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Lidl & Cia in Retailing (Portugal)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

After 20 years operating in Portugal, Lidl’s main strategy for the Portuguese territory is to convince Portuguese consumers that this concept is no longer purely a discount retailer. If at the beginning of operation Lidl outlets only sold private label products, the reality is changing as this retailer adapts to Portugal. Nonetheless the low-price strategy is certain to be focused on by Lidl. After a period of incisive expansion throughout the territory, Lidl’s goal is likely to be investment...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
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Table Of Contents

Lidl and Cia in Retailing (Portugal)
LIDL and CIA IN RETAILING (PORTUGAL)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Lidl and Cia: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Lidl and Cia: Lidl, Discounter in Lourinhã
Private Label
Summary 2 Lidl and Cia: Private Label Portfolio
Competitive Positioning
Summary 3 Lidl and Cia: Competitive Position 2015












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