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Luxury Writing Instruments and Stationery in Thailand

  • December 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Although it did not show a very robust performance in 2016, luxury writing instruments and stationery did post positive value growth of 6% to reach sales of THB165 million in 2016. During the year 2015/2016, there was actually a greater penetration of high-priced writing instruments whilst demand was becoming more sophisticated. Demand for luxury stationery has been negligible. High-priced writing instruments and stationery is present in counters at shopping malls. Nonetheless, the average Thai...

Euromonitor International’s Luxury Writing Instruments and Stationery in Thailand report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Luxury Stationery, Luxury Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Luxury Writing Instruments and Stationery in Thailand
LUXURY WRITING INSTRUMENTS AND STATIONERY IN THAILAND
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery by Category: Value 2011-2016
Table 2 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2011-2015
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2012-2015
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2011-2016
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2016-2021
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2016-2021
Executive Summary
Luxury Goods Continue To Rise Albeit at A Slower Pace
Consumers Are Drawn To Personalised Offerings and Exclusivity
Increasing Competition With New Brand Entrants and Product Diversification
Omnichannel Presence Is Key To Meeting Consumer Demand
Strong Performance Is Expected for Luxury Goods
Key Trends and Developments
Luxury Goods Benefit From A Growing Economy
Pre-owned Luxury Products Gain Popularity in Thailand
Increasing Competition Leads Brands To Engage in Aggressive Pricing Strategies
Significant Development of Synergy of Online and Offline Retailing Channels
Distribution
Summary 1 Select Luxury Shopping Centres: 2016
Summary 2 Select Luxury Department Stores: 2016
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2011-2016
Table 9 Sales of Luxury Goods by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Luxury Goods: % Value 2011-2015
Table 11 LBN Brand Shares of Luxury Goods: % Value 2012-2015
Table 12 Distribution of Luxury Goods by Format: % Value 2011-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2016
Table 14 Forecast Sales of Luxury Goods by Category: Value 2016-2021
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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