The Turkey-based food production giant Yildiz Holding acquired the Sok discounters chain from Migros Tic in 2011. It also acquired the Dia discounters chain from Carrefour and the Onurex discounters chain from Özen Group in 2013. The aim of the company is to gain share in the dynamic discounters channel and achieve further growth in retailing in Turkey for the foreseeable future.
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Table Of Contents
Yildiz Holding AS in Retailing (Turkey) YILDIZ HOLDING AS IN RETAILING (TURKEY) Euromonitor International April 2015
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Yildiz Holding AS: Key Facts Summary 2 Yildiz Holding AS: Operational Indicators Internet Strategy Summary 3 Yildiz Holding AS: Share of Sales Generated by Internet Retailing Company Background Chart 1 Yildiz Holding AS: Sok Exterior, Discounters in Istanbul Chart 2 Yildiz Holding AS: Sok Interior, Discounters in Istanbul Private Label Summary 4 Yildiz Holding AS: Private Label Portfolio Competitive Positioning Summary 5 Yildiz Holding AS: Competitive Position 2014