Table of Contents
The growth of retailing in 2016 was the result of the strong performance of the economy, which was able to sustain measures taken by the government such as the growth of the minimum wage by 19%, and an increase of 15% in the wages of some public employees. Also, the reduction of VAT on all products to 20% in 2016 added to the previous decrease on VAT for food and non-alcoholic drinks to 9% in 2015. The main consequence of these measures, which left more money in consumers’ pockets, was the stimu...
Euromonitor International’s Retailing in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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