Dolce-Vita. In August 2015 the foundation stone for IKEA in the Algarve region set the tone for the start of construction works of the fifth outlet in this chain. This new IKEA complex will represent a €200 million investment and is expected to see operation begin...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

IKEA Portugal - Móveis e Decoração, Lda in Retailing (Portugal)
IKEA PORTUGAL - MÓVEIS E DECORAÇÃO, LDA IN RETAILING (PORTUGAL)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 IKEA Portugal - Móveis e Decoração Lda: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Ikea Portugal - Móveis e Decoração Lda: Ikea in Matosinhos
Private Label
Summary 2 IKEA Portugal - Móveis e Decoração Lda: Private Label Portfolio
Competitive Positioning
Summary 3 IKEA Portugal - Móveis e Decoração Lda: Competitive Position 2015












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