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Argentina Consumer Electronics Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View:

Argentina's consumer electronics market performance has been driven by economic factors in recent years, as devaluations in 2014 and late 2015 hit affordability. As a result there is pent-up demand that we expect to be unlocked as the economy improves from 2017, and will enable much stronger performance over the medium term. We forecast a CAGR of 10.0% over 2016-2020, with all three segments set to be boosted by peso appreciation and higher consumer confidence. The stronger peso in a more liberal economic regime could however put a squeeze on domestic electronics manufacturers, but with a reliance on imported components they should be able to remain competitive as their cost profile improves.

Latest Updates & Industry Developments


- Computer Hardware Sales: USD1.6bn in 2016 to USD2.3bn in 2020, corresponding to a compound annual growth rate (CAGR) of 10.6%. Pent-up demand after disruption over 2014-2016 means there is potential for strong growth over the medium term, but downside should smartphones cannibalise retail PC sales to a greater extent than we currently envisage.

- AV Sales: USD1.6bn in 2016 to USD2.3bn in 2020, a CAGR of 8.4%. Support from peso appreciation in addition to an improvement in TV-set market dynamics will enable AV demand to recover, but even by 2020 it will still remain below the 2012 peak at the height of flat-panel TV-set upgrades.

- Handset Sales: USD2.2bn in 2016 to USD3.3bn in 2020, a CAGR of 10.7%. Smartphone penetration is low compared to income levels and so upgrade opportunities still exist in Argentina that should be unlocked and will drive strong growth as the economy improves.

Table Of Contents

Argentina Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Argentina 2014-2020) 16
Industry Risk Reward Index 17
Industry Risk Reward Ratings 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Argentina 2014-2020) 20
AV 26
Table: AV Sales (Argentina 2014-2020) 26
Mobile Handsets 30
Table: Mobile Communications (Argentina 2014-2020) 30
Industry Trends And Developments 37
Electronics Trade 37
Table: Latin America Consumer Electronics (CE) Trade, 2010-2015 37
Table: Argentina Consumer Electronics (CE) Trade, 2010-2015 38
Operational Risk And Government Policy 39
Industry Breakdown 40
Table: Argentina PC Industry Volumes ('000), 2009-2014 41
Table: Argentina Consumer Electronics Industry, 2008-2012 42
Regulatory Development 45
Competitive Landscape 47
Argentina Consumer Electronics Companies 47
Consumer Electronics Vendors - Americas, 2015 49
Table: Computer Hardware 49
Table: TV Sets 49
Table: Mobile Handsets 50
Retailers 50
Table: Selected Electronics Retailers 50
Table: Selected Online Retailers 51
Demographic Forecast 52
Demographic Outlook 52
Table: Population Headline Indicators (Argentina 1990-2025) 53
Table: Key Population Ratios (Argentina 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Argentina 1990-2025) 54
Table: Population By Age Group (Argentina 1990-2025) 54
Table: Population By Age Group % (Argentina 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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