Following several successful acquisitions in recent years, Jumbo Supermarkten intends to further consolidate its current position as the second leading player in grocery retailing in the Netherlands, while also taking steps to close the gap on Albert Heijn. To this effect, the company is expected to continue to open new supermarket outlets to shore up its share through greater store proximity. At the same time, Jumbo Supermarkten will continue to pursue an everyday low price strategy to fend off...
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Table Of Contents
Jumbo Supermarkten BV in Retailing (Netherlands) JUMBO SUPERMARKTEN BV IN RETAILING (NETHERLANDS) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Jumbo Supermarkten BV: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Jumbo Supermarkten BV: Private Label Portfolio Competitive Positioning Summary 3 Jumbo Supermarkten BV: Competitive Position 2016