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Lidl & Cia in Retailing (Portugal)

  • December 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

After 21 years operating in Portugal, Lidl’s main strategy for the country is to convince Portuguese consumers that the brand is no longer purely a discount retailer. While at the beginning of operations Lidl outlets only sold private label products, the reality is changing as it adapts to Portugal. Nonetheless the low-price strategy is certain to remain Lidl’s focus. After a period of incisive expansion throughout the country, Lidl’s goal is likely to be investment in the continued refurbishmen...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Lidl and Cia in Retailing (Portugal)
Euromonitor International
December 2016


Strategic Direction
Company Background
Digital Strategy
Private Label
Summary 1 Lidl and Cia: Private Label Portfolio
Competitive Positioning
Summary 2 Lidl and Cia: Competitive Position 2016

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